IMPORTANT QUESTIONS
CCW332 – DIGITAL MARKETING
UNIT 1
INTRODUCTION TO ONLINE MARKET
Online Market space- Digital Marketing Strategy- Components – Opportunities for building
Brand Website - Planning and Creation - Content Marketing
PART-A
What is Online Market Space?
List out the four 4P’s and4’C of Digital Marketing?
Difference between Traditional marketing and modern marketing
What do you mean by Digital Marketing?
List out the factors impacting the shift from traditional marketing and modern marketing
List out the several benefits of Digital Marketing.
Define about Digital channels
How do you involve in the development of Digital Marketing?
What are the platforms involving from modern marketing
Define Content Marketing
PART-B & C
what are the platforms
involving from modern
marketing
Explain the characteristics, Advantages and Disadvantages of market space.
Briefly Explain the components of marketspace
Elaborate the Digital Marketing Strategy in detail
Discuss about the opportunities for building Brand
Explain about the various sections involved in content Marking
What are the factors impacting the shift from Traditional to Modern Marketing?
UNIT II
SEARCH ENGINE OPTIMISATION
Search Engine optimization - Keyword Strategy- SEO Strategy - SEO success factors -On-
Page Techniques - Off-Page Techniques. Search Engine Marketing- How Search Engine
works- SEM components- PPC advertising -Display Advertisement
PART-A
Define SEO.
What are the necessary steps taken to optimize search engine?
write a brief note on keyword strategy.
what are the strategy that is related to SEO?
what are the SEO success factors?
what do you mean by On-Page Techniques?
what do you mean by Off-Page Techniques?
Differentiate On-Page Techniques and On-Page Techniques?
What do you mean by Search Engine Marketing?
Explain how Search Engine works?
PART-B & C
Explain in detail about SEO Strategy and Search Engine Optimization Process in detail.
Discuss in detail about Keyword Strategy in Search Engine Optimization.
Explain in detail about On-Page Techniques in SEO
Explain in detail about Off-Page Techniques in detail
Explain in detail about the SEM components and their types.
Discuss in Detail about PPC advertising with example.
UNIT III
E- MAIL MARKETING
E- Mail Marketing - Types of E- Mail Marketing - Email Automation - Lead Generation -
Integrating Email with Social Media and Mobile- Measuring and maximizing email campaign
effectiveness. Mobile Marketing- Mobile Inventory/channels- Location based; Context
based; Coupons and offers, Mobile Apps, Mobile Commerce, SMS Campaigns-Profiling and
targeting
PART-A
what do you understand about E-Mail Marketing?
How E-Mail Marketing is different from old marketing?
what are the types of E-Mail Marketing?
what do you mean by Email Automation?
How they lead Generation from traditional marketing and EMAIL Marketing?
what are the steps taken to Integrate Email with social media and Mobile?
what are the effectiveness to measure and maximize the Email campaign.
Define Mobile Marketing.
what are mobile inventory channels based on Location?
Explain brief note on context based Marketing?
PART-B & C
Explain about Email Marketing and its Significance.
Explain about the various types of Email Marketing
Explain about lead generation in Email marketing.
How Email marketing is integrated and used with social media and mobile?
What is Mobile Marketing? Explain in detail.
Explain about MOBILE COMMERCE.
Discuss about various Coupons, offers and SMS campaigns.
UNIT IV
SOCIAL MEDIA MARKETING
Social Media Marketing - Social Media Channels- Leveraging Social media for brand
conversations and buzz. Successful /benchmark Social media campaigns. Engagement
Marketing- Building Customer relationships - Creating Loyalty drivers - Influencer Marketing
PART-A
Define Social Media Marketing
List out the types of Social Media Channels
What is the use of Leveraging Social media for brand conversations and buzz.
Narrate about Successful /benchmark Social media campaigns.
Define Engagement Marketing-
Why Building Customer relationships is important in Social Media Marketing
How will you Create Loyalty drivers in Social Media Marketing
Define Influencer Marketing
PART-B & C
Explain about Social Media Marketing
Explain the types of Social Media Channels
Discuss in detail about Successful /benchmark Social media campaigns.
Write short notes on Engagement Marketing
Explain the different ways to build Customer relationships in Social Media Marketing
Write briefly about Influencer Marketing
UNIT V
DIGITAL TRANSFORMATION
Digital Transformation & Channel Attribution- Analytics- Ad-words, Email, Mobile, Social
Media, Web Analytics - Changing your strategy based on analysis- Recent trends in Digital
marketing.
PART-A
What is Digital Transformation
Define Channel Attribution
Define the term Analytics in Digital Transformation
What are Ad-words
Narrate the term Web Analytics
What is social media marketing
What is the need for Changing your strategy based on analysis-
What are the Recent trends in Digital marketing.
PART-B & C
Explain in detail about Digital Transformation & Channel Attribution in digital marketing?
Describe about Analytics- Ad-words, Email, Mobile, Social Media in digital marketing?
Discuss in detail about Web Analytics?
Explain the different ways in Changing your strategy based on analysis?
Explain the different Recent trends in Digital marketing.
