Jewellery Appraisal Guidelines 2018
Jewellery Appraisal Guidelines 2018
Table of Content
PAGE
3. Appraisal Documentation 6
Copyright 1998, revised 2005, 2007, 2009, 2010 and 2018 by Jewellers Vigilance Canada
(JVC) or the Canadian Jewellers Association (CJA). Printed in Canada. All rights
reserved. These Guidelines, or parts thereof, may not be reproduced in any form without
For printed copies and/or further information about these Guidelines or the CJA’s
Accredited Appraiser Program (AAP) please contact the CJA at 1-800-580-0942 ext. 225
Purpose of Guidelines
The appraiser requires a wide spectrum of knowledge, education, skills, tools and
resources. In some ways the appraiser may be seen as the conscience of the jewellery
industry.
The quality of an appraiser’s work largely depends upon attitude and approach as well as
knowledge, skills, resources and experience. These Guidelines do not attempt to address
this issue.
The quality of an appraisal will depend upon its content. These Guidelines present
Members of the jewellery industry at all trade levels are advised that appraised
values used for the purpose of promoting the sale of jewellery products may raise
issues under the Competition Act administered and enforced by the Competition
Bureau, an independent law enforcement agency of the Government of Canada that
promotes and maintains fair competition in the marketplace. In that regard, the
section “Appraised Values and the Promotion of Jewellery Products” on Page 16 of
these Guidelines contains relevant information on how to avoid contravening the
misleading representations and deceptive marketing practices provisions of the
Competition Act.
It should be noted that under the Competition Act, a party who takes a
representation made by somebody else and transforms it into an advertisement of
his or her own, becomes responsible for the claim.
Note:
For the purposes of this document the term “jewellery” refers to gems, watches and any
DEFINITION OF APPRAISAL
An appraisal should also include a detailed description of the item using recognized
of the value to be used as the basis upon which insurance premiums will be set and
should be the basis of establishing the value and limit of claim settlement at the time of
an insured loss.
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APPRAISAL DOCUMENTATION
A. Confidentiality
The recipient of the insurance appraisal document has been informed that the appraiser’s
files shall be treated as confidential. If the client chooses, the appraiser may be given the
insurance company name and/or contact and may discuss the appraisal content only at the
request of the client. (Where the client is an insurance company, the information belongs
B. Credentials of Appraiser
The appraiser must define his or her professional expertise as a qualified appraiser.
There are two necessary components to perform an appraisal; gemmological training and
association in the area relevant to the appraised item. The most commonly recognized
Graduate gemologist — GG
[Link]
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MasterValuer Program
C. Appraiser’s Warranty
grading system.
The appraised item was inspected and tested utilizing all usual and minimum necessary
equipment of the gem laboratory and/or documentation for the complete and thorough
A gem laboratory is defined as a secured area with a controlled environment for the
examination and testing of gems and jewellery. The minimum necessary equipment is;
liquids, reference library, jewellery cleaning equipment, gem carat weight scale, gold
coloured stone and pearl grading, fibre optic light, short wave and long wave ultraviolet
illuminators, colour comparison tools and equipment for diamond, coloured gemstone
Metals are appropriately marked to indicate (or were tested and found to be of) the
specified purity.
To the best of the appraisers knowledge watches, watch parts and accessories, are
D. Dating of Appraisal
The appraisal must state the date on which the item was examined.
If the item was not examined by the appraiser, details must be provided as to how
E. Name
If the appraiser performs an appraisal directly for the end-user, the name of the
If the appraiser performs an appraisal for the trade, the name of the firm may be
F. Description
18. Please refer to this section for definitions and further terms used in
of a whole item or any component of the item arrived at by the appraiser should
means of analysis should be kept in notes maintained by the appraiser for future
reference. Gem descriptions should conform with the rules laid out in
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G. Signature
H. Currency
The appraisal must specify the currency of the estimated value assigned to the
item(s). If a single appraisal covers a large number of items, the same currency
I. Value
The appraisal must state the expert opinion of value of the item. See Page 13 for
J. Disclosure/Limiting Conditions
Disclosure
laboratory when such treatment is typical for that species and variety.
Please refer to Canadian Guidelines with Respect to the Sale and Marketing of
appraiser to disclose any known and/or any identifiable treatments and any
Limiting Conditions
Any situation or condition that may impede or limit the ability of the appraiser to
equipment, hypothetical appraisals for lost items, updates of appraisals without re-
The following standards should be followed by all appraisers and indeed are appropriate
guidelines for any jewellery appraiser. (The appraiser should explain the limitations of
services after the appraiser is issued, such as court appearances and consulting).
1. Services Provided
2. Responsibilities
D. To prepare and issue reports in such a manner that their validity may be relied
on by any third party to whom the client may submit such a report, whether or
not the third party is known to the appraiser.
