Chapter 1 Introduction
Chapter 1 Introduction
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CHAPTER 1
Introduction
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1 We use online and virtual interchangeably in this volume to refer to education delivered
synchronously and asynchronously via virtual methods including Learning Managements
Systems (LMS) like Canvas and Blackboard and live videoconferencing programs like
Zoom and Microsoft Teams.
L. Parson (B)
North Dakota State University, Fargo, ND, USA
e-mail: [email protected]
C. C. Ozaki
University of North Dakota, Grand Forks, ND, USA
e-mail: [email protected]
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2 L. PARSON AND C. C. OZAKI
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1 INTRODUCTION 3
fellow students on a web forum tool. The first course delivered that
way was through Western Behavioral Sciences Institute in 1982 (Feen-
berg, 2017). While this use of an online tool was to supplement student
learning, there had been attempts to replace instructors with technology
as early as the 1950s with Computer Aided Instruction (CAI), although
those attempts were not successful; computers cannot replace human
interaction (Feenberg, 2017). Yet, as budget cuts in higher education
became a perennial challenge, institutions viewed online education as
an economic alternative to live, human interaction (Feenberg, 2017).
These pushes for online education sought to remove the need for human
interaction despite technological advances that were allowing virtual
interactions to happen more easily and synchronously (Feenberg, 2017).
As virtual tools continued to evolve and facilitate synchronous human
interaction more easily, the next major innovation in online education
came with Massive Online Open Courses (MOOCs), which brought
courses to thousands of students through direct instruction mediums, like
videos and readings, with evaluations and discussions, facilitated by peers
instead of instructors (Feenberg, 2017). MOOCs were also viewed with
excitement in higher education as a cost-saving course delivery model
(Turner & Gassaway, 2019), yet they had a 90% dropout rate (Feenberg,
2017) and raised concerns about the ease in which western knowledges
are exported to non-Western locations, further colonizing global higher
education (Adam, 2019; Reyes & Segal, 2019). However, those criti-
cisms did not temper hopes that MOOCs could help to bring education
one step closer to automation and, therefore, reduce faculty salary costs:
“The promise of technology is the transformation of education into a
decreasing cost item, like CDs or pencils. Initial investment in courses
may be high, but the nth copy will be nearly free. Economies of scale
will save mass education from bankruptcy” (Feenberg, 2017, p. 365).
Indeed, online education outside of the MOOC model, which had largely
fallen out of fashion prior to COVID-19 global quarantines, raised hopes
that higher education could be exported nationally and globally and
simultaneously reduce costs (Smith et al., 2018).
Pre-COVID, more common than fully online courses, synchronous or
asynchronous, were blended courses, where different types and amounts
of online resources were incorporated into face-to-face classes. This was
often seen through the use of Learning Management System (LMS)
such as Canvas, Blackboard, or Google Classroom where portions of
the content were delivered online. One example of a blended classroom
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4 L. PARSON AND C. C. OZAKI
model was the “flipped classroom,” where direct instruction was delivered
asynchronously for review prior to a synchronous course meeting that
often met face-to-face. Class time in the “flipped classroom” was dedi-
cated to projects, collaborative learning, and answering questions, which
represented a “customization” of education typical of blended educa-
tion (Grimaldi & Ball, 2021). Blended education became, at least in
some ways, a foundational part of the “hybrid” model that was touted
by higher education institutions as the course delivery model during
the 2020–2021 academic year. Hybrid courses during COVID-19 were
explained at my (Laura’s) institution as a model that allowed for students
to attend in-person, virtual-synchronously, virtual-asynchronously, or a
combination of the three and still receive a similar educational experi-
ence. The description of “hyflex” or hybrid/online education as creating
equal access to course content is evidence of the extreme ways online
educational tools were marketed as creating equitable access but, in prac-
tice, required exceptional levels of work from faculty and still could not
feasibly offer the same educational experiences across virtual and in-person
settings. The need to promote a seamless experience for students who
had various expectations for a pandemic college experience illustrates how
the student, conceptualized as a consumer, impacted education delivery
through the pandemic. Altogether, understanding neoliberalism provides
additional insight into the ways that virtual education is marketed and
discussed by higher education leaders.
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1 INTRODUCTION 5
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6 L. PARSON AND C. C. OZAKI
to the pandemic, online education had most firmly taken root in the
for-profit education sector: “it is a natural occurrence whenever techno-
logical evolutions disrupt the status quo that they initially take root at
the bottom of the market—in this case in online education’s adoption in
for-profit schools, community colleges, and nonselective public schools—
before moving up and displacing more established institutions” (Winslow,
2017, p. 583). For institutions, online education can be an opportu-
nity to increase profits: “By appealing to efficiency, cost-effectiveness,
and disruptive technological innovations, online education facilitates the
commodification of higher education in ways that reflect the core princi-
ples of market logics. For example, online education discourses can scale
up from hundreds of students to thousands and millions at minimal cost”
(Winslow, 2017, p. 591). As the pandemic forced a shift to online educa-
tion, institutions might now try to capitalize and keep or expand online
delivery of courses where it proves viable (and, perhaps, even where it
did/does not lead to equitable learning outcomes).
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1 INTRODUCTION 7
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8 L. PARSON AND C. C. OZAKI
where an increased teaching load may come with the additional burden
of increased online education requirements (Smith et al., 2018). Smith
and colleagues (2018) found that online education created challenges for
instructors as it related to their available time, as faculty had to spend time
converting face-to-face courses to online formats, reviewing increasing
numbers of student discussion posts, all while they faced pressure to be
available to students all of the time. This resulted in less time for research
and other scholarly activities and less time for individual attention for
students. While online education may have been promoted as an oppor-
tunity for professors to make their content available nationally or globally,
the pressure put on faculty to create online content, record high-quality
videos, and facilitate online environments—skills that most faculty are not
trained in—resulted in an increased workload and increased pressures to
perform to meet market demand (Winslow, 2017).
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1 INTRODUCTION 9
creates opportunities for those who would not otherwise have the chance
to pursue higher education to expand their understanding of social condi-
tions and thereby raise their levels of awareness. Such consciousness is
an essential means of acquiring the tools to succeed in local and global
economies and social structures. In this educational environment, tech-
nology may be harnessed to incubate ideas to alleviate poverty, separation,
and oppression. (Reyes & Segal, 2019, p. 380)
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10 L. PARSON AND C. C. OZAKI
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1 INTRODUCTION 11
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12 L. PARSON AND C. C. OZAKI
Conclusion
As I (Laura) was writing the introduction to this volume, the fourth and
likely final volume in this Teaching and Learning for Social Justice in
Higher Education series, I was simultaneously fielding emails from faculty
in response to an internal request for proposals (RFP) for programs that
would like to seek funds to become completely virtual. In many ways,
the conversation I would like to have with my colleagues mirrors much
of what I covered in this chapter, which began with a brief overview
of online education and then proceeds to a problematization of online
education, especially as it relates to creating a more equitable and inclusive
higher education environment, one that promotes social justice. Before
COVID-19, online education was touted as a solution to higher educa-
tion’s problems of scale, funding, access, and relevance in a way that
reflects the neoliberal reality of the higher education market-place. That
argument is still being used by institutions today, who may see the forced
transition to online education as a result of the COVID-19 pandemic
as an opportunity to create new online programs and, therefore, new
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1 INTRODUCTION 13
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14 L. PARSON AND C. C. OZAKI
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