1.

What is the difference between Internet Marketing and E – Commerce and how do they
work with each other?

Internet marketing or Online business and Electronic Commerce is the new

medium for doing business and digital marketing. Online businesses offer numerous web-
based advertising opportunities to organizations besides web-based shopping; the strategy
to grow their market via online channels has intrigued and been implemented by retailers
to boost products and services. The utilization of innovation in online shopping or
Marketing is carried out for the execution of enhanced marketing. The trend of online.
shopping is speeding up at a quick pace. The perception of the general public towards E-
Commerce is now adjusted and in such a manner is making consumers risk takers.

Internet marketing is the marketing of products or services over the Internet.

Thus, it ties together creative and technical aspects of the Internet, including design,
development, advertising, and sales. While E-Commerce refers to all the activities
including the purchase and sale of goods or services marketing, sales, payment,
fulfilment, customer service etc. Electronic commerce is performing commerce with the
use of computers, networks and commerce enabled software.

2. Give at least 3 examples of economic forces and Ecommerce.

- Economic forces refer to the nature and direction of the economy in which business
operates. Economic factors have a tremendous impact on business firms.
Interest rates — Interest rates might appear in a range of different places,
imposed by a range of different people. It’s obvious that the status quo for interest
rates is of great interest to banking institutions, but it might also affect companies
whose strategies rely on taking out large loans.
Tax Rate – The tax rate is a crucial part of the economy. The tax rate affects the
price of goods and its sales which affects the economy.
Demand/Supply - The demand or supply of goods or services affects the economy.
as demand increases, the price of goods or services increases, which results in
inflation and with inflation money supply in economy increases and with
Increases in the supply of goods or services decrease the price of the same. Demand
and supply are dependent on each other.
 information to compare prices or look at the latest products on offer before making a
purchase online or at a traditional store.
C2C – Consumer to consumer or C2C business is also called an online
marketplace that connects consumers to exchange goods and services and
typically make their money by charging transaction or listing fees. C2C is the
business model that facilitates commerce between private individuals. Whether
it's for goods or services, this category of e-commerce connects people to do
business with one another.
oB2B – Business to business or B2B business model is a business that sells its
product or service to another business. Sometimes the buyer is the end user, but
often the buyer resells to the consumer. B2B transactions generally have a longer
sales cycle, but higher order value and more recurring purchases.
B2C - Business to consumer or B2C refers to the process of selling products and
services directly between a business and consumers who are the end-users of its
products or services. Most companies that sell directly to consumers can be
referred to as B2C companies.

3. Enumerate at least 3 each for the advantages and disadvantages of Internet Marketing and
E-commerce refers to the buying and selling of goods and services over the internet. It encompasses a wide range of online transactions, including retail shopping, online banking, and electronic marketplaces, allowing consumers and businesses to interact digitally.

- Advantages
Increased sales – Increased use of internet marketing would lead to enhanced
sales due to reach of narrow market segments in geographically dispersed
locations as well as creation of virtual communities.
Benefits to Buyers – Online purchase is more convenient, widely acceptable,
easy and private plus buyer has a wider product access and selection, offers
comparative, immediate and interactive information. Internet marketing is
relatively inexpensive when compared to the ratio of cost against the reach of the
target audience. A small fraction of traditional advertising budgets can make
companies reach a wide audience. Certain companies also allow the consumers to
create customized products using specification limits mentioned on websites
Benefits to Sellers – The sellers are able to build customer relationships, could
relish the reduction in costs for quick and efficient marketing and sale of their
products. Furthermore, there would be a reduction in the communication costs with
the customers. Easy and inexpensive measurement of statistics is possible for
Internet marketers. Internet marketing campaign is traceable and measurable.
- Disadvantages
Consumers or buyers are hesitant to buy online– Many consumers are hesitant
to purchase items over the Internet because they do not trust that their personal
information will be secure. Recently some companies that do business online have
been caught giving away or selling information about their customers. Online
retailers have been adopting shortcuts in customer service and have lapses in
execution, thus it is not surprising that consumers use this channel cautiously.
Loss of ability to inspect products from remote locations– From the buyer's
perspective, Intangibility that is the inability of shoppers to touch, smell, taste or
Trying the tangible goods before making an online purchase is an inherent limitation.
Lack of differentiation– Every online store in India sells almost the same items
and there is hardly any strong brand recall. It is time to start thinking about
differentiation around other dimensions such as quality of execution, customer
experience.

4. What steps should be taken to overcome the cultural issues of electronic commerce?

The internet is being accessed for several purposes such as obtaining information, retrieving
data, sharing words marketing of products followed by their sale and purchase by the
target e-users. The most visited websites include Google followed by social
Networking such as Facebook, Instagram, Twitter, and other media websites like YouTube.
The internet, being futuristic in nature, offers numerous benefits to buyers and marketers.
opportunities. With the advent of mobile commerce and new business models, millions of
people can be reached by businesses. The scenario of eCommerce and internet marketing
is supposed to evolve into mature virtual eMarkets with a big boom.
Therefore, E-commerce business providers should give importance to every
customer by providing smooth service and many options for payment and have more
functions available online. Convenience is one of the benefits that customers get from the
e-commerce and thus increasing customer satisfaction. This is due to customer can place
a purchase an order from anywhere with internet connection.

5. Among Electronic Commerce Categories, which among them are most important to you?
future business and why?

C2C or Consumer-to-consumer eCommerce categories may be the most

consumers without having to go through a middleman, or spending a huge amount of
money building and maintaining their own online storefront.

The C2C marketplace is also increasing in popularity among sellers looking to

maximize their sales potential by connecting with customers that they otherwise would
not reach using traditional selling methods as well as the C2C market is projected to grow
in the future because of its cost-effectiveness. Thus, this allows the seller to keep more of
their profits and the buyer to potentially purchase the goods at a better, more competitive
price, since many times, there are more sellers selling the same products, competing with
each other.