WHAT TO BUILD

There are so many business ideas out there, making it hard to choose the right
one.
Many people end up trying the same popular business ideas like graphic design,
copywriting, drop shipping, or starting a social media marketing agency because
influencers promote them.
These ideas often sound easier than they are. In Reality, Outsourcing, finding
clients, and standing out in a crowded market is tough.
Many influencers show off rented luxury items and fake success stories to sell
their courses.
Focus on creating a genuine business that provides real value to real people.
Build a business with integrity, avoid scams, and always deliver on your
promises.
Why Marketing?
Marketing services are in high demand. You can work from anywhere, set your
own hours, and it doesn't cost much to start.
Benefits of Marketing Services:
It's scalable, doesn’t require expensive equipment or a large team, and can pay
well.
Learn as You Go:
Even if you don’t know much about marketing, you can learn how to offer these
services effectively.
Win-Win Situation:
By helping businesses reach more customers and improve their sales, both you
and your clients will benefit.
Finding Clients:
This course will cover how to identify and reach out to the right customers for
your marketing services.

WHO ARE WE GONNA SELL

The One-Eyed Man Principle: Being an expert isn't about being the best; it's
about knowing more than your audience. You don't need to be an absolute
expert; you just need to be better than the people you're teaching or helping.
Target Audience: Choose a target audience where your relative knowledge can
shine. For example, you don’t need to be a top mathematician to teach math to a
seven-year-old.
Local Business Focus: Local business owners are often too busy running their
businesses to focus on growth and marketing. They benefit greatly from external
help with marketing, which creates opportunities for you.
Skills and Expertise: Even with basic knowledge and some initial skills, you
can provide value to local businesses. The key is to be better at marketing than
the business owners you're helping.
Selling Marketing Services: You're going to learn and sell marketing services
tailored for local businesses. This involves using social media and other
marketing strategies to help them grow.
Market Saturation and Competition: Avoid highly saturated markets like
fitness influencers. Local businesses have less competition and are easier to
approach and help.
Value Proposition: Your marketing expertise can significantly impact the local
business's bottom line. They are willing to pay for your services because they
lack the time and knowledge to do it themselves.
Approach: Learn the necessary marketing skills. Approach local business
owners who need help with marketing and growth. Offer services that leverage
your knowledge to make a tangible difference in their business.
Plan: Focus on selling marketing services to local businesses as a starting point.
Learn the steps and strategies to effectively market and grow these businesses.
By focusing on these areas, you'll be able to provide valuable services to local
businesses and create a win-win scenario.
HOW DOES IT WORK
Focus on offering a service that genuinely benefits customers.
Make promises and exceed them.
Avoid selling low-quality products.
Satisfied clients make business easier and more enjoyable, while unhappy clients
make it harder.
Avoid high-pressure sales, sleazy manipulation, and dishonesty. Aim for mutually
beneficial deals.
Selling should be logical and beneficial for both parties, not aggressive.
Approach prospects, determine their interest, qualify them, ask questions, and
see if there’s a good match.
Suggest solutions from the client’s perspective, explain your process, pricing,
and ask if they want to proceed.
Focus on refining your sales skills and approach to align with ethical and effective
practices.
OVERCOMING OBSTACLES AND EXCUSES
Many people come up with reasons why things won’t work.
Encountering problems reveals true character.
Winners solve problems, losers find excuses.
Success is about solving problems, not luck or chance.
Rich people get richer because they solve problems effectively.

Focus on finding solutions.

