04-02-2025
Concept of Global Strategy
Introduction to Global Strategic Management
Lecture and Video Pedagogy
1
04-02-2025
Strategy Examples from History
Using Birds and Horses in war
https://www.youtube.com/watch?v=_eab3Wy-VzA
https://www.youtube.com/watch?v=N50apGP3dW4
Understand global strategy principles for competitive advantage in international markets
Pre- Class Homework/
Pre-reads (Specific Description, Post Reflective Work (Specific Description, Provide
Provide links if any) links if any)
• Yeniyurt, S., Cavusgil, S. T., & Hult, G. T. M. • Inkpen, A., & Ramaswamy, K. (2005). Global
(2005). A global market advantage framework: the Strategy: Creating and Sustaining Advantage across
role of global market knowledge competencies. Borders.
International Business Review, 14(1), 1-19.
2
04-02-2025
Pre read
A global market advantage framework: the role of
global market knowledge competencies
Abstract
• The globalization forces engender companies to develop a new set of
competencies that would enable the generation of abnormal returns
in the global marketplace. This article reviews the extant literature
regarding the effect of globalization on organizations and develops a
conceptual framework that underlines the importance of knowledge
management competencies in creating global market advantage. The
knowledge management competencies consist of global customer,
competitor and supplier knowledge development, inter-functional
coordination and value chain coordination. The relationship between
global market knowledge competencies and global market advantage
is partially mediated by company's responsiveness. Global market
advantage is positively associated with company's strategic and
financial performance.
Post Read
Global Strategy: Creating and Sustaining
Advantage across Borders
• Abstract
• This book examines the issues central to the study of strategic
management in a global context. The key premise of this book is that
developing an understanding of global strategic management requires
analytic tools different from those of purely domestic strategies. As global
integration between companies and countries continues to march
forward, managers and strategy researchers will have to find new ways to
deal with globalization. The various topics examined in this book are
intended to provide guidance as to how to deal with the realities of
globalization and strategic management. The book goes beyond the
boundaries of received wisdom to examine some of the practical realities
that have yet to receive theoretical scrutiny. The book blends theoretical
insights that form the mainstay for strategy students with the practical
relevance that international managers should find valuable. A series of
issues, scenarios, and decision areas associated with global strategy
choices are presented. The case study illustrations offer insights into many
of the issues that both international strategy researchers and practitioners
are currently grappling with.
