DEPARTMENT OF ARTIFICIAL INTELLIGENCE AND DATA SCIENCE
Register Number:
MODEL EXAMINATION– MAY 2025
6th Semester –AI&DS & CSE
CCW332– DIGITAL MARKETING -Set-A
Duration: 3 Hours Date:10.05.2025(AN) Maximum marks: 100
Course Outcomes, Question Number, Marks:
Cos CO1 CO2 CO3 CO4 CO5
9,10
1,2, 3,4 5,6 7,8 15 (a) & (b)16 (a)
Ques. No. 11 (a) & (b) 12 (a) & (b) 13 (a) & (b) 14 (a) & (b) & (b)
Max. Marks 17 17 17 17 32
COs & K-Level:
CO1: The students will be able to examine and explore the role and importance of digital marketing in
today’s rapidly changing business environment.(K3)
CO2: The students will be able to focuses on how digital marketing can be utilized by organizations and
how its effectiveness can be measured (K3)
CO3: The students will be able to know the key elements of a digital marketing strategy (K3)
CO4: The students will be able to study how the effectiveness of a digital marketing campaign can be
measured (K3)
CO5: The students will be able to demonstrate advanced practical skills in common digital marketing tools
such as SEO, SEM, Social media and Blogs. (K3)
K-Levels K1: Remember K2: Understand K3:Apply K4:Analyse K5:Evaluate K6:Create
Bloom’s
Q.No Answer All Questions Taxonomy
K-level
PART – A (10 x 2 = 20 marks)
1 List the different types of online marketing? K1
2 Differentiate market place and market space. K2
3 Define White Hat and Black Hat SEO (Search Engine Optimization)? K2
4 Recall the display advertisement? K1
5 Define lead generation. K1
6 List few mobile apps with their purpose. K1
7 State the Social Media Marketing. K1
8 Restate the brand loyalty with an example of your choice. K1
9 Recall the Omni channel marketing? K1
10 Infer the Web analytics. K1
PART – B (5 x 13 = 65 marks)
Explain about
11(a) K2
mobile business
intelligence with an
example
Explain about
mobile business
intelligence with an
example
Explain what web development is and describe the essential pre-planning activities
involved in the web development process.
(OR)
11 (b) Explain the step-by-step process involved in successful content marketing. K2
Explain detail about
12(a) Cassandra clients with K2
an example
Highlight the main components of on-page and off-page optimization and briefly
explain their influence on SEO performance.
(OR)
12 (b) Differentiate between PPC and SEM, and describe the functioning of a search engine. K2
13(a) Explain the importance of E-Mail marketing in the present context and outline the K2
strategies to enhance the success of email campaigns.
(OR)
Explain detail about
13 (b)
anatomy of K2
MapReduce job run
Describe how mobile marketing helps in personally engaging customers and briefly
discuss the future prospects of mobile commerce.
14(a) K2
Explain detail about
Hadoop I/O
system
Explain how brands utilize social media platforms to enhance brand conversations and
create buzz, providing suitable examples.
(OR)
14(b) Demonstrate how mobile apps, social CRM, and gamification can be utilized to K2
enhance customer engagement.
What is meant by
15(a)
Hbase K2
Digital transformation is largely driven by strategic approaches and novel ways of
thinking. Illustrate how it is unfolding with appropriate examples.
(OR)
Explain detail about
15(b)
Hive data types and K2
file formats
Based on your experience as a young customer, discuss the latest trends in digital
marketing in India.
PART – C(1 x 15 = 15 marks)
16(a) Summarize the significance of CRM in digital marketing, supported by an example. K2
(OR)
16(b) Explain the latest trends in digital marketing with a focus on the Indian context. K2
FACULTY IN-CHARGE HoD
Mrs. J.Lilly Roseline Mary Mrs.J.Prisca Mary
.
DEPARTMENT OF ARTIFICIAL INTELLIGENCE AND DATA SCIENCE
Register Number:
MODEL EXAMINATION– MAY 2025
6th Semester –AI&DS & CSE
CCW332– DIGITAL MARKETING -Set-B
Duration: 3 Hours Date: 10.05.2025 Maximum marks: 100
Course Outcomes, Question Number, Marks:
COs CO1 CO2 CO3 CO4 CO5
9,10
1,2, 3,4 5,6 7,8 15 (a) & (b)16 (a)
Ques. No. 11 (a) & (b) 12 (a) & (b) 13 (a) & (b) 14 (a) & (b) & (b)
Max.
17 17 17 17 32
Marks
COs & K-Level:
CO1: The students will be able to examine and explore the role and importance of digital marketing
in today’s rapidly changing business environment.(K3)
CO2: The students will be able to focuses on how digital marketing can be utilized by organizations
and how its effectiveness can be measured (K3)
CO3: The students will be able to know the key elements of a digital marketing strategy (K3)
CO4: The students will be able to study how the effectiveness of a digital marketing campaign can be
measured (K3)
CO5: The students will be able to demonstrate advanced practical skills in common digital marketing
tools such as SEO, SEM, Social media and Blogs. (K3)
K-Levels K1: Remember K2: Understand K3:Apply K4:Analyse K5:Evaluate K6:Create
Bloom’s
Q.No Answer All Questions Taxonomy
K-level
PART – A (10 x 2 = 20 marks)
1 State the content marketing. K1
2 Define market space. K1
3 Recall the PPC Advertising. K1
4 Infer the short note on SEO. K1
5 Restate the E mail Automation. K1
6 List the components of SEM? K1
7 Compare on-page and off-page optimization. K2
8 State the Engagement marketing. K1
9 Define the Digital Divide. K1
10 Define Web Analytics. K1
PART – B (5 x 13 = 65 marks)
Explain about
11(a) K2
mobile business
intelligence with an
example
Explain about
mobile business
intelligence with an
example
What is web development? Explain the key pre-planning activities for web
development.
(OR)
11 (b) Describe the step by step by process of effective content marketing. K2
Explain detail about
12(a) Cassandra clients with K2
an example
Discuss the key areas which form a part of on-page and off-page optimization and
brief how they impact SEO activities.
(OR)
12 (b) What is the difference between PPC and SEM? Explain how search engine K2
works.
13(a) Illustrate the significance of E-Mail marketing in current scenario and the K2
measures to maximize the effectiveness of email campaigning.
(OR)
Explain detail about
13 (b)
anatomy of K2
MapReduce job run
Explain the role of mobile marketing in reaching the customers personally and
brief the future of mobile commerce..
14(a) K2
Explain detail about
Hadoop I/O
system
Elaborate how social media channels are used by brands for leveraging brand
conversations and buzz with suitable examples..
(OR)
14(b) Illustrate how can mobile apps, social CRM, and gamification help you engage K2
your customers?
What is meant by
Hbase
15(a) K2
Explain the latest trends in Digital marketing with reference to Indian context.
(OR)
Explain detail about
15(b)
Hive data types and K2
file formats
Discuss the importance of Customer Relationship Management (CRM) in digital
marketing and support your explanation with a relevant example.
PART – C(1 x 15 = 15 marks)
16(a) Digital transformation is more about strategy and new ways of thinking — Explain K2
how it is happening with suitable examples. .
(OR)
16(b) From the perspective of a young consumer, analyze the emerging digital K2
marketing trends in India.
FACULTY IN-CHARGE HoD
Mrs. J.Lilly Roseline Mary Mrs.J.Prisca Mary
