Amrit Kaur Bhasin
Kraftshala’s Marketing Launchpad Program
PROJECTS UNDER MARKETING LAUNCHPAD PROGRAM Feb 2025 - Present
Ran Meta Ads To Drive Traffic To [Link]
Unleavables is a Shopify-hosted D2C custom print apparel store that targets Pet Lovers, Coffee Enthusiasts, Travel Heads, etc
● Achieved 205% higher clicks (1,643 vs 538 planned) and a 186% increase in CTR (4.87%) by optimizing audience targeting and
creatives for Cat Lovers in Bangalore & Chennai
● Reduced CPC by 60.4% (₹0.59) and delivered 804 LPVs at ₹1.20 CPLPV, significantly improving cost efficiency within a ₹800
budget
Ran Google Ads To Drive Traffic To [Link]
● Delivered 96.6% more clicks (285 vs 145) and 51.4% more conversions (165), while reducing CPC by 49.1% through refined search
term targeting
● Achieved 42.1% lower cost per conversion (₹4.23 vs ₹7.30 planned), increasing traffic and efficiency in a 7-day, ₹800 campaign
Ran Amazon Ads To Drive Visibility For Seasoned Snacks
Seasoned Snacks is an Ecom brand offering authentic Kerala Banana Chips
● Delivered 36% more impressions and 26% more clicks through a “Competition Exact” campaign with smart down-only bidding
● Reduced CPC by 25% (₹5.20 vs ₹6.93 planned), maintaining an AOV of ₹699, validating ad efficiency and product-market fit
Implemented Targeted SEO Strategy for [Link] to Drive Organic Traffic Growth
● Implemented SEO strategy (keywords, on-page, technical) aimed at a 25–40% increase in organic traffic over 3–6 months
● Identified and targeted high-authority backlink opportunities to enhance domain authority and SERP performance
● Identified backlink opportunities from high-authority websites to enhance domain credibility and improve search rankings
Tools Used: Google Ads Manager, Meta Ads Manager (Facebook), Amazon Advertising Console, Flipkart Ads Manager, Google Analytics,
Google Search Console, Google Keyword Planner, SEMrush, Moz, Screaming Frog, Canva, Microsoft Excel & PowerPoint, ChatGPT, GA4
PROFESSIONAL EXPERIENCE
Associate-Founder’s Office, University Living, Noida May 2023 - Dec 2023
● Directed social media and marketing strategy across high-impact campaigns (TEDx, Jagran Josh), resulting in 36K+ follower growth
(CEO: 12K+, COO: 4K+, Brand: 20K+) and significantly boosting visibility and engagement
● Led PR and media outreach, securing placements in Times of India, Economic Times, Spotify, ET Awards, and House of X
with Raj Shamani, elevating brand reputation and reach across key digital platforms
● Collaborated with CXOs in a ₹300 Cr company’s Founder’s Office, supporting strategic decisions and mentoring interns on report
creation, digital content structure, and audience targeting
● Launched, managed and audited 2 global reports on the student housing industry, driving research-backed content and digital
distribution that supported strategic positioning and inbound marketing efforts
● Implemented Wizikey and LinkedIn ads, optimizing international media automation and paid campaigns to reduce outreach costs
and improve lead quality and conversion tracking
EDUCATION
Year Degree Institute
2025 Marketing Launchpad Program Kraftshala
2021 - 23 Master’s in Industrial/Organizational Psychology Amity University, Noida
2018 - 21 Bachelor of Commerce (H) Prestige Institute of Management & Research, Indore
ADDITIONAL EXPERIENCES
Psychology Intern, Rebuilding Minds, New Delhi Apr 2022 - May 2022
● Conducted mental health assessments and intake interviews, implemented evidence-based therapies (CBT, DBT, Mindfulness), and
assisted in case management, enhancing client recovery and crisis intervention proficiency
Talent Specialist, PRIXLED, Remote Sep 2021 - Oct 2021
● Analyzed platform strengths and opportunities through SWOT analysis, sourced and assessed content creators to elevate engagement
and content quality, and implemented digital outreach strategies to drive audience growth
Global Volunteer, AIESEC, Indore Sep 2019 - Feb 2020
● Managed event branding for the 3-day Youth Speak Forum Conference as part of the creative team, led panel discussions on SDGs,
and engaged in workshops for AIESEC
EXTRACURRICULARS
Prestige Institute of Management & Research, Indore Aug 2020
● Hosted PIMR's Grand Finale Night, engaging 1000+ attendees with confidence and spontaneity, orchestrating live interactions and
Amrit Kaur Bhasin
Kraftshala’s Marketing Launchpad Program
performances for a seamless, memorable event
CERTIFICATIONS
Google Digital Marketing & E-commerce, Coursera May 2024 - Aug 2024
