CARROT CRUNCH

________________________________

A Business Plan

Presented to the Faculty of the

Eastern Visayas State University

Dulag Campus
_________________________________

In Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Entrepreneurship

_________________________________

by

Aubrey Grace Osmeña

Reymart P. Adap

Marvin Martinez Jr.

Christian Ray Velasco

Kristine Tupaz
K C Jane Tumandao

Paul John Magtabog

Joel Basas Jr.
Realyn Dungzal

MAY 16, 2025

i
 APPROVAL SHEET

In partial fulfillment of the requirements for the degree Bachelor of Science in

Entrepreneurship, this business plan entitled CARROT CRUNCH has been approved
and submitted by Osmeña, Aubrey Grace, Dungzal, Realyn, Tumandao, K C Jane, Tupaz,
Kristine, Adap, Reymart, Basas, Joel Jr., Magtabog, Paul John, Martinez, Marvin Jr., and
Velasco, Christian Ray who are recommended for FINAL DEFENSE.

JEFFREY V. CAMINONG
Adviser

Approved by the committee on Final Oral Defense with the grade of______.

JEFFREY B. NEGROS, DrBA

Chairperson

RODELIO D. BOLJURAN, CPA MAYBELYN T. PELLE

Co-Chairperson Member

VANESSA M. JUNTILA, MPRM

Member

Accepted in partial fulfillment of the requirements for the degree Bachelor of

Science in Entrepreneurship.

GERALD JAYSON B. BALANGA, PhD

Campus Administrator
EVSU – Dulag Campus

May 16, 2025

Date of Final Oral Defense

ii
 ACKNOWLEDGEMENT

The Bachelor of science in entrepreneurship (3A) would like to express their

heartfelt gratitude to the following that in one way or another helped in the completion of
this business plan.
To Dr. JEFFREY B. NEGROS, Chairperson of the pre-oral defense panel, for
his ideas and contributions in the preparation of this business.
To Professor SHEENA MAE S. AYO, Co-Chairperson of the oral defense panel
for her encouragement, unwavering support, and invaluable assistance in improving this
business plan.
To Dr. ROTCHIE P. CASTIL, Head of the Entrepreneurship department, for his
encouragement, unwavering support, and invaluable assistance in improving this business
plan.
To Professor MAYBELYN T. PELLE, the overall Business Plan Adviser, for
her efforts and advice in making revisions and ideas for the success of this business plan.
We would like to express gratitude our respective instructor in Business Plan for giving
us the opportunity to make business plan and providing invaluable guidance throughout
the process. She has taught us the method to carry out the business plan and to present the
business plan as clearly as possible.
To Professor JEFFREY V. CAMINONG, our Business Plan Adviser, for
guiding and sharing his knowledge with us throughout the development of this business
plan. His valuable insights, expertise, and guidance have been instrumental in shaping
our ideas and bringing them to fruition. For his ideas and contributions in the preparation
of this business.
We would like also to express our deepest gratitude to everyone who supported us
throughout the process. We are sincerely grateful to them for sharing their truthful and
illuminating views on several issues related to the business plan from our wonderful
families, for their love, understanding, encouragement, and unwavering support while
developing these business plan.
To all BS Entrep. Batch 2024-2025, We would like to express our deepest
appreciation to the friendship and encouragement. To the aspiring people who help to be
success this business specially those friendly advice during the project work.

iii
 Above all, thanks be to our Almighty God, the source of all blessings and good
health, who gave us the strength, wisdom, and inspiration to undertake this project.
COMPANY PROFILE

NAME: CARROT CRUNCH

BACKGROUND

CARROT CRUNCH is a unique snack brand that specializes in making carrot

crackers, combining the beloved taste of carrot with the satisfying crunch of a cracker.

Born out of a passion for innovation and a love for snacks. CARROT CRUNCH offers a

fresh take on traditional snacks by manufacturing a nutritious, crunchy cracker from

high-quality pasta. With a commitment in providing a healthier and more flavorful

alternative snacks option.

