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amank130697@[Link] aman-kumar

Aman Kumar
JOB OBJECTIVE PROFILE SUMMARY
⋙ Product Management, Relationship Management and Research Specialist with
Pursue opportunities to enhance strategic an MBA from the Indian Institute of Management Bodh Gaya and over 2 years of
initiatives in Marketing Research, utilizing expertise.
strong analytical capabilities and a commitment ⋙ Currently working as a Key Account Manager at HDFC Bank, with prior experience
to fostering client engagement across various as a Relationship Manager at ICICI Bank, driving client engagement, financial
sectors. analysis, and portfolio management.
⋙ Expertise in product strategy, market research, and business development,
ensuring data-driven decision-making and revenue growth.
CORE COMPETENCIES ⋙ Successfully led strategic initiatives that resulted in a 30% MoM increase in new
business development and a 95% client satisfaction rating.
⋙ Strong proficiency in cross-selling, upselling, and product positioning, enhancing
Client Relationship Management
total relationship value and improving financial performance.
⋙ Adept at identifying market trends, optimizing product offerings, and developing
Product Management
go-to-market strategies to drive business growth.
Market & Competitive Analysis

Strategic Market Positioning WORK EXPERIENCE

HDFC Bank | Key Account Manager
Risk Assessment Nov 2024 – Present
Responsibilities:
Sales Training & Leadership ⋙ Managing a portfolio of key clients, ensuring strong relationship
management and business growth.
Upselling Revenue ⋙ Conducting market research and analysis to identify new business
opportunities.
Team Building & Leadership ⋙ Driving sales through cross-selling and upselling financial products.
⋙ Collaborating with internal teams to enhance customer experience and
service delivery.
⋙ Supporting strategic initiatives to improve operational efficiency and
SOFT SKILLS revenue generation.
Achievements:
⋙ Increased client portfolio value by 25% through targeted engagement
strategies.
Communication ⋙ Achieved 30% MoM growth in new business acquisition.
⋙ Boosted cross-selling success by 15%, enhancing overall product
penetration.
Team Work ⋙ Maintained a 95% client satisfaction rate, strengthening long-term
relationships.

