TABLE OF CONTENTS

EXECUTIVE SUMMARY
MISSION STATEMENT
VISION STATEMENT
MARKETING OBJECTIVES
BUSINESS GOALS - SMART
TARGET MARKET
COMPETITION
MARKET STTRATEGIES
PROMOTIONAL

PRICING

DISTRIBUTION

PRODUCT/PRODUCT DEVELOPMENT

7P'S'

FINANCE AND BUDGET

CONTINGENCY PLAN
A. EXECUTIVE SUMMARY
"A Farm to Table Caffe" is a unique dining concept focused on serving freshly made dishes using locally sourced,
organic ingredients directly from nearby farms. The goal is to offer wholesome, seasonal meals that promote
health, sustainability, and community support.

Our primary target market includes health-conscious individuals, environmentally aware consumers, and
foodies who appreciate fresh, locally grown produce.

Our main idea to attract customers is to promote the concept of "From Farm to Fork"—where
transparency,freshness, and flavor come together. By building partnerships with local farmers and showcasing
our process and ingredients, we will highlight the authenticity of our offerings.

This marketing plan outlines how we will build brand awareness, attract and retain loyal customers, and
position ourselves as the go-to destination for delicious, sustainable meals in a cozy and welcoming
environment.

B. MISSION
Our mission is to promote healthy living and support local farmers by serving freshly prepared meals made with
locally sourced ingredients. We aim to create a warm and sustainable dining experience that connects our
community to the land and the people who grow our food.

C. VISION
Our vision is for "A Farm to Table Caffe" to become the leading destination for sustainable and locally sourced
cuisine in our region—celebrated for its commitment to freshness, community partnerships, and farm-fresh
flavors.

D. MARKETING OBJECTIVES
*Reach 500 followers on our official Facebook and Instagram pages within the first two months.

*Distribute 1,000 flyers and digital brochures during the soft opening month.

*Partner with five local influencers or food bloggers to promote the café in the first quarter.

*Launch a loyalty card program and enroll at least 100 customers in the first three months.
*Get featured in at least one local newspaper, blog, or radio show within the first six months.

E. BUSINESS GOALS – SMART

Specific: Sell 1,000 meals using farm-fresh ingredients within the first three months of operation.
Measurable: Generate at least ₱250,000 in sales revenue by the end of the third month.
Achievable: Hire and train a dedicated kitchen and service team by the end of month one.
Relevant: Build partnerships with at least 10 local farmers and producers in the first six months to maintain a
steady supply of fresh ingredients.

Time-bound: Break even and start earning profit within the first six months of operation.

F. TARGET MARKET
Our target market is health-conscious locals and young professionals who enjoy fresh, organic food and care
about where their meals come from. They are mostly aged 20–45, active on social media, and interested in
sustainability, wellness, and supporting small businesses. We also aim to attract tourists who want a unique and
authentic local food experience that’s both delicious and ethical.

G. COMPETITION
In Lambunao, there are a few cafés and eateries offering meals and snacks, but most focus on fast food or
generic menu items. While they are convenient and affordable, they often use processed ingredients.

We will stand out because:

We use only fresh, seasonal ingredients from local farms.

Our menu is focused on quality, sustainability, and wellness.

We will tell the story of each dish—where the ingredients come from and how they support the local
community.

Our cozy, farm-style ambiance and eco-friendly packaging will create a memorable customer experience.
H. MARKET STRATEGIES
1. PROMOTIONAL
Launch an engaging Facebook and Instagram campaign showing behind-the-scenes farm visits and food prep.
Offer soft-opening discounts and loyalty cards.
Collaborate with local influencers and food vloggers.
Join local events, fairs, and farmer’s markets for visibility.
Set up a referral program where customers get a reward when they bring a friend.
2. PRICING
Our meals will range from ₱150–₱350, depending on the dish. The pricing reflects the quality of ingredients,
freshness, and support of local farmers. People will be willing to pay because they know they’re getting
nutritious, farm-fresh food with great taste and community impact.
3. DISTRIBUTION
Main branch: The physical café located in the town center.
Online: Accept orders through Facebook, Instagram, and local food delivery apps.
Pop-up booths: Set up stalls during town fiestas, eco-fairs, and special events.
4. PRODUCT / PRODUCT DEVELOPMENT
Current Menu:
Fresh garden salads
Grilled chicken with organic rice
Farm-fresh vegetable pasta
Seasonal fruit smoothies
Locally sourced coffee and herbal teas
Future Development:
Vegan and gluten-free options
Monthly rotating seasonal dishes
Local product shelves (jams, coffee beans, honey)

5. 7P’s of Marketing
Product: Organic, farm-fresh meals and drinks.

