(455) User Experience Design Team
Description
Marketing in today’s world spans multiple modes of media delivered to the end user via a combination of
digital surfaces inclusive of a web presence suitable for desktop and mobile devices, potentially an app,
and a social media presence. This event will focus on prototyping digital experiences for a singular brand,
with an emphasis on collaboration, designing the user experience, and rationale for design decisions.
Suggested free software to use can include Wondershare Mockitt, Zeplin, Moqups, InVision Studio,
Proto.io, Pencil Project.
Eligibility
Any Secondary division student member may enter this team event. A team will consist of 2-4 members.
Members participating in national level competition must be registered for the event, prior to submission
deadline for technical judging. Teams must participate in both parts of the competition to be ranked.
Topic:
An automotive show showcasing all of the new automobiles for the upcoming 2025 model year will be
taking place May 10-14, 2024 in Detroit, Michigan. You are tasked with designing the branding/identity
of this event. Items include:
● The promotional landing page/website for the auto show, designed for a desktop web browser
experience. Two of the following additional pages must be included on the website:
○ A listing of vendor booths
○ A listing of concession stand vendors with menu & pricing.
○ A listing of Ride n’ Drive opportunities offered from new car manufacturers
● A prototype of the mobile app for attendees to use at the auto show. The mobile app, designed for
a smartphone or tablet of your choosing, must contain a minimum of five (5) screens.
● A social media campaign to promote the auto show. A minimum of one (1) artboard for the social
platform of your choosing must be included.
Members who do not submit an entry following this topic will be disqualified.
Member must supply
Additional copies of student work, and Works Cited for all rounds of presentations
Digital presentation tools (device and software) (optional)
Props (optional)
Carry-in and set-up of equipment must be done solely by the member and must take place within the
time allotted
No Internet access will be provided on-site at NLC; however, members may provide their own access
to be used only for their presentation to the judges
Members must supply all supporting devices (e.g., extension cords, power supply, etc.)
Business Professionals of America assumes no responsibility for hardware/software provided by the member.
Props or visual aids are allowed in this competition.
No equipment, supplies, or materials other than those specified for an event will be allowed in the testing area.
No previous Business Professionals of America tests and/or sample tests or facsimiles thereof (handwritten,
photocopied, or keyed) may be taken into the testing area. Violation of this rule will result in disqualification.
Competencies
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• Demonstrate teamwork skills needed to function in a virtual branding environment
• Develop promotional cross-medium strategy
• Demonstrate awareness of requirements of target audience (prospective customers)
• Demonstrate awareness of accessibility concerns
• Demonstrate teamwork skills needed to function in a business setting
• Demonstrate interconnected cross-medium design plan, inclusive of brand and style consistency
• Apply principles of design and rules for proper layout in developing presentation
• Use principles of design, layout, and typography addressing multiple screen sizes
• Test usability and ease of use with others to practice engaging your target audience for designing
a good user experience
• Demonstrate a balanced use of interactivity and animation to bring life to designs, but not to
distract
• Demonstrate effective persuasive and informative communication and presentation skills
Specifications
• This is a pre-submitted event. See instructions for submissions.
• Submit the three (3) clickable URLs to the three (3) projects, Works Cited, and signed
Release Form(s) in a combined PDF file to https://upload.bpa.org no later than 5:00 p.m.
Eastern Time, on April 1, 2024.
o For each of the three designed deliverables (web, mobile app, social
media), you will be creating a shareable link to the prototypes you create.
You’ll submit 3 shareable links for review: one shareable prototype or
artboard link for the landing page, one for the mobile app experience, and
one for the social media campaign.
• The team is responsible for securing a signed Release Form from any person whose image is used
in the project.
• Members will receive an automated response confirmation at the time of submission. Individual
confirmation of receipt cannot be provided by the National Center.
• Member ID will be required for all submissions
• No fax or mailed copies will be accepted.
• No exceptions can be made for missed deadlines due to incorrect submission or technical
difficulties.
• Multiple submissions will not be accepted.