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3. Professional Practices
C. Render service only with respect to those articles and in those matters for
which the appraiser is qualified by training and experience, or for which the
appraiser has secured the assistance and advice of a qualified person;
G. Refrain from serving more than one party with respect to the same
controversy or legal action, except with the consent of all parties. This shall
not preclude reporting on the same article successively to more than one
client.
4. Reports
C. When used in a report, terms and abbreviations which have a special meaning
within the jewellery industry, and grading symbols applied to diamonds or
other gems, shall be defined either directly on the report or by reference to a
text made available to the client;
D. All conditions under which a report is issued shall be stated on the report.
These shall include: (1) the basis for valuations on the appraisal; (2) limiting
conditions under which the articles are examined, tested, or graded (such as
gem mountings and mounting designs which preclude precise determination
of gem weights and grades); (3) special limitations of equipment, lighting,
available time and/or location of articles being examined;
F. Physical arrangements of the report form and preparation of the report itself
shall be designed to prevent fraudulent alteration and/or deceptive use of the
report. All reports shall be addressed to a specific person, group or firm, shall
be dated, and shall be signed by the appraiser who issues the report or by an
authorized representative who is empowered to confirm the obligations of the
appraiser, with the signature to appear in conjunction with the legibly printed
or typed name;
G. Records of services rendered and copies of reports issued to the client shall be
maintained.
5. Other
VALUE
Value is the monetary worth that an informed and willing buyer and seller would accept
for the sale of an item taking into consideration the given market conditions.
REPLACEMENT VALUE
(i) Replacement Value New – the necessary cost to replace an item with a
new one of like kind, quality and utility.
The dollar value that a willing buyer would pay and a willing seller would accept in an
open and unrestricted market, time not being of the essence and where the parties are
acting independently of each other (arms length transaction).
In Quebec jurisdiction the term “market value” is often used for “fair market value”.
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LIQUIDATION MARKET
Liquidation value represents the most probable price at which an item will change hands
if sold with a very important time constraint, without regard to the most appropriate
market.
OTHER VALUE
There are circumstances that require other levels of value and this must be clearly defined
in the appraisal document.
ARRIVING AT VALUES
(i) Cost Approach – The perceived direct costs of producing the articles (stones,
metal, labour, hidden taxes, etc.) are totalled and a markup is applied to the
cost.
(ii) Market Data Approach – The systematic research in the market place to find
pricing for comparable items.
In arriving at values, the appraiser must use a good range of price sources and the
• Auction Catalogues;
• Internet.
• The Guide;
• Rappaport;
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BRANDS
When the item being appraised is a “branded” or a unique designer/goldsmith item and
trademarked and/or a known registered design, the exact cost of replacing the item from
the designer or company should be obtained. The appraiser should contact the designer,
jeweller, or manufacturer to determine the selling price, as that is the only location to
replace the item. If the exact item is no longer produced, or not available
for other reasons, then the appraisal should provide a statement of price for
replacing the item with the nearest equivalent item currently available from the same
manufacturer, designer, or retailer. If the exact brand name item is no longer produced or
not available for other reasons and a current auction price is not available, then
the appraisal should provide a statement of price for replacing the item with the nearest
equivalent item of like kind and quality produced by a designer, jeweller, or workshop of
-
MARKETS
The purpose and function of an appraisal determines the most appropriate market in
which the appraiser will research the value. The most common markets are:
• Retail market;
• Auction market;
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• Liquidation market;
• Wholesale market;
• Internet;
• Television shopping networks.
Appraised values used for the purpose of promoting the sale of jewellery products may
raise issues under the misleading representations and deceptive marketing practices
provisions of the Competition Act administered and enforced by the Competition Bureau,
an independent law enforcement agency of the Government of Canada that promotes and
maintains fair competition in the marketplace.
The Competition Act also specifically prohibits false or misleading ordinary selling price
representations. These prohibitions are aimed at protecting consumers from being misled
by reference to "inflated" regular prices when products are promoted at sale prices.
False or misleading representations and deceptive marketing practices can have serious
economic consequences, especially when directed toward large audiences or when they
take place over a long period of time. They can affect both business competitors who are
engaging in honest promotional efforts, and consumers.
Here is how jewellery appraised values could raise issues under the Competition Act
(Footnote 2)
For many consumers, the term "appraised value" represents the estimated market value of
a property on a given date, given by a qualified person. When the property is a jewellery
item, the "appraised value" represents the approximate price charged by jewellery
retailers in a given market at a given point in time. When "appraised values" are used by
jewellers in comparative price advertising situations, for example "Diamond Rings -
Appraised value $850, A deal at only $550", and these "appraised values" do not
represent genuine market prices, an issue may be raised under the ordinary selling price
provisions of the Competition Act. This type of representations could mislead consumers
to believe that they are receiving a percentage off the market price of the item.
