Performance management
Type of organisation Possible signs of good performance
Profit seeking/commercial Rising share price, increasing profits, dividends
and EPS.
A city council’s waste management services Regular rubbish collection, clean streets, few
complaints, no smell.
A school Good exam results, good pupil attendance, low
rates of bullying, success at sport.
A charity for the supply of medicines and medical Number of patients helped, number of patients
care cured, number of people vaccinated
The mission statement
The mission statement is an expression of the overall purpose and scope of
the organisation,
which is in line with the values and expectations of the stakeholders.
A mission statement will generally contain four elements:
• a purpose What, and for whom, the company exists for.
• a strategy The range of businesses in which the firm seeks to compete
and some indication of how it intends to compete.
• policies and behaviour standards Guidelines which help staff decide what
to do on a day-to- day basis to carry out the strategy.
•
Values The beliefs and moral principles which lie behind the firm’s culture.
So a mission and mission statement is a public statement about what the
organisation is for, how it intends to achieve those aims and also statements
about its ethics and values.
Achieving the mission can therefore be taken as a strong indication of what is
meant by of good
performance.
So, performance in The Walt Disney Company includes:
๏ Creativity
๏ Innovation
๏ Differentiated content
๏ Profit
McDonalds lists:
๏ Quality
๏ Service
๏ Cleanliness
๏ Value
๏ Customer satisfaction (smiles!)