The company’s tagline, “Ang snack na hahanap-hanapin mo”, reflects the

irresistible nature of the product, promising a snack that will leave you to crave more.

CARROT CRUNCH aims to manufacture a one of a kind snack experience, blending the

familiar taste of carrot with the perfect crunch for every bite. Through innovation, the

CARROT CRUNCH company use quality ingredients, and a passion to provide a

nutrient-dense and delicious snack, CARROT CRUNCH is quickly becoming a go-to-

snack for pasta lovers and snack enthusiasts.

VALUES

The company’s values are Courage, and Commitment which signifies the

company’s strong identity. They are courageous, they are not afraid to take chances and

make tough choices in order for them to accomplish great things. They are committed,

they have a deep sense of connection to the company’s vision and mission, and

willingness to actively contribute to its success. They welcome everybody who purchases
iv
their product and uphold the values of respect. They also dedicated to giving customers

high-quality, nutrient-dense crackers and treating them as the fundamental aspect of our

business.

GENERAL INFORMATION

Primary Contacts for the Person in Name: Aubrey Grace Osmeña

Charge Mobile number: 09062088406
Email: aubreygraceosmena12@[Link]

Address [Link] Dulag,Leyte

Mobile number 09062088406
Type of Organization Partnership
Type of Business Food Production
Summary of Main Business To produce nutritious snack option “carrot
Activities crackers”
No. Of Employees 9
In-house working Language(s) English, Tagalog and Waray Waray language.

OVERVIEW

Carrot crunch Company will be established in Kempis Street Brgy. Serrano

Dulag, Leyte in front of Dulag National High School this A.Y. 2024.

MISSION STATEMENT

“To provide the most nutrient-dense carrot crackers that are readily available

throughout the area while maintaining environmental and health regulations”

The company’s mission is to break the cycle of unhealthy cracker consumption

and encourage a healthier way of living in the community while upholding environmental

and health regulations.

v
OBJECTIVE

The company’s primary objective is to reduce the number of unhealthy crackers

that some Dulag residents consume. For this reason, the CARROT CRUNCH company

developed a new and healthier cracker as their product which is the carrot cracker. The

company’s goal is to become a locally competitive cracker snack company. The company

sells nutritious snacks and specialize in manufacturing crackers made with penne pasta

with the use of special ingredient the “Daucuz Carota” or carrot.

REFERENCES

1. Kristine Tupaz Mobile number: 09127095433

Email:
[Link]@[Link]
m

2. KC Jane Tumandao Mobile number: 09630948882

Email:
[Link]@
[Link]

3. Realyn Dungzal Mobile number: 09632497289

Email:
[Link]@[Link]
m

CONCLUSION

A new product’s identification in the market determine its level of success. It is

crucial to correctly segment the market, determine the product’s target market, and then

build the product’s positioning plan to capitalize on potential in order to give a product a
vi
distinctive identity in the marketplace. Since the establishment of the CARROT

CRUNCH company requires a significant amount of capital to buy the necessary

equipment for production and must contend with competition from the established well-

known brand, starting a small business requires a significant amount of equity. While

starting a small business is relatively easy, expanding it into a larger enterprise will be

challenging and intimidating due to high startup costs, competition, and the difficulty in

finding skilled and knowledgeable workers. On the other hand, in the next three to five

years, the company aims to be a leading supplier of a nutritious crackers. With the help of

its creative concept, the company catered to those who were concerned about their health.

They offer a carrot cracker that are savory and nutritious, mainly made with carrot and

rice flour. Furthermore, the business makes sure that fresh vegetable is used for flavor,

they also sell it for a lower cost than other competitors, in order to make their firm more

accessible to their target market, the company uses verbal promotion and social media

platforms. They also have a more convenient business location so that customers will

easily come and go, which is the company’s primary competitive advantage. What are

you waiting for? We are looking for a partner in CARROT CRUNCH company investors

are welcome in this firm, hurry! Join us!

vii
viii