Adaptability ICICI Bank as Relationship Manager

April 2023 – October 2024
Responsibilities:
⋙ Spearheading in-depth research and analysis to uncover actionable
Problem Solving insights that support the formulation of data-driven strategies,
identifying market opportunities that align with organizational goals.
⋙ Applying statistical and analytical methodologies to develop insights for
enterprise-wide data strategies, enhancing data governance, risk
IT SKILLS assessment, and informed decision-making.
⋙ Building and nurturing strong client relationships through exceptional
⋙ Tableau service delivery, contributing to successful project implementations and
⋙ SPSS increasing client satisfaction.
⋙ Power BI ⋙ Executing and supporting strategic initiatives for data strategy and
⋙ Canva enterprise architecture, driving innovation, improving efficiency, and
⋙ Microsoft Office Suite aligning technology infrastructure with business objectives.
⋙ Collaborating on cross-functional projects that promote enterprise
architecture frameworks, enabling scalable, resilient solutions that
CERTIFICATION address client needs and business growth.
Achievements:
⋙ Six Sigma 2022
Completed Lean Six Sigma course from KPMG ⋙ Collaborated with the marketing team to design and execute a targeted
campaign that increased product awareness, leading to a 25% rise in
and certified as LSS Green Belt professional.
product uptake.
 ⋙ Achieved a significant 30% month-over-month growth in new business
development, contributing to the overall success of the banking division.
EDUCATION ⋙ Increased total relationship value by 25% through effective client
engagement strategies and targeted marketing efforts.
⋙ Attained a remarkable 95% client satisfaction rating, underscoring a
MBA - Indian Institute of
commitment to delivering superior service and fostering long-term
Management, Bodh Gaya | 66.90%
relationships.
| 2023
⋙ Enhanced cross-selling success by 15% through innovative sales
[Link]. (BBI) - KPB Hinduja College of
strategies and client-focused initiatives.
Commerce, Mumbai | 68.87% | 2018
⋙ Successfully increased upselling revenue by 10%, representing a keen
HSC- Army Public School, Mumbai | understanding of client needs and market dynamics.
76.60% | 2015 Mumbai, Maharashtra, TVS Credit as Management Trainee
India April 2022 - June 2022
SSC- Saraswati Vidya Mandir, Munger Responsibilities:
| 72.20% | 2013 ⋙ Orchestrated the launch of a data-driven market assessment initiative,
significantly enhancing insights into brand positioning and digital
presence through advanced analytics. Leveraged Power BI and Tableau
PROJECTS to visualize engagement trends, supporting strategic decision-making
and optimized outreach on digital platforms.
⋙ Research Project on OTT Platforms (July ⋙ Analyzed client interactions and digital content performance, driving
2021) measurable growth in customer engagement through data-backed
⋙ Conducted an in-depth analysis of user recommendations. Provided actionable insights to improve client-facing
data across 10,000+ OTT platform users, platforms, enhancing user experience and brand sentiment across digital
examining content preferences, viewing touchpoints.
patterns, and platform engagement ⋙ Developed and implemented comprehensive data strategies that aligned
metrics. Utilized advanced statistical tools with client goals, facilitating increased operational efficiency and better
like SPSS and Tableau to generate insights data integration across systems. Improved brand and customer
with a 95% confidence level. Identified experience through enterprise-level digital solutions and enhanced data
pivotal user trends and market gaps, governance frameworks.
delivering targeted recommendations to
enhance content personalization, boost Achievements:
user engagement, and improve platform ⋙ Conducted in-depth competitor analysis that informed strategic
retention. Collaborated with cross- marketing decisions, contributing to a 15% increase in market share
functional teams to implement a scalable within the targeted demographic.
data-driven strategy, aligning with business ⋙ Assisted in developing a digital marketing strategy that integrated SEO
objectives for optimized OTT service and content marketing, resulting in a 30% increase in website traffic and
delivery and increased subscriber lead generation.
satisfaction. ⋙ Developed a data strategy roadmap focused on optimizing data
⋙ Facebook Marketing Research Project governance and scalability for enterprise clients, enabling enhanced
(November 2022) decision-making and streamlined data integration across departments.
⋙ Conducted comprehensive research on ⋙ Provided actionable insights through statistical analysis to support
Facebook marketing strategies, analyzing enterprise architecture improvements, which reduced processing time
trends and best practices to optimize brand by 30% and boosted operational efficiency for the client.
presence and engagement on the platform. ⋙ Boosted engagement rates by 50%, showcasing the effectiveness of
Analyzed data using statistical tools or targeted marketing strategies in driving audience interaction.
methodologies to derive actionable ⋙ Realized a 30% growth in follower engagement, reflecting the impact of
insights, providing strategic strategic content management and community interaction.
recommendations for improving ROI ⋙ Collaborated with cross-functional teams to align data strategy with
(Return on Investment) and campaign long-term business goals, strengthening data-driven decision-making
effectiveness in Facebook advertising. frameworks and driving revenue growth.
Country Holiday’s Inn & Suites as Marketing Intern
September 2021 - November 2021
ACHIEVEMENTS Responsibilities:
⋙ Created and scheduled engaging content for various social media
TVS Credit Strategy Competition 2021: platforms, enhancing brand visibility and audience engagement.
National Finalist in the TVS Credit ⋙ Conducted thorough market data analysis to inform marketing strategies
E.P.I.C Season 3 Strategy Challenge, and improve customer acquisition efforts.
showcasing strategic acumen and Achievements:
collaborative skills as a leading ⋙ Analyzed customer feedback and engagement metrics to refine content
participant in a prestigious nationwide strategies, resulting in a 25% improvement in audience interaction
competition with approximately across social media platforms.
300,000 contenders. ⋙ Increased brand visibility by 30% through effective content creation and
Elevate Competition 2021: scheduling across social media platforms.
Participated in Elevate, Trade Brains' ⋙ Achieved a 40% rise in audience engagement, showcasing the
stock market quiz with over 10,000 effectiveness of targeted marketing initiatives.
expected participants nationwide, ⋙ Boosted market penetration by 15% through data-driven marketing
establishing expertise in investment strategies and customer outreach efforts.
and trading strategies. ⋙ Realized a 20% increase in customer acquisition, reflecting the success of
strategic marketing campaigns.
P.G. Masand Income Tax Consultancy as Tax Assistant
April 2018 - September 2018
Responsibilities:
 ⋙ Computed income tax and advance tax for individuals and organizations,
ensuring compliance with regulatory requirements and minimizing tax
liabilities.
⋙ Assisted clients in understanding their financial data, income statements,
and expenditures to optimize tax planning strategies.
Achievements:
⋙ Streamlined the tax computation process, ensuring accurate calculations
that resulted in a 15% reduction in client tax liabilities.

P.G. Masand Income Tax Consultancy as Intern

June 2017 - March 2018
Responsibilities:
⋙ Assisted in preparing and filing income tax returns for individuals and
small businesses, ensuring 100% compliance with regulatory
requirements.
⋙ Prepared and maintained detailed records of income tax filings and
related documentation for easy future reference.
Achievements:
⋙ Maintained a 100% accuracy rate in tax return filings, minimizing rework
and penalties for clients.

PERSONAL DETAILS

Date of Birth : 13th June 1997

Languages Known : Hindi, English