Your income is tied to your ability to solve problems. Businesses and services
exist to solve problems for others.
People often blame external factors like their country, age, or circumstances.
These are just excuses.
The key skill is to be creative in finding multiple solutions.
Use your brain to ram through obstacles. Don’t give up at the first sign of
trouble.
Before seeking help, attempt to solve problems on your own.
Theres helps available from Professor Arno, VPs, and Executives, but try to solve
issues independently first to build a foundation.
Theres always a solution if you put in the effort.
OVERCOME LAZINESS
Before diving into the details of your business, make sure you've got all the
fundamental stuff covered.
Don't be that person who doesn't even bother to spell-check simple words.
Put in the effort, because little mistakes can make a big difference.
Strive for high quality in everything you do.
If you miss basic things, you're not setting yourself up for success.
Use proven templates and methods.
While you might need to tweak things to fit your situation, a lot of the work can
be based on what already works.
This isn't just a casual endeavour.
You're here to succeed, so treat this seriously and put in the necessary work.
Expect constructive criticism and be ready to redo things if necessary. It's all part
of the learning process.
Utilize the support from instructors and fellow students.
They’re there to help, but make sure you put in the initial effort before seeking
assistance.
Always aim to exceed expectations.
It’s a key to success in business and in this course.
There will be homework and exercises.
Do them diligently as they are crucial for laying a solid foundation.
Get excited about the process.
You're doing something significant and profitable, so give it your best shot.
MONEY POINTS
You can start a business with no money by using free tools and resources.
Many successful businesses began with very little capital.
Money simplifies and speeds up the process. It acts as a lubricant, making
operations smoother and quicker.
If you don't have money, you'll need to put in extra effort, time, and creativity.
The advice to focus on "money in" is about prioritizing earning overspending.
It doesn't mean you can't spend anything at all; just be mindful and strategic
about it.
Unlike the high investment strategies often taught in business school, you don't
need a large upfront investment.
Small, thoughtful investments like registering a domain or using basic tools are
fine.
Real businesses, like the one mentioned, started with minimal investment and
grew over time.
Prioritize essential items over luxuries.
REGISTERING A BUSINESS
You do NOT need to set up an official business right away.
Don't let the lack of official registration stop you from starting.
Clients care more about what you can do for them, not if you have an official
business.
No SWAT team will raid you for taking money without a business.
Selling items or services casually is not illegal in most places. Lawyers,
accountants, and bureaucrats may exaggerate the necessity and difficulty of
setting up a business.
They often overstate the regulations to keep their services in demand.
There isn’t a special task force to hunt down small-time, informal entrepreneurs.
Stay relaxed about minor earnings and informal transactions.
Having an official business can make some processes smoother but isn’t
essential at the start.
Many entrepreneurs start without official registration and do fine.
If setting up a business is an option and you feel ready, go for it. If not, you can
still proceed without it and adjust as you grow.
HOW LONG TO GET MONEY
Set realistic expectations about the time it takes to build a profitable business.
Typically, it takes a year to set up a business and 2-3 years to become profitable.
5-10 years of experience in a sector before starting a successful business.
Money In: BIAB will shorten this timeline by avoiding common mistakes and
focusing on what works.
Real Time Example: Arno is guiding us step by step, walking us through the
process live, without shortcuts, to demonstrate the steps.
Timeline: Expect to close a client and see profit within 2-6 weeks of work.
Profit Focus: Emphasis on starting with a low budget to maximize profit early.
Realistic Goals: Understand that building a profitable business takes time,
potentially several months.
Proven Method: Building a business is the most predictable and proven way to
get rich.
Commitment: This requires serious commitment and patience, as quick riches
are unrealistic.
Support and Guidance: Follow the steps, stay professional, and leverage the
support provided for best results.
MONEY MILESTONE
It's good to have a goal for how much you want to earn monthly or yearly.
Focus on achievable milestones rather than lofty, unrealistic targets like
becoming a billionaire in a few years.
Break down your ultimate goal into smaller, manageable milestones.
Just like climbing a mountain, you need to reach base camps before the summit.
Identify a financial goal that makes a significant difference for you, whether it's
$100, $1,000, or $100,000 a year.
Starting with small, achievable goals builds confidence and proof that the
business model works.
Starting locally is beneficial.
Don't overlook the value of gaining experience and building a reputation in your
local market.
Expanding to wealthier markets sounds tempting but is often unrealistic without
substantial experience and a solid portfolio.
Focus on building experience, making small-scale mistakes, and learning from
them.
Gain credibility and skills before aiming for high-profile clients or large markets.
Success takes time and effort. The notion of quick, overnight success is
misleading.
Fill your days with productive activities that contribute to your long-term goals.
Homework:
Determine your first financial milestone – 1000$/Month
Ultimate Milestone – Billionaire – 1 billion Net Worth
Explain why this goal is important and how it will impact your progress?
The goal is important because it will get rid of my early financial problems and
help it further steps and build confidence to tackle upcoming challenges and
motivate to strive to higher goals
Selecting name for Business
Think of your business as a fragile baby. It's delicate at the start and needs
careful nurturing. The first step is a name. It's the foundation for the next steps.
Don't Overthink. Companies waste time and money on names, that's bullshit.
The name won't get you clients. Your business name shouldn't be cringe or
embarrassing.
Keep it simple and straightforward. Examples: Arno used his initials + what he
did (e.g., Arno Wangen Real Estate). For BIAB, he chose "Prof. Results" to reflect
his work.
Acronyms work fine. Use your initials and add words like "Results" or
"Marketing." Avoid names that sound like a fantasy novel or are too grandiose,
especially if it's just you are starting out.
Homework: Come up with a name for your business. If you're unsure on the
name or just want some feedback, then send what you’ve come up with into the
biab-chat channel and somebody will help you out. Once you have a non-cringe
name, move on to the next step. Don't get stuck here. Keep it simple.
LOGO FOR BUSINESS
Spending too much time on logos and styling at the start is a bad sign.
Successful people don't get bogged down in these details early on. Big Company
Example: DSM, a billion-dollar company, spent a year and a million dollars on a
logo redesign. It barely changed, proving that obsessing over logos is often a
waste of time and money.
Logos Don't Matter Much. No one really cares about your logo unless it's terrible.
It's like pants in a job interview - necessary but not the focus.
Canva.com is a free, easy tool to create a decent logo quickly. No need to stress
over it or spend a lot of money. Keep It Simple. Your logo should be professional
and passable. It doesn't need to be special or elaborate. Just get something that
looks nice and move on.
If you need an icon, don't overthink it! If stuck, just use your initials. After
creating your logo, use vectorizer Ai to upscale the quality. This step ensures it
looks good in different sizes.
Homework: Make sure to get your logo done quickly so you can move on to
more important aspects of your business. Once you have your logo ready, send it
into the biab-chat channel for feedback from peers. Keep it simple, don’t let this
step hold you back. It’s just a logo.
FACEBOOK SET UP
You might need a personal Facebook account to create a business page.Google
how to make a Facebook business page and follow the steps.
Focus on getting it set up, don't worry about perfect details now.Select marketing
or a similar category in the account creation settings.
You can change it later if needed.Ensure all elements are uniform and
professional looking by the end.
Homework: Create your Facebook business page and share the link to the page
in the biab-chat channel for feedback.