Price: Competitive but reflects quality and sustainability.

Place: Cozy, rustic café in Lambunao + online presence.

Promotion: Social media, events, influencer marketing.

People: Friendly, trained staff passionate about food and sustainability.

Process: Easy dine-in, take-out, and delivery with seamless ordering.

Physical Evidence: Nature-inspired café décor, branded eco-friendly packaging, and storytelling visuals (farm-to-
table journey posters).

I. FINANCE AND BUDGET

To successfully promote "A Farm to Table Caffe," we will start with a simple but effective marketing budget
focused on community reach and online visibility:

Item Estimated Cost (PHP)

Café signage and branding materials ₱2,000
Social media ads (Facebook/IG) ₱1,500/month
Launch event with free samples ₱3,000
Flyers and posters ₱1,000
Loyalty cards and discount coupons ₱500
Collaborations with local influencers ₱2,000
Total Estimated Budget (initial) ₱10,000

This budget allows us to get the word out in a creative and community-focused way without overspending.
J. CONTINGENCY PLAN
If we notice that not many people are visiting or ordering from the café in the first few weeks, we will take the
following steps:
Offer limited-time discounts or “Buy 1, Get 1 Free” promos on selected meals or drinks to bring in more
customers.
Engage more actively on social media by posting customer testimonials, food preparation videos, and daily
specials.
Partner with more local businesses (like gyms, schools, or offices) to offer group discounts or catering deals.
Introduce new menu items based on customer feedback and local seasonal ingredients.
Hand out free samples in public places like the plaza or market to raise awareness and invite people to visit.

Final Note
This marketing plan serves as our step-by-step guide to building and growing A Farm to Table Caffe in
Lambunao. Each part—our mission, goals, market strategy, and budget—helps us stay focused and prepared to
offer a sustainable, delicious, and community-centered dining experience.
J. CONTINGENCY PLAN
If we notice that not many people are visiting or ordering from the café in the first few weeks, we will take the
following steps:
Offer limited-time discounts or “Buy 1, Get 1 Free” promos on selected meals or drinks to bring in more
customers.
Engage more actively on social media by posting customer testimonials, food preparation videos, and daily
specials.
Partner with more local businesses (like gyms, schools, or offices) to offer group discounts or catering deals.
Introduce new menu items based on customer feedback and local seasonal ingredients.
Hand out free samples in public places like the plaza or market to raise awareness and invite people to visit.

Final Note
This marketing plan serves as our step-by-step guide to building and growing A Farm to Table Caffe in
Lambunao. Each part—our mission, goals, market strategy, and budget—helps us stay focused and prepared to
offer a sustainable, delicious, and community-centered dining experience.J. CONTINGENCY PLAN
If we notice that not many people are visiting or ordering from the café in the first few weeks, we will take the
following steps:
Offer limited-time discounts or “Buy 1, Get 1 Free” promos on selected meals or drinks to bring in more
customers.
Engage more actively on social media by posting customer testimonials, food preparation videos, and daily
specials.
Partner with more local businesses (like gyms, schools, or offices) to offer group discounts or catering deals.
Introduce new menu items based on customer feedback and local seasonal ingredients.
Hand out free samples in public places like the plaza or market to raise awareness and invite people to visit.

Final Note
This marketing plan serves as our step-by-step guide to building and growing A Farm to Table Caffe in
Lambunao. Each part—our mission, goals, market strategy, and budget—helps us stay focused and prepared to
offer a sustainable, delicious, and community-centered dining experience.