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Digital Marketing

The document outlines the examination structure for a Digital Marketing course, including instructions for candidates and the distribution of marks across different sections. It consists of three sections: Section A requires answers to ten questions, Section B requires answers to four questions, and Section C requires answers to two questions. Topics covered include digital marketing concepts, social media strategies, email marketing, and analytics.

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madhudodamani1234
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102 views2 pages

Digital Marketing

The document outlines the examination structure for a Digital Marketing course, including instructions for candidates and the distribution of marks across different sections. It consists of three sections: Section A requires answers to ten questions, Section B requires answers to four questions, and Section C requires answers to two questions. Topics covered include digital marketing concepts, social media strategies, email marketing, and analytics.

Uploaded by

madhudodamani1234
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

47927

358069 RReg. No.


VSemester B.C.A. 6 (NEP) Degre
GRAR
Eximination,
DIGITAL MARKETING
December/January - 2024-25
Time: 2 Hours
(RegularRepeater)
Instructions to Candidates : Maximum Marks: 60
All the Sections are compulsory.

SECTION -A
Answer any TEN questions.
Write any two differences between traditional (10×2=20)
Expand and define PPC and SEO. marketing and digital marketing.
What is digital marketing compaign?
4. List any four features of Instagram and Twitter.
What is Social Media Marketing?
6.
Define Email-segmentation.
7. List the
benefits of content marketing.
8.
Name four important email marketing
9.
metrics.
Write the advantages
10. What is mobile ofLocation-based marketing.
marketing analytics?
11. What is KPI? Give
examples.
12. Name any four tools for
data visualization.
SECTION-B
Answer any FOUR questions.
13. Write anote on history and (4x5=20)
14. Explain how to create and
evolution of digital marketing.
15. Explain the optimize social media profiles.
benefits of Email-automation.
LIBRARIAN
Goge College of Goh1ucive P.T.O.
Belkuum, (Karnataka)
(2) 4792
16. Explain any1four Mobile advertising
strategies.
17. Describe the importance of analytics in digital marketing.
SECTION-C (2x10=21
Answer any TWO questions.
18. a) Explain the steps involved in develobing adigital marketing strategy.
b) Explain how to monitor and adjust digital marketing compaigns.
19. a) Explain content strategy and planning.
b) Explain Mobile-app marketing.
20. a) What is Web analytics? Explain the features of Google analytics.
b) Briefly explain reporting and data visualization.

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