Assessment Brief

Module Level: 6
Module Code: BUS4006
Credit Value:
Module Name: International Business Project
Module Leader: Dr Oluwaseyi Omoloso

Assessment Code: AS2

Assessment Type: Project report
Assessment
Deliverable(s) as
stated in the Module
Specification:

Weighting (%): 80%

Please access the module NILE (Northampton
Integrated Learning Environment) site, and check
Submission dates: submission dates under the Assessment and submission
item within the Course Content section.
Feedback and Please see the Assessment and submission section of
Grades due: the module NILE site.

Please read the whole assessment brief before starting work on the Assessment Task.

Assessment Task Guidance Description

Learning Outcomes aligned to this assessment:

On successful completion of this assessment, you will be able to:
a) make judgments by interpretation and critical analysis of a range of business-
related data to support organisational decision-making.
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b) identify and respond to the complex interrelationships and integration between
business functions.
c) identify and use relevant data from a wide range of resources, including
industry sources and academic publications, and competently undertake research
tasks.
d) identify approaches and techniques which are appropriate for the task,
successfully applying a variety of academic frameworks, concepts and theories as a
foundation for the project.
e) communicate effectively with a variety of audiences, selecting the appropriate
tool and strategy for the topic, purpose and context.

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f) use critical thinking to devise a range of workable solutions to concrete
problems that justify a proposed course of action, using appropriate problem-solving
strategies.

Task:
The Assessment Task

PART A:
In the main part of this final report, you must detail the international business project
you are about to execute. The project is expected to be either a Market Entry Plan, a
Business Plan or a Literature Review (dissertation type of project). In this assignment,
you detail all the themes and approaches to your project, including your research
strategy and the main international business themes and models you used to critically
discuss all the relevant details.

While each project will be different, there is an expectation of a high level of detail,
critical analysis and deep awareness of the sector, company, market and other
international-business- related notions.

Your report needs to be detailed and specific enough to be doable. A business person
reading your final report should be able to execute your market entry plan or gain all
the insights from the case study/academic article. Your analysis of sector, company,
or international business theme should be detailed within the expectations of a final
report and the requirements of the word count. (This PART A is advised to be about
4500 words)

PART B:
Include your personal reflection on employability in an international business
context, based on your experience having thought, researched and written this final
report. Use this part to reflect on your preparedness to work in international
business, demonstrating your awareness of the potential for self-development. (Limit
this part B to 500 words) Assessment Guidance:

You should read the module materials/teaching slides/and the reports uploaded on Nile
and the related chapters in the key text book: International Business: Competing in the
Global Marketplace by Charles Hill, 2019. Please put yourself in the position of an
internal or external consultant! Your task consists mainly/eventually of giving a
recommendation regarding an appropriate market entry plan/strategy for an existing
business/company of your choice of any size and of any industry into a new
market/country for the first time!

General Guidelines:
Your final report must:
•be 5000 words in length, excluding references and appendices. Make sure to use
appendices strategically. You are allowed only 10% above or below the word count;
[4500 words for PART A and 500 for PART B]
•Follow the generic final report style uploaded on Nile. Including; executive summary,
and recommendations.
•Be evidence-based and critically evaluated and discussed. No description section is
accepted.

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•refer to relevant theories and/or models to inform your project;
•be fully and correctly referenced both in the text and at the end using the Harvard
Referencing system.

What should I write in the ‘personal reflection’ section (500 words)? Personal reflection
is quite a personal part, so every student's will have a different focus. In general, it is
about you and how the IB project module/course had an impact on your knowledge,
experiences, and employability skills. So, basically, you need to demonstrate what you
have learnt; How effective was to learn that running a business internationally should
be considered differently. Also, how the in-class activities, the assessment, the
presentation have made you more confident and strengthen your presentation skills/
team work/ decision making/ problem solving skills ...etc. what concepts of frameworks
can help you reflect better on those issues? Also, feel free to add/highlight any new
experience/ knowledge that you have learnt from this module that you have not had
before. You can make it as a story telling section with more relevant to what I have just
explained.

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Use of Generative AI (Artificial Intelligence) within this assessment:
Some uses of Generative AI may deemed as unethical in your assessment. Further
guidance on the conditions for allowable use of Generative AI will be given by the
module team.

Please access the following position guidance from University of Northampton on the
use of Generative AI within assessments.

Assessment Submission
To submit your work electronically, please go to the ‘Assessment and submission’ area
on the NILE site and use the relevant submission point to upload the assignment
deliverable. The deadline for this is 11.59pm (UK local time) on the date of submission.
Please note that Essays and text-based reports should be submitted as Microsoft Word
documents (.doc or .docx), or as guided within the assignment. Please access the
following guide to submitting assessments.

Written work submitted to Turnitin will be subject to anti-plagiarism detection software.

Turnitin checks student work for possible textual matches against internet available
resources and its own proprietary database. Please access the University of
Northampton’s Plagiarism Avoidance Course (UNPAC) to learn more.

When you upload your work correctly to Turnitin you will receive a receipt which is your
record and proof of submission. If your assessment is not submitted to Turnitin, rather
than a receipt, you will see a green banner at the top of the screen that denotes
successful submission.

N.B Work emailed directly to your tutor will not be marked.

Grading:
Your grade will depend on the extent to which you meet these learning outcomes in
the way relevant for this assessment. You will be assessed on your ability to
successfully address specified module learning outcomes, with marks allocated based
on what is called a grading rubric.

The rubric is a table which has different statements for how well each learning
outcome has been met, and is used as a standard benchmark so that all assignments
are marked equally against. Please see the grading rubric on NILE, or see the final
page of this document for further details of the criteria against which you will be
assessed, presented in the grading rubric.

Further Assessment Guidance:

Please access the following document for more general information about the
assessment process, including anonymous marking, submissions, and where to find
feedback and grades. 2024 UON Standard Assessment Guidance.

Marking Rubric

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