From a more technical point of view, the "appraised value" of an item should not be used
in comparative advertising unless, in a relevant geographic market, the jewellery product
has been offered for sale in good faith at the "appraised value" for a substantial period of
time (more than 50% of the time in the last 6 months), OR a substantial volume of the
product (more than 50%) has been sold at the "appraised value" within a reasonable
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Issues under the Competition Act may also arise in non-comparative price advertising
situations. For example, if a jeweller were to advertise jewellery products displaying
grossly inflated "appraised values", an issue could be raised if these values are not
validated in the relevant geographic market.
Jewellers often believe that they do not attract liability under the Competition Act when
"appraised values" quoted in their advertising material are prepared by independent third
parties such as jewellery appraisers. It should be noted that under the Competition
Act, a party who takes a representation made by somebody else and transforms it
into an advertisement of his or her own, becomes responsible for the claim. A
situation might arise where both an appraiser and a jeweller could be subject to an
investigation. For example, if an appraiser were to misrepresent the value of a jewellery
product to a jeweller, and the jeweller were then to reproduce the "appraised value" in a
newspaper advertisement, both parties might be liable, although the particulars of each
contravention would differ slightly. The appraiser would be liable for his or her
representation to the jeweller, and the retailer would be liable for the representation in the
advertisement.
Under the criminal regime, certain practices are brought before the criminal courts,
requiring proof of each element of the offence beyond a reasonable doubt. On summary
conviction, the person is liable to a fine of up to $200,000 and/or imprisonment for up to
one year. If convicted on indictment, the person is liable to a fine at the discretion of the
court and/or imprisonment for up to five years.
Under the civil regime, certain practices may be brought before the Competition
Tribunal, the Federal Court or the superior court of a province and require that each
element of the conduct be proven on a balance of probabilities. The court may order a
person to cease the activity, publish a notice and/or pay an administrative monetary
penalty. On first occurrence, individuals are liable to penalties of up to $50,000 and
corporations are liable to penalties of up to $100,000. These amounts may double for
second and subsequent occurrences.
Written opinions
The Competition Bureau facilitates compliance with the law by providing various types
of written opinions subject to fees. Company officials, lawyers and others are encouraged
to request an opinion on whether the implementation of a proposed business plan or
practice would raise an issue under the Competition Act. These written opinions are
binding on the Commissioner of Competition when all the material facts have been
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submitted by or on behalf of an applicant for an opinion and when they are accurate. A
specific written opinion will be based on information provided by the requestor and will
take into account previous case law, prior opinions and the stated policies of the Bureau.
Anyone wishing to obtain additional information about the Competition Act, the Precious
Metals Marking Act, the Consumer Packaging Labelling Act and the Textile Labelling
Act should contact the Competition Bureau’s Information Centre at:
Telephone
Toll free: 1-800-348-5358
National Capital Region: (819) 997-4282
TDD (for hearing impaired): 1-800-642-3844
Address
Information Centre
Competition Bureau Canada
50 Victoria Street
Gatineau, Quebec
K1A 0C9
Web site
[Link]
E-mail
compbureau@[Link]
(2) Specifically section 52, paragraph 74.01(1)(a) and subsection 74.01(2) of the
Competition Act.
1. Visual Examination
styles;
• Pendants.
d) Age or Antiquity
e) Mounting:
• type of setting;
• karatage;
• colour;
• metal type;
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• type of manufacture;
• dimensions.
• identification;
• shape;
• cutting style;
• clarity grade;
secondary stones);
• cut grade.
Jade, include:
• texture or patterning;
• transparency;
• polish.
Opal, include:
• potch percentage;
• intensity;
• pattern;
• background colour;
Pearl, include:
• cultured or natural;
• shape;
• lustre;
• nacre thickness;
• blemish;
• number of pearls;
Treatment or Enhancement
laboratory when such treatment is typical for that species and variety. Any
detectable process other than cutting and polishing that alters the colour,
• description;
• manufacturer;
• style;
• serial number;
number);
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• crystal description.
h) Gross weight.
NOTE: The appraisal should include any other relevant information ie: condition of
item.
2. Photographs
A photograph or digital image of the item should accompany the appraisal but
should not be depended upon to take the place of a detailed description. The
APPENDIX I
JEWELLERY DESCRIPTIONS
A. MAJOR STONES
focal stone in an item of jewellery in either component value or design. A “major stone”
1. Identification:
The nature of the gem and whether it is treated (if identifiable, including the
decimal place:
• For triangular stones: Base (corner to corner), altitude (side to corner) and
depth;
Weights of gems are to be stated, in metric carats, to two decimal points, and are
Bulge factor used in estimating the weight of a coloured stone may be provided in
The shape of the stone must be given: e.g. round, square, oval;
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The style of cut of a stone must be given: e.g. faceted or cabochon, brilliant or
step;
In describing the cut of stone, the shape is to be used to qualify the style of cut;
e.g. round brilliant cut, oval mixed cut, square step cut.