GET A DOMAIN FOR YOUR WEBSITE

Establish LinkedIn Profile

Building a website
Brief idea on website building
Platform Choice:
Use platforms like Wix, WordPress with Elementor, or Squarespace, which provide
templates and are user-friendly. The cost is generally low and worth the
investment for ease of use.
Website Structure:
The website should be structured to answer, "What do we do?" and "Why should
they care?" followed by the problem-agitate-solve (PAS) formula.
Simplified Setup:
Keep the initial setup simple and expand with additional features like
autoresponders, chat functions, and lead magnets over time.
Copy Over Design:
Prioritize solid copywriting over design. Effective messaging is key to engaging
visitors.
Realistic Expectations:
Building a website takes time, especially if you're new to it.
Using templates can help streamline the process and ensure a professional look.
Website Goal:
The primary goal of the website is to get people to contact you.
It doesn't need to be fancy; it just needs to be effective in driving engagement.
This approach ensures that your website development is focused, effective, and
sets a solid foundation for future enhancements.
How to Structure a Simple Website:
A good website structure answers two key questions: "What do we do?" and
"Why should they care?"
Follow this with the problem, agitate, solve (PAS) formula.
Example: Arno suggests using the PAS formula for structuring pitches and
stories: Setup, Conflict, Resolution. It's a universal approach that keeps things
simple and effective.
Website Building Basics:
Start Simple: Focus on the basics first. Avoid overcomplicating the initial setup.

