Part A – Introduction
Subject Business Administration
Semester II
Name of the Course Managerial Economics
Course Code B23-BBA-202
Course Type:
(CC/MCC/MDC/CC- CC-B2
M/DSEC/VOC/DSE/PC/AEC/VAC)
Level of the course (As per Foundation-Level
Annexure-I
Pre-requisite for the course (if any) None
Course Learning Outcomes (CLO): After completing this course, the learner will be able to:
1. Understand the nature and scope of managerial
economics and identify the role of economics in
decision making.
2. Understand theory of demand, law of demand and
cardinal utility analysis.
3. Understand theory of production, costs, and revenue
function.
4. Understand theory of firm and market organization
including determination of price under different
market conditions.
5*.
Credits Theory Practical Total
4 0 4
Contact Hours/Week 4 0 4
Max. Marks: 100
Internal Assessment Marks: 30 Time: 3 Hours
End Term Exam Marks: 70
Part B- Contents of the Course
Instructions for Paper- Setter
The Paper-Setter shall set nine questions in all and the question paper shall be divided into two
parts. Part ‘A’ shall comprise four short answer type questions from the whole of the syllabus
carrying 3.5 marks each, which shall be compulsory. Part ‘B’ shall comprise eight questions
(two questions from each unit) carrying 14 marks each and the student will be required to
attempt four questions selecting one question from each unit.
Unit Topics Contact
Hours
I Managerial Economics: Meaning, Nature and Scope. Objectives of
15
the firm, Equilibrium, Utility, Opportunity cost, Marginal and
Incremental Principles.
II Theory of Demand: Nature of demand for a product, individual
demand, market demand, determinants of demand, Law of demand,
Elasticity of demand and its determinants; Theory of Consumer 15
Behavior: Cardinal utility analysis, Indifference curve analysis,
applications of Indifference curves.
III Theory of Production and Costs: The concept of Production function,
production with one and two variable inputs, theory of Cost in short 15
run and long run, Revenue function.
IV Theory of firm and market organization: Pricing under Perfect
Competition, Pricing under Monopoly, Price Discrimination, Pricing
15
under Monopolistic Competition, Selling cost, Pricing under
Oligopoly.
V*
Suggested Evaluation Methods
Internal Assessment:
➢ Theory
● Class Participation: 5
● Seminar/presentation/assignment/quiz/class test etc.: 10
● Mid-Term Exam: 15 End Term Examination: 70
➢ Practicum
● Class Participation:
● Seminar/Demonstration/Viva-voce/Lab records etc.:
● Mid-Term Exam:
Part C-Learning Resources
Recommended Books/e-resources/LMS:
1. Koutsoyiannis, A.: Modern Microeconomics; Palgrave Macmillan.
2. Varshney, R. L. and Maheshwari, K. L.: Managerial Economics; Sultan Chand & Sons.
3. Mote, V., Paul, S., and Gupta, G.: Managerial Economics; McGraw Hill Education.
*Applicable for courses having practical component.
