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Course Modules - Web Analytics and Conversion Tracking Course

Hehe fun

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Nadid Mrinmoy
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0% found this document useful (0 votes)
107 views6 pages

Course Modules - Web Analytics and Conversion Tracking Course

Hehe fun

Uploaded by

Nadid Mrinmoy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

আমাদের কোর্স কারিকুলাম যেখানে একেবারে বেসিক থেকে পসিবল অ্যাডভান্সড টপিক গুলো কভার করার চেষ্টা করা

হয়েছে বাকি আল্লাহ তায়ালার ইচ্ছা ও আপনাদের চেষ্টা কিন্তু এটা নিশ্চিত যে কেউ যদি ধৈর্য দরে এই কনটেন্ট গুলো
কমপ্লিট করতে পারে এন্ড সঠিকভাবে প্রয়োগ করতে পারে আল্লাহ চাহেতু তার ক্যরিয়ার নিয়ে আর চিন্তা করতে হবেনা
ইনশাআল্লাহ।

সবার শুভ কামনা করছি।

Module 1: Basic Discussion About Freelancing and Web Analytics

👉 What is Freelancing and Freelancing Skills


👉 How a Freelancing Job Works
👉 What is Web Analytics and Conversion Tracking
👉 Relation Between Digital Advertising and Web Analytics and Conversion Tracking
👉 How Web Analytics Benefits Business Growth
Module 2: Google Tag Manager and DataLayer Concepts

👉 What is Google Tag Manager


👉 Tags, Triggers, and Variables Explained
👉 What is DataLayer and How to Enable It in WooCommerce
👉 How to Scrape Data From the DataLayer
Module 3: Facebook Pixel Web Conversion Tracking

👉 PageView Event Setup


👉 ViewContent Event Setup with Dynamic Value Tracking
👉 AddToCart Event Setup with Dynamic Value Tracking
👉 InitiateCheckout Event Setup with Dynamic Value Tracking
👉 Purchase Event Setup with Dynamic Value Tracking
Module 4: iOS 14 Update, ITP, Ads Blockers, and Server-Side Tracking

👉 First-Party and Third-Party Cookies


👉 iOS 14 Updates, ITPs, Ads Blockers, and Browser Settings Impact on Digital Advertising
👉 Introduction to Server-Side Tracking and Conversion API
👉 Setup Server Cloud in [Link] and Google Cloud Platform
👉 Setup Custom Domain and Cookie Life Extension to Bypass iOS 14 Update
👉 Send PageView Event to Server for Testing
Module 5: Facebook Conversion API and GA4 Server-Side Tracking

👉 PageView Event Setup with Deduplication


👉 ViewContent Event Setup with Deduplication
👉 AddToCart Event Setup with Deduplication
👉 InitiateCheckout Event Setup with Deduplication
👉 Purchase Event Setup with Deduplication
👉 Sending Advanced Matching Parameters for Better Event Match Scores
👉 Sending All Server Events to Google Analytics 4 in the Same Setup
Module 6: Custom Event Setup for Facebook Conversion API and GA4
Server-Side

👉 Lead & Contact Event Setup for Facebook Pixel Conversion API with Event
👉 Various Custom Event Setup Examples for Facebook Pixel Conversion API and GA4
Deduplication and GA4 Server-Side Tracking

Server-Side Tracking

Module 7: Various Form Tracking Techniques

👉 Form Submission Tracking with Page URL


👉 Form Submission Tracking with Form Submission Trigger
👉 Form Submission Tracking with Element Visibility Trigger
👉 Form Submission Tracking with Button Click
👉 Contact Form 7, Calendly, HubSpot, and Gravity Form Tracking with Custom Listener
👉 iFrame Form Tracking
👉 Ajax Form Tracking Techniques with Custom Ajax Listener
Module 8: Facebook Conversion API and GA4 Server-Side for Shopify

👉 PageView Event Setup with Deduplication


👉 ViewContent Event Setup with Deduplication
👉 AddToCart Event Setup with Deduplication
👉 InitiateCheckout Event Setup with Deduplication
👉 Purchase Event Setup with Deduplication
👉 Sending Advanced Matching Parameters for Better Event Match Scores
👉 Sending All Server Events to Google Analytics 4 in the Same Setup
Module 9: Google Analytics 4 Enhanced E-Commerce Tracking (Browser
and Server)

👉 Google Analytics 4 Enhanced E-Commerce Tracking


👉 page_view Event from Browser and Server-Side
👉 view_item Event from Browser and Server-Side
👉 add_to_cart Event from Browser and Server-Side
👉 begin_checkout Event from Browser and Server-Side
👉 purchase Event from Browser and Server-Side
Module 10: Cookie Consent Banner V2 Setup and Configuration

👉 Cookie Consent Banner Setup for GDPR and CCPA Compliance


👉 Cookie Consent Banner for Enabling Consent Mode V2
👉 Basic Cookie Consent Mode Configuration
👉 Advanced Consent Mode Configuration for Advanced Google Modeling
👉 TCF (Transparency & Consent Framework) Insertion
👉 Setup Consent Banner with Cookiebot and CookieYes
Module 11: Google Ads Web Conversion Tracking - Browser and Server