Foundation First: Get the core structure right before adding extras like
autoresponders, chat functions, lead magnets, etc.
Use Templates: Leverage website templates to make the process easier and
faster. Platforms like Wix, WordPress with Elementor, or Squarespace offer
various templates.
Design Tips:
Expect a Learning Curve: Designing a website takes time and practice. Don't get
discouraged by initial challenges.
Passable Standard: Aim for a design that's acceptable and functional. It doesn’t
have to be perfect initially.
Iterate and Improve: As you get more comfortable, you can refine and enhance
your site.
Key Considerations for Clients:
Evaluate Marketing Efforts: Use the PAS formula to diagnose issues in marketing
efforts. It's a reliable method to identify and solve problems.
Quality Over Speed: Rushing the design process often results in subpar
outcomes. Invest the necessary time to ensure a decent quality.
HEADLINE
Prioritize Copy over Design:
While designing a website, the primary focus should be on solid copywriting, as it
drives the message home.
Design is secondary and should serve the copy.
Common Pitfalls:
Many websites prioritize design over effective messaging, leading to beautiful
but ineffective sites.
Effective Headlines:
The headline should quickly convey what the website offers and what benefits it
brings to the visitor. Avoid self-promotion and focus on the client's needs.
Website Goals:
The primary goal of a website is to get visitors to engage and reach out.
Engaging Headlines:
An effective headline example is "More growth, more turnover, more clients
guaranteed."
Subhead line Example:
"You do what you do best, and we handle the marketing. Together, we'll take
your business to the next level."
Importance of Guarantees:
Offering a guarantee can differentiate you from competitors and build trust with
potential clients.
Understanding the Audience:
Recognize that business owners are busy and did not become entrepreneurs to
be marketing experts.
Tailor the message to address their needs and pain points.
This approach ensures that the website effectively communicates its value
proposition, engages visitors, and encourages them to act.
CONTACT
Website Goal:
The primary goal of a website is to get visitors to reach out and express interest.
Audience Engagement:
Address your target audience and ensure they are incentivized to contact you.
Lead Magnet:
In the future, add features like a lead magnet and autoresponder to collect email
addresses and follow up.
Simplicity:
Keep the initial contact process simple use a form with basic fields like name,
email, phone number, and a question or problem description.
Gather Information:
Encourage visitors to provide information about their needs to make follow-up
easier and more effective.
Qualifying Leads:
Gather initial information to qualify leads, making the sales process smoother
later.
Call to Action (CTA):
Use a clear and accessible CTA, such as a button or form, prominently on the
website.
User Experience:
Make it easy for visitors to contact you without having to navigate through
excessive content. This approach ensures that your website effectively converts
visitors into leads by making the contact process straightforward and engaging.
How to Effectively Communicate and Sell
Summary: To effectively communicate and sell, you need to understand your
audience's problems and position yourself as the solution.

Use the "problem-agitate-solve" formula to create compelling messages.

