FOSTIIMA/IQAC/101/2020-21
Course Outline Template (HCC-CAS) – 2021
FOSTIIMA Business School, New Delhi
Post Graduate Diploma in Management
Course Title: Business Analytics Year: 2021-22
Semester: II Core/Elective: Core Credits: 1.5
Course Designed by: Dr. Arnav Kumar
Course Instructor(s) : Dr. Arnav Kumar
Email:
[email protected];
[email protected]1. COURSE INTRODUCTION
Data Science in general, and Business Analytics in particular, has emerged as one of the best,
most demanded, and the hottest job across the globe (Bloomberg, Business Insider, Harvard
Business Review). Widespread availability of data, open-source tools for analysis, and their ever-
increasing business applications have been the primary drivers behind the requirement of millions
of skilled data scientists and analytics professionals in the 21st century. The primary objective of
the course is to communicate to the students the importance/role of analytics in Business
situations, familiarize them with analytical techniques and software applications through hands
on sessions on real world business data/cases, and empower them to independently conduct
analysis and interpretation to be able to provide solutions to business problems and give
managerial/policy recommendations.
2. COURSE LEARNING OUTCOMES (CLO)
Students, who successfully complete this course, should be able to:
CLO No. Descriptions of Course Learning Outcomes
LO1 : Understand the relevance and applicability of Analytics in Business situations.
LO2 : Develop familiarity with the working environment and features of IBM SPSS
Statistics.
LO3 : To understand the foundations and apply various Descriptive Analytics
techniques.
LO4 : To understand the foundations and apply various Inferential Analytics
techniques.
3. SESSION PLAN AND COURSE CONTENTS
Session Learning
Session Topic and Sub-Topic Cases / Assignments /
Outcomes [SLO]
No. Descriptions Readings
Introduction to Real World Examples of To understand the concept &
1 Business Analytics Successful use of Data importance of Business
Analytics in Business Analytics
Introduction to IBM Illustrative Reading To familiarize and getting
2 SPSS Statistics Material started with the IBM SPSS
Environment Statistics.
Basic Data Illustrative Reading To provide hands on
3 Management using Material sessions for managing data
IBM SPSS Statistics in IBM SPSS Statistics.
4 Exploring Data I – Comprehensive Case Study To develop capacity for
Descriptive Analysis – HBAT Industries choosing, computing &
interpreting appropriate
techniques for Descriptive
Analysis of Business Data in
various situations.
Exploring Data II – Comprehensive Case Study To be able to create a variety
Graphical Analysis – HBAT Industries of Graphs to present and
5
interpret various Business
data.
Inferential StatisticsFormulation of Sampling To understand the
I – Sampling,Design & Estimation for foundations of Inferential
6 Sampling various Business and Statistics and to use them for
Distributions, & Economic Business Research.
Estimation Problems/Situations
Inferential StatisticsFormulation of Research To acquaint with principles
II – HypothesisHypotheses for use in & business applications of
7 Testing various Analytical Hypothesis Testing
Situations/Problems in
Businesses.
Parametric Tests I Comprehensive Case Study To understand the concept,
8 (One Sample & Paired – HBAT Industries business uses, application
Sample t Test) and interpretations of
Non Parametric alternative Parametric &
Tests I (One Sample Non-Parametric methods
9
& Related Sample available for One Sample &
Tests) Related/Paired Samples.
Parametric Tests II Comprehensive Case Study To learn the concept,
(Independent Sample t – HBAT Industries business uses, application
10
Test & One-Way and interpretations of
ANOVA) alternative Parametric &
Non Parametric Non-Parametric methods
Tests II (Independent available for Comparison of
Sample Tests) Means/Medians across
11
Categorical Variables using
Independent Sample
Techniques.
Analysing Comprehensive Case Study To learn the concept,
Categorical Data – – HBAT Industries business uses, application
Cross Tabs & Chi and interpretations of Cross
12
Square Test Tabulation and Chi-Square
Test of Independence for
analysing Categorical data.
Exploring Comprehensive Case Study To be able to comprehend,
Relationships – HBAT Industries apply, and interpret various
(Correlation Graphical and Statistical
Analysis) – Scatter techniques of Correlation
13
Plot, Spearman’s Analysis for exploring the
Rank, Kendall’s Tau, relationships between
Pearson Correlations various Business and
Economic Variables.
14 Wrap up and Revision Learning Review &
Session Revision of Topics
4. ASSESSMENT COMPONENTS AND DESCRIPTIONS
(Number of Assessments should consist of up to 5 Components for 1.5 Credit Course)
Conduct of
S. Weightage
Name of the Assessment Components Assessment /Submission
No. (%)
(Allotted Session Nos.)
1 Assessment 1 [Descriptive Analytics Project] 7-8 20
2 Assessment 2 [Quiz] 13 - 14 30
3 Assessment 3 [Capstone Project] 13 - 14 40
4 Assessment 4 [Class Participation] - 10
Total Marks 100
Descriptions
AS1 : Descriptive Analytics Project Marks: 20
Give brief description about the assessment: Students will be required to choose a relevant
dataset and carry out exploratory analytics using IBM SPSS Statistics. They will have to
submit an project report which would include presentation of findings and implications from
their result.
AS2 : Quiz Marks: 30
Give brief description about the assessment: This will test the theoretical understanding of
students regarding various concepts of business analytics. It will also include applied questions
relating to various descriptive and inferential techniques.
AS3 : Capstone Project Marks: 40
Give brief description about the assessment: Students will be required to submit a Capstone
project at the end of semester in which they will apply learnings of the course. They will be
choosing a business dataset, set out analytics objective and carry out analysis to solve business
problem and/or provide recommendations.
AS5 : Class Participation Marks: 10
Give brief description about the assessment:
Assessment will be done on the basis of your participation in the ‘class discussions’ through
questioning and answering, case discussion and role plays, including your preparation of the
‘required readings/cases, if any. Assessment will be based on your active class participation,
your intellectual alertness, quality of questions asked and the quality of observations or
answers provided during sessions.
5. READINGS & REFERENCES
Text Book
1. Discovering Statistics using IBM SPSS Statistics by Andy Field (2018). 5 th Edition, Sage
Publications.
2. James Evans (2017): Business Analytics – Methods, Models, and Decisions. 2 nd Global
Edition, Pearson Education Limited.
Reference Books
Joseph Hair, Willian Black, Barry Babin, Rolph Anderson (2014): Multivariate Data
Analysis. 7th International Edition, Pearson Education Limited.
Online Resources
IBM SPSS Statistics Website: https://www.ibm.com/analytics/spss-statistics-software
UCI Machine Learning Repository: http://archive.ics.uci.edu/ml/datasets.php
SPSS Tutorials by Andy Field: https://www.youtube.com/watch?
v=b163iBByycw&list=PL25257A24840423AE
IQAC/Student Version/CO/2021-22
