Digital Marketing Question Bank
Unit I: Introduction to Digital Marketing (7 Hours)
1. Explain the significance of digital marketing in the modern business landscape. Provide
three key advantages over traditional marketing. (5 marks)
2. Compare and contrast traditional marketing and digital marketing with respect to cost,
reach, and measurability. (5 marks)
3. Trace the evolution of digital marketing from the 1990s to 2025. Highlight two major
milestones that shaped its growth. (5 marks)
4. Describe the digital marketing landscape in India, focusing on the role of internet
penetration and smartphone adoption. (5 marks)
5. What are the key drivers of digital marketing success? Illustrate with an example of
how one driver impacts a campaign. (5 marks)
6. Outline the stages of the Consumer Decision Journey in digital marketing. Explain how
a business can use it to design a campaign. (5 marks)
7. Discuss the growth of the digital advertising market in India. Provide two reasons for
its rapid expansion. (5 marks)
8. List and explain five essential skills required for a digital marketing professional in
2025. (5 marks)
9. Create a basic digital marketing plan for a small e-commerce business, including
objectives, target audience, and channels. (5 marks)
10. Why is understanding digital users in India critical for marketers? Support your answer
with two specific statistics or trends. (5 marks)
Unit II: Digital Marketing Terminology (7 Hours)
1. Define five key digital marketing terms (e.g., CTR, CPC, CPM, impressions,
conversions) and explain their importance in campaign analysis. (5 marks)
2. Explain how Pay-Per-Click (PPC) advertising works. Provide an example of a PPC
campaign on Google Ads. (5 marks)
3. Describe the role of social media in online marketing. How can it complement PPC
campaigns? (5 marks)
4. What is Google Search Console? Explain three key features it offers for monitoring
website performance. (5 marks)
5. Discuss the importance of Google Analytics in digital marketing. Provide two metrics
it tracks and their relevance. (5 marks)
6. Explain the concept of email marketing. Describe two strategies to improve email open
rates. (5 marks)
7. What is mobile marketing? Provide two examples of mobile marketing tactics used in
2025. (5 marks)
8. Differentiate between programmatic and direct buying models in display advertising.
Which is more suitable for a small business, and why? (5 marks)
9. List and describe three types of display ad formats. Explain one advantage of each
format. (5 marks)
10. What are ad tools in digital marketing? Compare two popular ad tools (e.g., Google
Ads vs. Meta Ads Manager) in terms of features. (5 marks)
Unit III: Social Media Marketing (8 Hours)
1. Explain the significance of social media marketing for businesses in 2025. Provide two
real-world examples of successful campaigns. (5 marks)
2. Why is social media marketing considered essential for brand engagement? Discuss
with reference to audience interaction. (5 marks)
3. Describe the process of setting up a Facebook Advertising Account for a business. List
three key steps involved. (5 marks)
4. What is Facebook Insight? Explain how it helps businesses analyze their social media
performance. (5 marks)
5. Compare three different Facebook ad formats (e.g., carousel, video, single image).
Which is best for promoting a new product, and why? (5 marks)
6. Define Facebook audience types (Core, Custom, Lookalike). How can a business use
Custom Audiences for retargeting? (5 marks)
7. Design a simple Facebook advertising campaign for a local restaurant, including
objective, target audience, and ad format. (5 marks)
8. Explain the role of hashtags in social media marketing. How can they increase the reach
of a Facebook campaign? (5 marks)
9. What is Facebook Live? Discuss how a business can use it to engage with its audience.
(5 marks)
10. Describe the concept of a Facebook Avatar. How can it be used to enhance brand
personalization? (5 marks)
Unit IV: Search Engine Optimization (SEO) (8 Hours)
1. What is SEO, and why is it important for businesses? Provide two benefits of ranking
higher on Google. (5 marks)
2. Explain how a search engine works, focusing on the roles of crawling, indexing, and
ranking. (5 marks)
3. Describe the three main phases of SEO (On-page, Off-page, Technical). Provide one
example of a task in each phase. (5 marks)
4. Trace the history of SEO from the 1990s to 2025. Highlight one major Google
algorithm update and its impact. (5 marks)
5. What is Googlebot, and how does it affect a website’s SEO? Explain two factors that
influence Googlebot’s crawling efficiency. (5 marks)
6. Compare White Hat and Black Hat SEO techniques. Why should businesses avoid
Black Hat practices? (5 marks)
7. Explain the role of keyword planner tools in SEO. Compare two tools (e.g., Google
Keyword Planner vs. Ahrefs) in terms of features. (5 marks)
8. How does video content creation and submission impact social media reach and SEO?
Provide an example. (5 marks)
9. Discuss two SEO tactics for maintaining a website’s ranking in 2025. Why is regular
maintenance important? (5 marks)
10. Explain how Google’s dominance as a search engine shapes SEO strategies. Provide
two ways businesses optimize for Google. (5 marks)