Example: Arno discussed a scenario with a local business owner, like a plumber,
who is too busy to handle marketing despite knowing its importance.
He used this to illustrate the need for tailored marketing solutions.
Steps for Effective Communication:
Problem Identification: Understand your audience's struggles. Walk in their shoes
to see life from their perspective. Example: A local business owner who didn't
start their business to become a marketing expert but now faces the challenge of
scaling their operations.
Problem Agitation: Emphasize the difficulties and frustrations your audience
faces. Example: The busy plumber knows more clients will come if he markets his
business but lacks the time and expertise to do so.
Solution Offering: Clearly present how you can solve their problem and make
their lives easier. Example: Arno's service can take over the marketing efforts,
allowing the business owner to focus on other aspects of their business.
Next Steps: Apply the problem-agitate-solve formula to your social profiles and
marketing materials to connect with your audience more effectively.
Continuously refine your understanding of your audience's needs to improve
your communication strategy.
Agitation Concept: Agitating a problem means making the audience fully
aware of its severity, like a doctor pressing on a wound to highlight the pain.
Creating Urgency: To get people to act, you need to create a sense of urgency
by emphasizing the importance and impact of the problem. Options for
Marketing: DIY Marketing: Doing all the marketing yourself can be
overwhelming and time consuming, detracting from your primary business
responsibilities. Hiring Staff: Putting someone on payroll for marketing involves
risks like hiring the wrong person, which can be costly and time consuming.
Hiring an Agency: While hiring a marketing agency can work, smaller
businesses often end up with less attention and lower priority, handled by less
experienced staff. Unique Solution: After eliminating fewer effective options,
focus on presenting your unique solution that addresses the problem effectively.
This approach ensures you convey the importance of addressing the problem
and guide the audience toward your proposed solution.
Focus on presenting a unique solution that competitors can't easily copy or
mimic. Highlight what sets your business apart, like being a local business with
easy accessibility. Emphasize your business lens. It's not about looking pretty or
winning awards but about getting results and making sales. Be selective with
your clients to ensure quality service and personal attention. Stay updated with
the latest trends and successful campaigns in your field to minimize guesswork.
Offer a guarantee to share the risk with your clients, showing you're motivated to
deliver excellent results. Avoid generic claims like "great service" or "long
experience" that any competitor can make. Focus on actual value added for
clients to ensure money flows to you. Convey these points clearly on your
website and in sales presentations. This approach makes your business more
attractive to potential clients.

Look at my website here: https://www.profresults.com

Key principles for great website:
- Copy is King. Always prioritize copy over design.
- Aim for a website that's good enough to serve its purpose. It doesn't need to
win awards but should be clear and functional.
- Keep the design clean and simple. Avoid overly flashy elements that detract
from readability and usability.
- Start with a strong headline and a clear call to action (CTA) to grab attention
and encourage contact.
- Use the "problem, agitate, solve" formula. Identify the client's issue, highlight
the pain points, and present your solution.
- Make sure that there is easy way for prospects to get in touch with you. Use
contact forms.
Actionable steps:
1. Build your website.
2. Post it for feedback to biab-chat
3. Use the feedback to make necessary adjustments and improve your website.
COPY GOOD WEBSITES FROM OTHERS

NICHE SELECTION
Basics First!
Before diving into niche selection, understand the basics to avoid confusion.
Definition of a Niche: - It's a specialized segment of the market for a particular
kind of product or service. It's about who you sell to, not just what you sell.
Don’t stress about picking the perfect niche initially.
Test multiple niches to find what works best.
It's important to niche down. Selling to everyone is ineffective.
Specializing helps you stand out and avoid being ground down on price.
Example - Water Sellers: Selling generic water competes with everyone and
leads to price competition.
Selling water to cleanse palates for wine or whiskey tasters is a niche that can
justify higher prices and better margins.
Niching down can drastically increase profit margins and allow higher pricing.

