Chapter III
Methodology
This chapter is focused on the locale of the study, Sampling design, data
gathering procedure and data analysis procedure used to accomplish the objective of
this study.
Locale of the study
This study was conducted at Mindanao State University-Main Campus, Marawi
City. Particularly in College of Agriculture. Mindanao State University was established
on September 1, 1961 RA 1378. , as amended, was the brain child of the late Senator
Domocao A. Alonto, as one of the government’s responses to the so-called “Mindanao
Problem” (source: University Students Handbook).
The College of Agriculture, Mindanao State University, Marawi City is one of the
twelve colleges opened in 1962. It was formally started in 1963 by Prof. Zacarias V.
Valdez. The said college was continued exist and it was remained with the five
departments, the Department of Agribusiness Management, Department of Animal
Science, Department of Agricultural Education and Extension, Department of Plant
Science and Department of Agricultural Engineering of Agricultural.
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Figure3. Map of Mindanao State University, Main Campus, Marawi City,
Lanao del Sur
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Figure4. Map of Marawi City, Lanao del Sur
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Respondents
The respondents of this study, are the students who are currently enrolled in the
2nd semester 2017-2018 first year to fourth year students both female and male.
Sampling Procedure
The data was collected from both male and female students of College of
Agriculture, Mindanao State University, Marawi City taking Bachelor of Science (BS)
program. The total population of the students was nine hundred seventy one. To
determine the sample size, the researcher used the Sloven’s formula. The total sample
size is then computed as:
Sloven’s formula:
N
n=
1+ N ¿ ¿
971
¿
1+ 971¿ ¿
= 283.30≅ 283 respondents
Stratified Formula
Total Population
k=
Sample ¿ ¿ ¿
971
¿ =3.=3.3
283
The numbers of samples in each department are derived using the formula:
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sample ¿ ¿−population (Department Population) ¿
K
Table2. Sample size for each department
Department Population Sample size %
ABM 262 736 26.98
Ag. Ed/Extension 273 80 28.12
AE 185 54 19.05
Animal Science 80 23 8.24
Plant Science 171 50 17.6
Total 971 283 100%
Research Instrument
The researcher used structural-survey questionnaire. The questionnaire is a
composed of five parts; the first one is the background information of the respondents,
the part II is contains toward the awareness of the respondents, part III questions is
associated with the buying habits of the respondents, part IV questions is the usage of
respondents and the last part is the attribute of respondents toward the toothbrush
product.
Data Gathering Procedure
During the conducting of this study the researcher required to distribute the
questionnaires in different departments in the college. Then the researcher personally
asked the respondents if they have a time to answer the provided questions and also
researcher face to face to distribute the questionnaires to the respondents to assist
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respondents clarify the statement and to answer the questions that are not clear to
them. When the questionnaire completed to answer the respondents the researcher
collected the questionnaire as source of the tabulation.
Statistical Treatment /Data analysis
The researcher constructed a survey as instrument of the study to gather data
that is needed in the study. The gathered data were tabulated and analyzed using the
frequency and percentage distribution. The statistical tools were used to compute the
result of the study.
Relative Frequency (percentage)
Formula: P (%)=F/N x 100
Where:
P=percentage (%)
F=frequency
N= Total Number of respondents
100= constant
