1) Colour affects mood and emotion.
Bright colours like yellow can uplift
your mood, while darker tones like grey or black may feel more somber or
serious.
2) Colour can improve memory and attention. Studies show that warm
colours (like red and orange) are better for memory recall than cooler
colours.
3)Men and women perceive colours differently. On average, women can
distinguish more colour shades (especially reds and purples), while men are
more likely to be colourblind.
4)Colours can influence decision-making. For example, green buttons on
websites often lead to higher click rates because green is associated with
“go” or positive action.
5)White rooms can feel colder than they are, even if the temperature is the
same, a white room often feels chillier compared to warmer tones like beige
or light orange.
The roots of colour psychology go back to ancient civilizations. Egyptians
and Chinese used colour in healing practices, believing that certain colours
could balance the body and mind. In the early 19th century, German poet
and scientist Johann Wolfgang von Goethe wrote one of the first modern
theories on the emotional impact of colour.
1Q: Do babies react to colours differently?
2Q: Why do fast-food restaurants often use red and yellow in their logos?
Because red increases appetite and energy, while yellow grabs attention and
evokes happiness — a perfect combo for hungry customers!
Yes! Newborns see high-contrast colours best, like black and white, and
later become attracted to bright colours like red and yellow.
Colour psychology is the study of how colours influence human thoughts,
emotions, and behaviours. It explores how different colours can trigger
specific feelings or reactions — such as calmness, excitement, hunger, or
trust —often without us even realizing it. This field blends psychology, art,
and marketing, and has practical applications in advertising, branding,
interior design, fashion, and even healthcare.
1. Different colours have a measurable psychological effect on human
emotions and behaviour. Exposure to specific colours can influence a
person’s mood, attention, stress levels, or decision-making.
2. People will perform better on tasks requiring focus when surrounded
by blue or green environments compared to red or yellow ones.
According to a survey conducted across the world publicly, of the people
aged – (13-33), it was found out that, Blue is the most popular colour, often
linked to calmness, trust, and stability. Most people associate blue with
calmness and yellow with happiness, matching common psychological
theories. People prefer cooler and lighter shades for their personal and study
spaces, supporting the idea that these colours improve focus and relaxation.
Nature itself is the original teacher of colour psychology. Long before
humans studied colour, animals,plants, and even weather patterns used
colours to communicate, survive, and influence behavior. Bright flowers like
red, orange, and yellow attract bees, butterflies, and birds for pollination.
We have detected the meaning, science of all the 12 vibrant colours and
what does these colours symbolise in the world, and presented it in front of
you in this box. Each colour has its own speciality and uses which are
clearly mentioned. The colours mentioned are- White, Red, Brown, Orange,
Yellow, Green, Blue, Purple, Gray, Black, Pink, Indigo.
The results of the colour psychology survey indicate that colours have a
significant impact on people's emotions, preferences, and behaviour. The
most popular colour among participants was blue, commonly associated
with calmness, trust, and stability.
Colour psychology plays a powerful role in influencing human emotions,
behaviours, and decisions, often without our conscious awareness. Through
this study, it is evident that different colours evoke different psychological
responses — for example, blue creates calmness, red stimulates energy, and
yellow promotes happiness.
Future research can focus on studying the effects of colour on mental
health, such as using colour therapy for stress, anxiety, or depression.
Experiments can also be conducted in different environments — like
classrooms, hospitals, or offices — to measure how specific colours impact
learning, healing, or productivity. In addition, further studies can analyze
how age, gender, and cultural background influence colour preferences and
emotional responses. Modern technology, such as eye-tracking and brain
imaging, can also be used to understand how people subconsciously react to
colours.
Colour psychology reveals that colours have a significant impact on human
emotions, behaviour, and decision-making. People tend to associate specific
colours with certain feelings—such as blue with calmness, red with passion
or urgency, and green with balance or nature. These associations can be
both instinctive and influenced by culture, personal experiences, and
context. Studies have shown that colours can affect mood, influence buying
behaviour, increase attention, and even enhance memory. For example,
warm colours may energize or excite, while cool colours often have a calming
and relaxing effect. Overall, the study of colour psychology highlights the
powerful, often subconscious role that colours play in everyday life, from
marketing and design to emotional well-being.
Colour psychology is helpful to us in many practical and emotional ways. It
plays a vital role in improving mood and mental health, as certain colours
like blue and green have a calming effect, while yellow can make us feel
more cheerful and energetic. In learning environments, colours like blue
help in boosting concentration and focus, making them ideal for
classrooms or study rooms. In marketing and branding, companies use
colours strategically to influence consumer decisions—for example, red
creates a sense of urgency, often used during sales. In hospitals and
wellness spaces, soft colours like light green or pale blue are used to
promote healing and relaxation. Colours also enhance communication by
conveying non-verbal messages—such as red for warning or white for
peace. In workspaces, cool and neutral tones help to increase productivity
and reduce stress. Lastly, in fields like art, fashion, and design,
understanding colour psychology allows for the creation of visually
appealing and emotionally engaging experiences. Overall, colour psychology
deeply affects our daily life, guiding our emotions, actions, and
surroundings in subtle but powerful ways.
Nirav Sinha & Thejas Jaswanth
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