Copywriting Example: Generic copywriting services compete with the entire

world and result in low prices. Specializing in ad copy for local cosmetic surgeons
makes you valuable and reduces competition. Platforms like Upwork and Fiverr
often grind sellers down on price.
Niching helps avoid this problem. Remember, picking and focusing on a niche
helps you stand out, charge more, and face less competition.
A good niche solves a specific problem for a targeted audience. Example: Arno
shared a real estate story as an example of the importance of choosing the right
niche. Initially, he chose a geographic location without criteria. Learned the
importance of choosing location where a bunch of homes are selling. Criteria
for Choosing a Niche: Problem Recognition: Does the niche have a problem
they want solved? A good niche recognizes and wants to solve a problem, like
business owners wanting more clients. Reachability: Can you reach these
people easily? Ideal niches have reachable audiences, like local businesses that
want to be found. Example: Selling time management to a busy executive is
more effective than to someone who doesn't value time. Some niches, like real
estate, are harder to reach and require more advanced strategies. Remember, a
good niche is about solving a recognized problem and being able to reach your
target audience easily. Next Steps: More criteria for choosing a niche will be
discussed in the next video.
Ensure your niche is reachable. Check for competition to confirm demand and
validate the market.
Demand & Competition:
Presence of competition is a good sign; it means there's money to be made. Lack
of competition could indicate no market demand.
Payment Capability:
Choose a niche where people can and will pay for your services. Avoid niches
that can't afford your services.
Testing Multiple Niches:
Always test multiple niches to find the best fit. Don't rely on just one niche;
diversify to discover what works.
Homework:
Identify 2-3 niches that check off with the niche selection criteria
Selection criteria:
1). Do they have a problem that needs solving?
2). Can you help them solve this problem?
3). Can you reach them?
4). Can they pay you?