5. Cut
“Make”, “cut”, or “cutting grade” of any major stone will be specified, and the
quality of the make of the stone must be stated in terms that are accessible to the
in the value of a stone and if possible should be stated. Girdle thickness and
6. Clarity
All major stones must bear a clarity grade that uses terminology used in an
7. Colour
• Hue, e.g. blue, red, green, orange. Modifying hue should be included,
described;
9. Any damage will be described by type and location: e.g. chipped culet, nicked girdle,
10. In stones in which transparency is of particular note or is unusual for the material, the
transparency is to be described.
11. In phenomenal stones the phenomenon is to be described, but not limited to the
following:
matching;
colour is seen);
straightness of rays;
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B. SECONDARY STONES
Stones that are not the focal visual or value component of the item can be grouped
together by type, approximate size, qualities (shape, colour, clarity), with total
described for major stones but can be given individually or as a average for
• Other – eg: but not limited to below 9K gold, gold-filled, vermeil, gold
• Karat Stamps - if the karat stamp is not marked then the item should be
tested to determine what the metal is and what karat, if gold, it is. An
should be stated on the appraisal whether the metal was tested or not
in the appraisal.
The Precious Metals Marking Act (PMMA), administered and enforced by the
Competition Bureau, prescribes uniform methods of marking precious metals articles
made in whole or in part of gold, silver, platinum or palladium and prohibits markings
that do not truly and correctly indicate the quality of the precious metal content.
Acceptable quality marks and minimum quantity of precious metal for articles other than
plated articles are described in section 6 of the Precious Metals Marking Regulations
(PMMR) and are summarized in the following table.
Section 7 of the PMMR describes acceptable quality marks and the specifications for
plated articles while sections 8 to12 describe acceptable quality marks and specifications
for watch cases, bracelet watch cases, plated flatware and plated hollow ware.
In accordance with section 2 of the PMMA, a “mark” includes any mark, sign, device,
imprint, stamp, brand, label, ticket, letter, word or figure.
D. PROCESS OF MANUFACTURING
If known, the manufacturing method of an item of jewellery should be mentioned.
• Handmade;
• Cast;
• Die struck;
• Hand assembled;
• Machine made.
• 3-D Printed.
production piece nor should a custom design be assumed to have been cast. The
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E. OTHER DESCRIPTIONS
style ring, round, hollow, dome shaped earrings, bow-tie style brooch”) or
other general terms such as ribbon, wave, step, shield, butterfly, concave,
and terms may include split, flat tapered, half round, knife edge, double
• Sizes
also be reported.
• Chain
The style, arrangement, and colour (if different from other parts of the
include: 4 prong (claw), 6 prong (claw), buttercup, split prong (claw), fish
tail, bezel, pave, tube illusion, channel, half bezel, Gypsy illusion, bead
set, Roman, invisible, basket multi-claw, fancy filigree claw set, scroll
• Decorative Details
the item. Example motifs may include foliate, leaf, scroll, floral,
scalloped, animal.
• Necklaces, Neck chains and Bracelets - These should be described using trade
name. Measurements should also be recorded for length, width and thickness.
• Clasps, Closures and Bales - Some examples of clasp and closure should
include: box clasps (hidden), fish hook (filigree), spring rings, barrel clasps,
lobster clasps, sister hooks, hidden bead clasps, screw clasp, safety chains,
• Earrings – Some examples of findings: omega clips, French backs, post and
butterfly, threaded stud, shepherds hook, screw backs and clip backs.
• Brooches – Some examples of closures include: hinged bar catch, hook catch,
safety pin catch, roll-over pinstem catch, side-swing pinstem catch, sliding
• Pendants – Some examples of bale findings: V-bale, split bale, straight bale,
tapered, ribbed.
these findings are: jump rings, rivets, bar links, pins and posts.
F. GROSS WEIGHT
The gross weight of each item, the total gross weight of each pair or set or the
average gross weight of each like item in a set should be accurately reported in
grams to two decimal places, If represented, the gold or precious metal weight
APPENDIX II
The insurance appraisal for a jewellery item should include the following:
Appraiser Information
Credentials;
Appraiser’s warranty;
Date of appraisal;
Descriptions:
Name and address of person or firm for whom the appraisal was prepared (if applicable);
Type of item;
Quantity of pieces;
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Photograph(s);
Currency used;