SONAM KHANDELWAL
Contact: +91-8875071503 | Email: [email protected] | LinkedIn: https://www.linkedin.com/in/sonamkhandelwal15
Result oriented and target driven professional with passion to drive business growth through creative solutions. Seeking challenging
opportunities to learn & develop in areas of digital transformation, product management & business strategy.
Advance Excel | JIRA| Google Analytics | Program Management | Campaign Management | Digital Media | Sales Strategy
WORK EXPERIENCE
Product Manager – Digital & Analytics | BAJAJ AUTO LTD. | September 2022 – current
KEY RESPONSIBILITIES
• Product owner of websites – created journey for high intent lead generation which doubled lead engagement
• Program manage – implementation & adoption of hyperlocal marketing, overseeing tech integration, target setting and performance
• Lead digital & tele sales – work with cross functional team to establish digital as new sales channel
• Digital media & campaigns – planning branding & performance campaigns for focused 3-wheeler market
ACHIEVEMENTS
• Increased website traffic to lead conversion by 2x and average engagement time per session by 9%
• Successfully executed 10+ new product launches & generated 400+ online bookings in a quarter
• Achieved 8% digital contribution to overall business with 5x growth in lead conversion
• Trained & mentored team of 60+ contact center agents to improve customer experience
Manager – Sales Strategy | BAJAJ AUTO LTD. | August 2021 – September 2022
KEY RESPONSIBILITIES
• Market Intelligence reports – prepare competition analysis and market share analysis
• Business review & Sales Strategy – prepare monthly business assessment, forecasts & targets for senior management review
• Customer experience – identify gaps and lead projects to improve purchase experience
ACHIEVEMENTS
• Improved process adherence by 25% with new process flow design for enquiry management & demand fulfillment
• Drafted & implemented product trial SOP across 400+ dealer partners, increasing product trial volume by 2x
• Product trial coverage grew by 23% with positive impact on dealership NPS
Ass. Manager – Business Development |LEMON TREE HOTELS | August 2016 – April 2018
KEY RESPONSIBILITIES
• Relationship & account management – handling portfolio of 104 corporate clients for sales & revenue generation
• New business development – acquire new clients & negotiating annual contracts
ACHIEVEMENTS
• Increased portfolio by 8% with on-boarding of 8 new clients
• Consistently exceeded revenue targets by 150% for 2 consecutive quarters
• Negotiated & won annual contract for Samsung India with 1.2cr revenue potential & awarded in top 100 employees
EDUCATION
• MBA – Marketing | IMT, Ghaziabad | 2019-21 | CGPA 7.61 | BGS Scholar - scholastic honor society of B-schools
• BSc Hotel & Hospitality Management | Institute of Hotel Management, Mumbai | 2013-16 | Score 76.28%
• XII Standard (CBSE) | Step by Step High School, Jaipur | Score 92.8%
• X Standard (ICSE) | Childern’s Academy, Jaipur | Score 93.65
COURSES
• Search Engine Optimization – July,2023 | Unstop
• Fundamentals of Digital Marketing – June,2023 | Google Digital Garage |
• Digital Analytics for Marketing Professionals – July,2020 | University of Illinois | Coursera
• INDUSTRYCreds Certified in Brand Building – Dec,2020 | Krafshala
INTERNSHIP & PROJECTS
• Summer Intern at Bajaj Auto Ltd. (May’20 – June’20) | Digital & BTL activation to improve Pulsar 125 market share | Secured PPO
• Social Media Intern at IMT Alumni Association | Create SM strategy to grow paid memberships| Achieved 2x enrollments
