SUBJECT: ENGLISH
NAME:
CLASS:
TOPIC: ADVERTISEMENT TEXT
LEARNING OBJECTIVES: STUDENTS WILL BE ABLE TO-
1. Analysis and comprehend the social function of advertisement text.
2. Write an example of advertisement text.
3. Present and explain the advertisement text which they have been designed in front of
the class with proper pronunciation and intonation.
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❖ Definition of advertisement text
An advertisement is a public announcement in a newspaper, television, radio or internet
advertising something such as a product for sale or event. An advertisement can come from
video, audio, or text and picture.
❖ Communication purpose
• Give an information about the product.
• To promote an idea, a product or influence behavior.
• To influence or to persuade the reader to buy or use the product.
• The give the impression about the product.
❖ Types of advertisement
1) Product advertisement.
2) Service advertisement.
❖ Text organization
• Purpose
What the purpose of the writer to compose the advertisement text is.
• Name of product.
This is about name and brand. What product, service or event to sell.
• User
Who are the users of the product or who needs the product?
❖ Language features
• Persuasive.
Advertisements aim to convince the audience to buy or use or engage with product or
service. They use emotional or logical appeals.
Examples:
➢ ADH, the first washing machine in Indonesia with latest technology that makes
human work easier!
➢ Want to eat snack but afraid of getting fat? You can try healthy chips made from
various vegetables and fruits!
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➢ Love your body, by eating healthy food!
➢ Using the best teaching methods by qualified teachers!
➢ Speak like a pro at Exacta English Course, it suitable for all ages1
➢ This product will change your life!
➢ Don’t miss out the limit time offer!
➢ Get yours before it’s gone!
➢ Join million of satisfied costumers today!
➢ You deserve the best treat yourself now!
• Imperatives
They use direct commands to encourage immediate person.
Examples: Order now! Try it today!
• Superlatives and comparatives
Advertisements often compare their product to others to highlight superiority.
Examples:
➢ The best coffee you’ll ever taste!
➢ Better than any other detergent!
❖ Example of advertisement text
Purpose: to sell or promote Mak Imah fried rice.
Name of product: Mak Imah fried rice.
User: People who wants fried rice.
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Purpose: to promote exacta course, so people want to study there.
Name of product: Exacta
User: People who wants to study and practice their English.
Ready to relax and rid the hustle and bustle of the city?
Then come to Pulau Seribu, a popular tourist destination for city folk.
Enjoy beautiful beaches and cozy resorts and hotels.
Swim in crystal-clear water, ride banana boat, take snorkeling, and do
other exciting activities
For more information contact us: 0863-5233-8906
Purpose: to promote Pulau Seribu destination.
Name of product: Pulau Seribu.
User: People who wants to go on a vacation and want to relax themselves.
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Advertisement 1
1. The Type:
2. The Purpose:
3. The Target readers/users:
4. What is being advertise in the ads above?
5. What items are available in the bakery?
6. How long does the discount of all items offer last?
7. Where is the location of the bakery?
8. What is the persuasive sentence used in the ads?
9. What is the name of the bakery mentioned in the advertisement?
10. How often does the bakery bake fresh goods according to the ad?
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Advertisement 2
1. The type:
2. The purpose:
3. The target readers/users:
4. What is the main promise of Dove Hair Therapy product?
5. How many washes does the product claim to maintain color vibrancy for?
6. What is the tagline of the Dove Hair Therapy product in the ad?
7. What does the ad say about protecting hair from dullness?
8. What visual element is used to suggest healthy, vibrant hair?
9. What is the primary action the ad encourages the customers to do?
10. What brand is being advertised in the image?
Advertisement 3
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1. The type:
2. The purpose:
3. The target readers/users:
4. What is the advertisement about?
5. How many years of experience are required for the graphic designer position?
6. What sofware skills are mentioned as essential for the position?
7. Very good in photoshop, the word “very good” in that sentence can be replaced by?
8. What is the maximum age limit for applicants applying for the position?
9. What is the name of the company?
10. How can candidates apply for this graphic designer position?
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