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Business Plan Structure and Guidelines

This document outlines the structure and instructions for a business plan covering various topics such as executive summary, company summary, products/services, market analysis, strategy, sales forecast, milestones, management, and financial plan. It provides templates for start-up expenses/funding, market analysis, sales forecast, milestones, and start-up funding tables. Participants are invited to submit an executive summary of their business plan by a certain date for consideration in an upcoming business plan competition.
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Topics covered

  • Font Requirements,
  • Marketing Strategy,
  • Product Differentiation,
  • Target Market,
  • Funding Sources,
  • Submission Format,
  • Deadline,
  • Page Limit,
  • Contact Information,
  • Clarity of Ideas
0% found this document useful (0 votes)
145 views7 pages

Business Plan Structure and Guidelines

This document outlines the structure and instructions for a business plan covering various topics such as executive summary, company summary, products/services, market analysis, strategy, sales forecast, milestones, management, and financial plan. It provides templates for start-up expenses/funding, market analysis, sales forecast, milestones, and start-up funding tables. Participants are invited to submit an executive summary of their business plan by a certain date for consideration in an upcoming business plan competition.
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Topics covered

  • Font Requirements,
  • Marketing Strategy,
  • Product Differentiation,
  • Target Market,
  • Funding Sources,
  • Submission Format,
  • Deadline,
  • Page Limit,
  • Contact Information,
  • Clarity of Ideas

B-PLAN REFLECTIONS

Inviting business plan in the areas of Online retailing, Services , manufacturing and Technological innovation. Structure of Business Plan.

Cover Page

INSTRUCTIONS: The Cover Page should include the following: plan name, company name, company address, company phone and fax, an email address

1.0 Executive Summary


INSTRUCTIONS: Summarize the key points of your business plan.

2.0 Company Summary


INSTRUCTIONS: Describe your company, who you are, where you operate.

2.1 Start-up Summary


INSTRUCTIONS: Summarize your Start-up table numbers, both expenses and assets.

Table: Start-up
Requirements

Start-up Expenses Expense 1 Expense 2 Expense 3 0 0 0

Expense 4 Expense 5 Expense 6 Total Start-up Expenses

0 0 0 0

Start-up Assets Cash Assets Other Current Assets Long-term Assets Total Assets 0 0 0 0

Total Requirements

3.0 Services /Product


INSTRUCTIONS: Describe the products and/or services you offer,unique features and differentiating aspects from competitors.

4.0 Market Analysis Summary


INSTRUCTIONS: Describe the different groups of target customers included in your market analysis and explain why you are selecting these as targets. ( Market research, STP analysis, distribution

channels, SWOT analysis, Market penetration strategy, Pricing, Branding & Promotion strategies )

Table: Market Analysis


Year 1 Potential Customers Growth Year 2 Year 3 Year 4 Year 5 CAGR

Segment Name Segment Name Segment Name Total

0% 0% 0% 0.00%

0 0 0 0

0 0 0 0

0 0 0 0

0 0 0 0

0 0 0 0

0.00% 0.00% 0.00% 0.00%

5.0 Strategy and Implementation Summary


INSTRUCTIONS: Summarize the organizational strategy for target marketing, sales and marketing activities, and product/service development. Build a focused, consistent sales and marketing strategy.

5.1 Sales Forecast


INSTRUCTIONS: Use this topic to explain the Sales Forecast table.

Table: Sales Forecast Sales Row 1 Row 2 Row 3 Total Sales Year 1 0 0 0 0 Year 2 0 0 0 0 Year 3 0 0 0 0

Direct Cost of Sales Row 1 Row 2 Row 3

Year 1 0 0 0

Year 2 0 0 0

Year 3 0 0 0

Subtotal Direct Cost of Sales

5.2 Milestones
INSTRUCTIONS: Describe the milestones (measurable activities) laid out in the Milestones table.

Table: Milestones
Milestone Name me Name me Name me Name me Name me Name me Name me Name me Name me Name me Totals Start Date 0/0/00 0/0/00 0/0/00 0/0/00 0/0/00 0/0/00 0/0/00 0/0/00 0/0/00 0/0/00 End Date 0/0/00 0/0/00 0/0/00 0/0/00 0/0/00 0/0/00 0/0/00 0/0/00 0/0/00 0/0/00 Budget 0 0 0 0 0 0 0 0 0 0 0 Manager ABC ABC ABC ABC ABC ABC ABC ABC ABC ABC Department Department Department Department Department Department Department Department Department Department Department

6.0 Web Plan Summary


INSTRUCTIONS: For e-commerce include discussion of website(development requirements ,technical specifications etc), development cost, operations ,sales and marketing strategies.

7.0 Management Summary


INSTRUCTIONS: Describe the management and personnel structure of the company, including any gaps that need to be filled

8.0 Financial Plan


INSTRUCTIONS: Summarize the financial aspects of your business plan. Projected financial statements (P/L account, balance sheet, business ratios) and break even analysis.

8.1 Start-up Funding


INSTRUCTIONS: Explain where your funding will come from, in what form (as investments and/or loans), and how this funding will cover the start-up requirements outlined in the Start-up table

Table: Start-up Funding


Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required 0 0 0

Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets 0 0 0 0 0

Liabilities and Capital

Liabilities Current Borrowing 0

Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities

0 0 0 0

Capital

Planned Investment Owner Investor Additional Investment Requirement Total Planned Investment 0 0 0 0

Loss at Start-up (Start-up Expenses) Total Capital

0 0

Total Capital and Liabilities

Total Funding

9.0 Corporate social responsibility


INSTRUCTIONS: Activities that help in making a difference to the welfare of the society

General Instruction: Participants need not restrict their ideas to this given format.
The Business plan will be evaluated on

Originality in ideas Creativity Clarity in expression of ideas. Feasibility(Readiness for implementation) potential for economic success Focus on people not just profit.

Procedure for participation: An executive summary of the business plan in Calibri font (size 12) not exceeding 10 pages (excluding cover page) should reach us on or before January The short listed candidates will be intimated by January They are requested to present the business plan on the day of competition. You can participate either as an individual or as a team( max 2 members) Duration : 30 minutes per team

General Instructions: Each abstract should be submitted in its final form. Please review abstract or synopsis to verify that all names, titles, etc. are spelt correctly and correct mailing address is included for each author. Presentations and abstracts should not be used to advertise organizations, products, services or job openings. All abstract or synopsis must be submitted in .pdf format and mailed to [email protected] with subject line: B-plan abstract. Cover page should consist- Presenter ,Full names, Email Address and contact number, Name of the college. The decision of the jurors or the Organizers of this Competition would be final, binding and abiding. Assurance Type the following statement. Submission will be considered as acceptance of this responsibility: If my proposed abstract is accepted, I agree to deliver the presentation, or arrange for it to be delivered, at ASB for Pragati 2012.

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