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Fresh Steps

FreshStep is a new fragrance-releasing shoe insole designed to combat foot odor, particularly in humid environments like Mumbai. It features microbeads that release scent with every step, providing a dual-action solution that is comfortable, breathable, and eco-friendly. The product aims to differentiate itself from existing odor solutions by being motion-activated and offering lasting freshness without the mess of sprays or powders.

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aaravnair309
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36 views9 pages

Fresh Steps

FreshStep is a new fragrance-releasing shoe insole designed to combat foot odor, particularly in humid environments like Mumbai. It features microbeads that release scent with every step, providing a dual-action solution that is comfortable, breathable, and eco-friendly. The product aims to differentiate itself from existing odor solutions by being motion-activated and offering lasting freshness without the mess of sprays or powders.

Uploaded by

aaravnair309
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

scent-releasing shoe insole

BY NIVAAN, VIHAAN, AARAV

2025
PROBLEM
STATEMENT
Smelly shoes are a common problem, especially in hot or
humid cities like Mumbai.

7 in 10 people experience foot odor


Causes: sweat, bacteria, poor ventilation
Shoe odor is a daily issue for students, athletes, and
workers.
Sweat and bacteria build up in closed shoes,
especially in humid cities like Mumbai.

Existing solutions like sprays, powders, or sneaker


balls are:
Temporary
Messy
Not activated during movement
SURVEY RESULTS
& INSIGHTS
We received 233 responses:

90% of people wear closed shoes


regularly
64% have experienced foot or
shoe odor (sometimes or often)
33% do nothing to treat shoe odor
89% showed interest in using a
fragrance-releasing insole
Avg. rating for FreshStep concept:
4.23 / 5
WHAT IS Releases scent with
every step. No sprays.

FRESHSTEP? No hassle.

PRODUCT DESCRIPTION:
A soft insole with
microbeads that release
fragrance when you walk.
Comfortable, breathable,
refillable, and eco-friendly.
Available scents: Mint,
Lavender, Citrus, Ocean
Breeze.
Marketing HOW WE'LL REACH CUSTOMERS
Strategy
DIGITAL MARKETING: WORD OF MOUTH: BRAND STYLE:
Instagram Reels, YouTube Shorts Instagram Reels, YouTube Shorts Fun, fresh, eco-friendly
Influencer collaborations (fitness, Influencer collaborations (fitness, Youth-focused, clean design
lifestyle) lifestyle)
Quick Commerce
Our Website With a straightforward purchase process and the
ability to preorder all of our scents and sizes, our
website is easy to use and self-explanatory.
COMPETITION
Why we’re different
Brand Product Type Avg. Price Limitations

Dr. Scholl’s Odor-X Odor-control insoles ₹500+ No scent, only absorbs smell

Sits in shoe, doesn’t work


Sneaker Balls Shoe deodorizers ₹300
while walking
Messy, needs daily
Zedoril Foot powder ₹150
reapplication

FreshFeet Spray Shoe spray ₹250 Temporary, wears off quickly

HOW WE ARE DIFFERENT


Unlike Dr. Scholl’s Odor-X, which only absorbs odor, FreshSteps not only controls smell but actively
releases fragrance while you walk, making it a dual-action solution. Compared to Sneaker Balls, which
just sit inside your shoes and don’t work when you're moving, FreshSteps is motion-activated,
meaning the more you walk, the fresher your shoes get. Zedoril foot powder is messy, requires
frequent reapplication, and isn’t practical on the go. FreshSteps is clean, simple, and lasts longer.
Lastly, FreshFeet spray may smell good, but it fades quickly. FreshSteps provides lasting freshness
that doesn’t need to be sprayed again and again.
Definition of One Unit Pair of FreshSteps insoles

Selling Price per Unit ₹400

₹250 (₹20 foam + ₹199 insole base + ₹30


Cost of Supplies for one unit
beads)

Total COGS (D + E) ₹250

Gross Profit per Unit (A - F) ₹150


THANK YOU

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