LÉQUE
ACCESSORIES SHOP
SUBJECT: BUSINESS COMMUNICATION
MEMBERS
NGUYỄN NGỌC MINH ANH -BABAIU22431
PHAN YẾN NHI -BABAIU22427
TRẦN NGUYỄN ANH THY -BABAIU23276
TRẦN PHƯƠNG LINH -FAFBIU23074
NGUYỄN THẢO NGUYÊN -FAFBIU23101
TABLE OF CONTENTS
EXCUTIVE SUMMARY
MARKET RESEARCH
OPERATION MANAGEMENT
MARKETING MANAGEMENT
FINANCIAL MANAGEMENT
CONCLUSION
EXCUTIVE SUMMARY
Léque Accessories: Léque Accessories: trendy
accessories for adults and teens.
Items: rings, bracelets, and keychains, with
a specialization in handmade and custom
designs.
Léque offers hands-on workshops and events
for DIY accessories.
MARKET RESEARCH
Students
Target customer Office workers
International visitors
MARKET RESEARCH
Location
a. Turtle Lake :
Vibrant: Lively, energetic atmosphere.
Iconic: Well-known, distinctive.
Strategically Located: Universities and major roads.
Prime Spot: Students, young professionals, tourists.
Proximity to District 1 & Major Streets
Vibrant Atmosphere (Turtle Lake)
Near Major Universities
Drawbacks:
Limited parking
Non-premium vibe,
Attracts diners/socializers/photographers than shoppers.
Prime rent is high (> 100M VND)
MARKET RESEARCH
b. Hoang Dieu 2 street:
Efficient Space Utilization: The area allows for effective use of space.
Potentially More Affordable Rent: 20 - 80 million VND per month.
Young demographic attraction: Especially students from universities like Ho
Chi Minh University of Banking and University of Technology and Education.
Growing retail: Vincom Mega Mall attracts shoppers.
Some difficulty:
Peak Hour Congestion
Far from Center, No Metro
MARKET RESEARCH
c. Alley 28 Thao Dien:
Affordable Rent: 20 - 50 million VND per month
Diverse Businesses:
-Mix of cafés
-International restaurants,
-Boutique shops appealing to locals and tourists
Artistic & Cultural Vibe
Drawbacks:
High Competition
Far from Central Districts
Fluctuating Foot Traffic
MARKET RESEARCH
Competitors
Necklace and rings: Kokonic, The Gift of Vietnam, and Hands
and Soul
Clothing and home interiors: Mood
Wallets, general accessories, and custom-made products:
Thanh Simone
Versatile for making diverse: Crochet
Potential supplier
Diverse, small-scale
Handmade
Eco-friendly, creative raw materials (tools,
glues) with sustainable packaging
OPERATION
MANAGEMENT
1. Concept
Léque subtle elegance and
personalization inspired by French
grace in handcrafted details.
Léque celebrates refined aesthetics
and unique individual expression.
1.1 DESIGN
The space features understated luxury, mindful details,
natural materials, and soft lighting.
Palette: blue, soft grey, light cream, and champagne
gold
Material: matte wood, raw linen, and brushed metal
Lighting: warm, natural daylight
A gallery showroom, workshop corner, and checkout/photo
area emphasizing texture, light, and the artistry of
craftsmanship.
2. Product
Handcrafted accessories: rings, necklaces, key chains,... high-quality materials.
Standard Collections
Custom Design Service
3. Operating Hours
Weekdays (Mon – Fri): 15:00 PM – 21:00 PM
Weekends (Sat – Sun): 9:00 AM – 22:00 PM
4. Purchased
a. Stock in and stock out process
Business Holdings
Prevent Run-Outs
Weekly Review
Limit Surplus
b. Manager inventory by Excel/ Google Sheet
Higher Levels Maintained
Crucial for Customer Goods
c. Minimize inventory strategy, loss
mitigation
Minimal inventory: Loss mitigation:
Demand Forecasting Administrative Errors
Efficient Supply Chain Damage
Just-in-Time (JIT)
5. Human resources
Staff roles overview
5. Human resources
Performance review and meetings
Weekly Meetings (30 minutes)
Monthly Report
Flexible Shift Swap System
MARKETING STRATEGY
1. Promotion marketing
+ Social media engagement
+ Online & offline sales intergration
+ Customer engagement & loyalty
2. Event marketing
Engaging Workshops
Promote Brand Values
Build Loyalty
Increase Brand Visibility
3. Packaging
Communicates Values
Attracts Conscious Consumers
Statement of Dedication
4. Corporate Social Responsibility
Younger generations increasingly favor businesses
engaged in social and environmental causes
Organic social media boosts from CSR
CSR integration (artisans, charities, recycling)
strengthens ethical and sustainable commitment
FINANCIAL MANAGEMENT
Income statement Projected Sales (1 Month)
Carry-Over Impact
Figures are Estimates
FINANCIAL Estimated monthly revenue
MANAGEMENT
Target profit pricing aims for a
reasonable profit after material
and marketing costs
Shopee/Instagram benchmark
ensures competitiveness and
affordability for target customers
CONCLUSION
THANK YOU FOR
YOUR LISTENING
