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PG MBA Max. Marks: 50 Semester Iii Date: 21.10.22 BA4014 Digital Marketing Time: 1.30Hrs

This document outlines the structure and content of the First Serial Test for the MBA program at PSNA College of Engineering and Technology, focusing on Digital Marketing. It includes various questions across three parts, assessing knowledge on topics such as SEO, mobile marketing, and advertising strategies. The test is designed for third-semester students under the Regulation-2021, with a total of 50 marks available.

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33 views1 page

PG MBA Max. Marks: 50 Semester Iii Date: 21.10.22 BA4014 Digital Marketing Time: 1.30Hrs

This document outlines the structure and content of the First Serial Test for the MBA program at PSNA College of Engineering and Technology, focusing on Digital Marketing. It includes various questions across three parts, assessing knowledge on topics such as SEO, mobile marketing, and advertising strategies. The test is designed for third-semester students under the Regulation-2021, with a total of 50 marks available.

Uploaded by

rskpsna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PSNA College of Engineering and Technology, Dindigul – 624 622 .

(An Autonomous Institution Affiliated to Anna University, Chennai)

First Serial Test ∷ 2022-23∷ODD semester

PG MBA Max. Marks: 50


Semester III Regulation-2021 Date: 21.10.22
BA4014 DIGITAL MARKETING Time : 1.30Hrs
Register Number

Marks
No Part–A: Answer ALL Questions. 9 x 2 = 18 Marks

CO
BL
1 Define Digital Marketing. 2 1 1
2 What is market space? 2 2 1
3 Elucidate the term “Blog marketing” 2 4 1
4 Highlight on pay per click advertisement. 2 3 1
5 What is affiliated marketing? 2 2 1
6 Give the meaning of Real marketing. 2 3 1
7 What is SEO? 2 2 2
8 Indicate the benefits of Keyword strategy. 2 3 2
9 List any four on page techniques. 2 4 2
Part–B: Answer ALL Questions. 2 x 10 = 20 Marks
A Explain the concepts of Mobile marketing and affiliated marketing. 10 2 1
10 (OR)
B Discuss on the opportunities for building brand through digital marketing. 10 3 1
A Give a brief account on Content marketing. 10 4 1
(OR)
11
Briefly explain the steps involved in successful SEO. 10 1 2
B

Part–C: Answer ALL Questions. 1 x 12= 12 Marks


ABC Detergent soaps limited, had an improved formula that removed tough stains. But the challenge
was that consumers were not interested in such communication. Most of the consumers thought
there is no much difference between detergent brands. The category showed lack of interest with lot
of clutter and noise in communication. Research studies showed that there were thousands of blog
posts on the
subject of laundry education. Most of these posts were related to removal of tough stains. ABC
Detergent Soaps Limited decided to focus on tough stains. The objective of the campaign was to prove
A that the ABC has the power to remove tough stains. 12 1 1
12
i) Assume yourself as a Digital Marketing Lead of the same company.
How would you use display advertising to promote ABC’s new
detergent product.
ii) Assume yourself as a Digital Marketing Lead of the same company.
How would you use YouTube advertising to promote ABC’s new
detergent product.
(OR)
B Should a start-up invest heavily in Digital marketing or go for Traditional marketing?Discuss 12 4 2

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