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Words: 370 • Characters: 2418 Possibly AI
Analyze the characteristics of multicultural management at a multinational company (MNC) operating in Vietnam. You are expected to address the
following issues: Part 1: (1 point) Introduce the company’s information, history, main markets, main products or services, business performance in recent
years Samsung Electronics Co., Ltd. is the flagship subsidiary of the Samsung Group, headquartered in Suwon, South Korea. Established in 1969 by the
late chairman Lee Byung-chull, Samsung Electronics quickly became one of Korea’s leading manufacturers. Especially since the 1990s, the company
has emerged as one of the world’s top technology corporations, renowned for its advanced smartphones, memory chips, and electronic displays. Its
strong technological growth and global expansion have made Samsung Electronics a key pillar of the South Korean economy and one of the most
influential global brands. Today, Samsung Electronics operates over 200 facilities in more than 70 countries, employing hundreds of thousands of
people worldwide. Its major markets include the United States, China, India, Vietnam, South Korea, and Germany. Among these, the U.S. is its largest
consumer market, while Vietnam and China serve as strategic manufacturing hubs. In India and Southeast Asia, Samsung maintains a strong market
share due to rapidly growing consumer demand. The company’s core business areas are consumer electronics, semiconductors, and information and
communications technology. Its flagship products include Galaxy smartphones, smart TVs, home appliances, display panels, and memory chips such as
DRAM and NAND. In recent years, Samsung has also increased investment in emerging technologies such as artificial intelligence (AI), 5G networks,
and the Internet of Things (IoT). In terms of business performance, as of 2024, Samsung Electronics remains one of the world’s leading producers of
smartphones, TVs, and semiconductor chips, and frequently ranks among the top global technology companies by revenue. Specifically, the company
recorded over USD 198 billion in revenue in 2024, with 66% coming from device segments such as home appliances and mobile phones, 25% from
semiconductors, 12% from display products like TVs, and the remaining 5% from other categories (Fortune Global 500, 2025). It ranked 31st on the
2024 Fortune Global 500 list and was also recognized as one of the world’s 50 most admired companies.