• Only one (1) team member should complete the submission.
• One (1) copy of the Works Cited must be submitted at the time of the presentation at NLC at both
the Preliminary and Final Competition.
• The length of the presentation will be no more than ten (10) minutes, followed by no
more than five (5) minutes of judges’ questions
• It is the policy of Business Professionals of America to comply with state and federal copyright
law. Federal law pertaining to copyright, as contained within the United States Code, is available
at https://www.copyright.gov/title17/title17.pdf. The Style & Reference Manual contains
guidelines for Copyright and Fair Use. Participant(s) will be disqualified for violations of the
guidelines.
• Business Professionals of America grants permission for the use of the copyrighted logo and
tagline.
• No materials, other than the required submission materials, may be left with judges.
Method of evaluation
Pre-submitted Project Files
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Technical Judges’ Rating Sheet
Presentation Judges’ Rating Sheet
Length of event
No more than three (3) minutes setup
No more than ten (10) minutes presentation time
No more than five (5) minutes judges’ questions
Entries
Each state is allowed three (3) entries
Judges’ comments will be returned digitally through the online judging system at the national level.
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(455) User Experience Design Team
Judge Number Team Number ___________
Technical Scoring Rubric
Team Violated the Copyright and/or Fair Use
☐ Yes (Disqualification) ☐ No
Guidelines
Team followed topic ☐ No
☐ Yes
(Disqualification)
If yes, please stop scoring and provide a brief reason for the disqualification below:
Below Points
Average Good Excellent
Items to Evaluate Average Awarded
Team submitted the correct information and in the correct format.
• Signed Release Form(s), Works Cited, URLs to the three (3) projects in
one (1) combined PDF 10
All points or none are awarded by the technical judge.
Content
The project demonstrates a deep 1-15 16-25 26-35 36-50
understanding of the target audience and
effectively communicates the intended
message.
Technique
The project demonstrates exceptional 1-5 6-10 11-15 16-20
technical skills and execution. Visual
elements, interactions, and navigation are
easily followed.
Creativity/Originality
The project demonstrates innovative and 1-5 6-10 11-15 16-20
original ideas.
Influence
The project demonstrates a clear 1-5 6-10 11-15 16-20
understanding of influential design trends
and effectively incorporates them to engage
the target audience.
Innovative Technology
The project showcases cutting-edge 1-5 6-10 11-15 16-20
technology to enhance the user experience
and demonstrates a deep understanding of
its application.
Grammar 0 5 10 20
The project is free from any grammatical (3+ errors) (2 errors) (1 error) (0 errors)
errors.
User Experience
The implementation is seamless and aligns 1-5 6-10 11-15 16-20
well with the project goals.
TECHNICAL SCORE (180 points maximum)
(455) User Experience Design Team
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Judge Number Team Number ___________
Presentation Scoring Rubric
Below Points
Items to Evaluate Average Average Good Excellent Awarded
Delivery
● Demonstrates excellent verbal and
non-verbal communication skills
while maintaining enthusiasm and
engagement with the audience.
● Presents the information in a highly 1-5 6-10 11-15 16-20
structured and organized manner that
is easy to follow.
● Demonstrates a clear understanding of
the topic and presents relevant,
accurate information.
Engages and captivates the audience with
effective delivery and conveys the main 1-15 16-25 26-35 36-50
points of the presentation.
Explanation of team roles in the 1-5 6-10 11-15 16-20
development & implementation of the
project.
Answers to judges’ questions 1-5 6-10 11-15 16-20
Set-up lasted no longer than three (3) minutes – 5 points 5
Presentation lasted no longer than ten (10) minutes – 5 points 5
Documentation submitted at time of check-in: One (1) copy Works Cited at time of 10
presentation. Must have copies for both preliminaries and finals
TOTAL PRESENTATION POINTS (130 points maximum)
Props and/or additional items shall not be used as a basis for scoring.
TOTAL MAXIMUM POINTS = 320
ESENTATION WILL BE STOPPED AT TEN (10) MINUTES
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