👉 Google Ads Conversion Tracking with Enhanced Conversion - Purchase


👉 Google Ads Conversion Tracking - Add to Cart
👉 Google Ads Conversion Tracking - Begin Checkout
👉 Google Ads Conversion Tracking - Lead
Module 12: Google Ads Conversion Tracking - Other Sources

👉 Google Ads Dynamic Remarketing Tag Setup


👉 Google Ads Call Conversion Tracking
👉 Android App Install Tracking
👉 How to Import Goals from Google Analytics 4 to Google Ads
Module 13: TikTok Pixel Conversion API with Event Deduplication

👉 PageView Event for All Pages


👉 ViewContent Event with Deduplication
👉 AddToCart Event with Deduplication
👉 InitiateCheckout Event with Deduplication
👉 Place Order Event with Deduplication
Module 14: Pinterest Pixel Conversion API with Event Deduplication

👉 Page Visit Event with Deduplication


👉 AddToCart Event with Deduplication
👉 Checkout Event with Deduplication
👉 Lead Event with Deduplication
Module 15: Snap Pixel Conversion API with Event Deduplication

👉 PAGE_VIEW Event for All Pages


👉 VIEW_CONTENT Event with Deduplication
👉 ADD_TO_CART Event with Deduplication
👉 START_CHECKOUT Event with Deduplication
👉 PURCHASE Event with Deduplication
Module 16: Other Marketing Platforms Conversion Tracking

👉 Microsoft Ads Conversion Tracking


👉 Twitter Pixel Conversion Event Setup
👉 LinkedIn Insight Tag and Event Setup
Module 17: Installing GTM and DataLayer on Other CMS Platforms

👉 Installing GTM and DataLayer on Squarespace


👉 Installing GTM and DataLayer on Magento 2 and PrestaShop
👉 Installing GTM and DataLayer on Wix
👉 Installing GTM on ClickFunnels
👉 Partner Integration Options for Installing Tracking
Module 18: Custom JavaScript for Marketers

👉 How to Track Dynamic Value from DOM Using 3 Popular Methods (GTM Variable Builder,
👉 Tracking Dynamic Form Fields for Event Match Quality Score Using Custom JavaScript
Copy JS Path, and DOM Element Variable) for Any CMS

👉 Passing Dynamic Values from One Page to Another Using LocalStorage and
(without DataLayer for Any CMS)

👉 Tracking Items Array Using Custom JavaScript


SessionStorage

Module 19: UTM Tracking and Standard Report Analysis in GA4

👉 UTM Tracking in Google Analytics 4


👉 Report Snapshot in Google Analytics 4
👉 Real-Time Report in Google Analytics 4
👉 Acquisition Report in Google Analytics 4
👉 Engagement Report in Google Analytics 4
👉 Monetization Report in Google Analytics 4
👉 Retention Report in Google Analytics 4
👉 Demographics Report in Google Analytics 4
👉 Tech Report in Google Analytics 4
👉 Standard Reports Based on Business Objectives: Lead, Sales, Traffic, and Traffic
Engagement and Retention

Module 20: GA4 Custom Dashboard Creation

👉 What is a GA4 Custom Dashboard and How it Works


👉 GA4 Custom Dashboard Creation for Lead Objective Businesses
👉 GA4 Custom Dashboard Creation for E-Commerce Businesses
👉 GA4 Custom Dashboard Creation Based on Business Funnel Objectives
Module 21: Exploration Reports in Google Analytics 4

👉 Free-Form Report in Google Analytics 4


👉 Funnel Exploration Report in Google Analytics 4
👉 Path Exploration Report in Google Analytics 4
👉 Segment Overlap Report in Google Analytics 4
👉 Cohort Exploration Report in Google Analytics 4
👉 User Explorer Report in Google Analytics 4
👉 User Lifetime Report in Google Analytics 4
Module 22: Custom Dimensions & Metrics and GA4 Attribution Modeling

👉 Custom Dimensions and Metrics in Google Analytics 4


👉 Creating Custom Audiences for Google Ads Remarketing
👉 GA4 Attribution Models and Their Comparison
👉 Conversion Path Analysis
Module 23: Qualitative Analysis

👉 Hotjar and Microsoft Clarity Setup with GTM


👉 Heatmap Analysis
👉 Recording Analysis
👉 User Behavior Analysis on Websites
Module 24: Fiverr Marketplace and Gig Creation

👉 Fiverr Marketplace Dashboard Overview


👉 Gig Research and Keyword Analysis
👉 Creating a High-Converting Gig
Module 25: Upwork Marketplace and Creating a Professional Profile

👉 Upwork Marketplace Dashboard Overview


👉 How to Create an Upwork Profile
👉 Bidding on Jobs and Writing Winning Proposals
Module 26: Generating Clients Outside of Freelance Marketplaces

👉 Techniques to Generate Clients Outside of Platforms


Module 27: Buyer Communication

👉 Conducting Buyer Interviews


👉 How to Reply to Buyer Messages to Win Jobs
👉 Cross-Selling and Upselling Services to Scale Earnings
Cheers…

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