Strong Opposition to Drop Servicing: Misleading Concept: Drop servicing,

like socialism, sounds good in theory but fails in practice. Quality Issues:
Outsourcing work to cheap labour often leads to poor quality, resulting in
dissatisfied clients. Need for Hands-On Experience: Get Your Hands Dirty:
Its essential to do the actual work yourself so that you understand what you’re
doing and improve your skills. Accountability: When you outsource, you still
bear full responsibility for the final deliverable. Without having much say in the
finished product. Financial Realities: Marginal Returns: Even if you manage to
get good, outsourced work, splitting profits significantly reduces your margins.
Recurrence Concerns: Clients will eventually realize you’re not doing the work;
this undermines the sustainability of your business. Building a Real Business:
Learn the Skills: Focus on building your own skills rather than relying on
quickly outsourcing everything. Effort Required: Real success requires effort
and dedication. Theres no shortcut to becoming proficient and reliable. Action
Steps: Abandon the Idea of Drop Servicing: Understand that its not a
sustainable or responsible business model. Embrace the need to learn and
execute tasks personally at first. Focus on Skill Development: Invest time in
mastering the services you plan to offer. Commit to doing the work yourself to
ensure high-quality deliverables and build a reputable brand. Adopt a Hard-
Working Mindset: Accept that success requires consistent hard work and
improvement. No shortcuts. Let go of the illusion of easy, passive money and
understand that meaningful success involves effort. Key Takeaways: Quality
Over Quick Fixes: Focus on delivering quality work by developing your own
skills. Responsibility and Ownership: Take full ownership of your projects to
ensure client satisfaction. Realistic Approach: Understand that real,
sustainable success in business requires getting your hands dirty and putting in
the effort. Ready to roll up your sleeves and dive into the real work of building a
successful business? Let’s get started!
1. Commit to Improvement: - Acknowledge that real progress in skills takes
time and effort. - Be prepared to invest this effort consistently. 2. Complete
Courses: - Go through the "Marketing Mastery" course thoroughly. This course is
designed to give you essential marketing knowledge and skills. - Pay close
attention, don’t skip through, and apply what you learn. No Netflix Ing your way
through the courses, I will find out, I will smell it, and I WILL take away your roles.
3. Daily Practice: - Engage with the marketing-sales-challenges chat.
- Analyse daily examples. - Consider how you would improve the strategies. -
Learn from feedback provided on previous examples. - This consistent practice
will help you improve incrementally over time.
Key Takeaways: - Patience and Practice Are Key: Developing your marketing
skills takes time and dedication. - Quality is Critical: Strive to deliver high-quality
work to build a good reputation. Quality vs quantity. - Consistent Improvement:
Engage in daily practice to continuously enhance your marketing abilities. Ready
to hone those marketing skills and make real progress? Let's get to it!
Free Work vs. Paid Work: Personal Preference: Generally, selling free work
is as hard as selling paid work. No Free Trials: Avoid offering free trials; prefer
charging for services, even if it's a smaller amount initially. Challenges of
Selling Free Work: Trust Issues: Clients need to trust you, and free work
doesn’t eliminate scepticism. Time Investment: Free work still costs clients
time, which is very valuable. Risk Factor: Clients consider the risk of working
with someone new, even if it’s free. Advantages of Charging Modestly:
Examples: Using a small initial project (discovery project) to build trust.
Psychology: Clients may value the service more if they’re paying, even a small
amount. Perceived Value: Charging a modest fee can make your offer more
credible and less risky for clients. Sales Pitch Strategy: Start Small: Propose
a small project or retainer to show results before scaling up. Build Confidence:
Ensure clients that your initial project will demonstrate your capabilities and lead
to bigger successes. Example Scenario: Dental Example: Trusting a fresh
graduate dentist for a free service vs. paying a discounted rate for the same
service. You wouldn’t exactly feel comfortable if you went to the dentist for major
surgery and the guy doing your operation is doing this for the FIRST TIME FOR
FREE! Control the frame. We are offering paid services because we are
professionals, not novices. Key Takeaways: Avoid Free Work: Its often just as
challenging to sell paid work as it is to sell free work. Charge Modestly to Gain
Trust: Start with a smaller project to prove your worth and build trust with
clients. Value Client's Time: Recognize that clients time is as valuable as
money; structure offers that respect this fact. Solid Sales Pitch: Emphasize
small, manageable projects to demonstrate value and pave the way for future
work. Ready to dive into better ways of making sales without going the free
route? Let’s move on to the next topic!
Don't outsource sales and prospecting, especially at the beginning. These are
crucial for getting money in, and the owner is best suited for these tasks. The
business only needs a few new clients each month (2-4), so extensive
outsourcing is unnecessary. It's tempting to outsource boring tasks like
prospecting but resist the urge. Doing these tasks yourself ensures control and
understanding of your business operations. As the business owner, you should
handle sales. In the future, outsourcing might be possible, but not initially.
Outsourcing tasks you've never done can lead to issues and potential
exploitation. Just start by doing the necessary work yourself. Later, once you’re
established, you can consider outsourcing wisely.
When in doubt, test it out. This is crucial in business to determine what works
and what doesn't. The market is the ultimate judge of what works. Testing in the
real market is essential. For example, Unsure if a suit or just a shirt works better?
Test it out. Whether it’s the niche, price point, or client approach, test various
options. Failure is part of the process. In business, dating, trading, and poker, you
often need multiple attempts to find success. Fail Small, Fail Fast: This
strategy minimizes risks and allows you to quickly move on to better options.
Start with several niches to spread risk and identify what works faster. Ensure
your tests are clear and focused. For example, if your outreach fails, determine if
it's the niche or the outreach method. Use the tools and strategies provided,
adapt them to your situation, and learn from each test. Over time, we will
incorporate various marketing tools like SEO, blogging, lead magnets, and email
marketing. Find what specifically works for you, as each business and market
may require different approaches. Persistent testing and adaptation are a proven
path to success. Once you find what works, focus and scale those strategies.
Expect many initial failures but view each as a step closer to success. Every "no"
gets you closer to a "yes".
Beware of the "New is Better" Trap: Don't get caught up in the allure of new
trends and shiny "must-try" methods that claim to revolutionize everything. It's
all just marketing tactics: The constant pitch of "this new thing will change
everything" is a classic marketing strategy to induce FOMO (Fear of Missing
Out). Fundamentals of Business: Despite new tools and technologies, the core
principles of business haven't changed in a century and won't change in the
future. Here are the fundamentals: - Identify a problem or need. - Develop a
solution. - Reach out to potential customers. - Pitch and sell your
solution. - Deliver quality service or product and get paid. Slow and
steady wins the race: Focus on mastering the basics, trust the process and
avoid being swayed by every new "secret" or "revolutionary" idea that comes
along. Use tools wisely: Tools like AI and the internet are just that tools. They
should complement your strategy, not replace fundamental principles.