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Ten Types of Innovation Framework

The Ten Types of Innovation Framework, developed by Doblin (now part of Deloitte), categorizes innovation into three broad areas: Finance, Process, Offering, and Delivery, helping organizations identify growth opportunities and create value. The framework outlines a four-step process for gathering industry information, organizing innovations, creating visual diagrams, and finding insights. This systematic approach enables companies to explore innovation beyond just products and enhance their competitive advantage.

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303 views7 pages

Ten Types of Innovation Framework

The Ten Types of Innovation Framework, developed by Doblin (now part of Deloitte), categorizes innovation into three broad areas: Finance, Process, Offering, and Delivery, helping organizations identify growth opportunities and create value. The framework outlines a four-step process for gathering industry information, organizing innovations, creating visual diagrams, and finding insights. This systematic approach enables companies to explore innovation beyond just products and enhance their competitive advantage.

Uploaded by

venkatblr82
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Ten Types of Innovation

Framework
A comprehensive tool developed by Doblin
(now part of Deloitte) designed to help
organizations systematically approach
innovation beyond just products. This
framework groups innovation into three broad
categories and breaks these down into ten
distinct types, enabling companies to identify
new growth opportunities, achieve
differentiation, and create lasting value.
Framework Overview
innovations happen in one of four key areas.

Finance Process
Focuses on business model and networking innovations, Involves core processes and enabling processes4new ways
exploring new ways to make money and connect. for developing offerings and improving operations.

Offering Delivery
Centers on product performance, product systems, and Covers channel, brand, and customer experience
service innovations, enhancing what is offered. innovations, focusing on how offerings reach customers.
Step 1: Gather Industry Information
Library and Database
Research

Review Published Reports

Contact Industry Experts


Step 2: Search and Organize Innovations

Finance Questions Offering Questions


How do successful organizations generate revenue What product performance innovations offer
through business model innovations? distinctiveness?
How are they effectively networking with How do companies link offerings as product
partners? systems?
What service innovations assist prospects and
Process Questions customers?
What are successful core processes for
competitive advantage? Delivery Questions
How do companies innovate in enabling What are innovations in managing distribution
processes? channels?
What are notable brand innovations?
What are the most distinctive customer
experiences?
Step 3: Create Visual Diagram

Compile Findings
1

Ensure Coverage
2

Create Diagram
3
Step 4: Find Insights and Opportunities

1 2 3

Review Document Share and


Innovation Types Insights Discuss
5. Framework Visualization
The Ten Types of Innovation Framework gives
a clear way to find and sort innovations in any
industry. This visual guide helps companies
look for new chances, not just in products.

By following these four steps, businesses can


better understand innovation in their industry
and find new ways to grow and stand out.

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