Bachelor of Arts - Journalism &
Mass Communication
UGC-DEB
ACCREDITED BY: (Online
Education)
WORLD EDUCATION SERVICES
CONTENTS
01 Message from the Chairman & Directors
03 About Amity University Online
06 About the Programme
07 Programme Curriculum
08 Global Faculty
09 Accreditations & Fee Details
11 Amity University Online Advantage
12 Alumni Working At
13 Contact
WWW.AMITYONLINE.COM
Mr. Ajit Chauhan
Chairman - Amity University Online
Amity University Online is devoted to creating a transformative learning
environment, a digital classroom with true mobility and access to
education from anywhere. Our career-oriented programmes are specially
designed for working professionals offering futuristic learning
experiences on our awarded LMS, along with face to face interactions, live
online classes, webinars, video lectures & one-to-one sessions with faculty,
designed and delivered by over 6000 eminent corporate experts and
faculties. With a constant and sustainable rise in the need for highly-
skilled professionals, it is becoming crucial for employers to develop and
retain well-educated and motivated employees. At Amity University
Online, we understand and create professionally strong individuals with
higher education and training for meeting the evolving industry
demands.
1
Message from Directors
Dr. Priya Mary Mathew
Director, Academics
This is the age of knowledge. And anyone who says “I do
not know” at this age, will risk being labelled “outdated”.
We at Amity Online Family have pledged to ensure no one
faces that dilemma. That’s why you will find Amity
University Online going to the depths, the widths, the
lengths to ensure we serve as many humans as possible.
Choices decide the fruits of your life. Taking up online
programs with AUO is a wise decision to widen your
opportunities to succeed.
Prof. Abhinash Kumar
Director
Amity University Online provides ‘Anytime, Anywhere’
education experience, intensive corporate interaction,
industr y-oriented teaching delivered by eminent
corporate experts and world-class faculty. Designed to suit
both graduate students and working professionals, our
programmes adhere to UGC’s stringent criteria and we are
at par with the campus programmes.
2
About Amity University Online
Bringing together pedagogy, content and technology, Amity University Online
is home to a range of University Grants Commission (UGC) recognized
programmes meant for anytime, anywhere learning. Amity University Online
serves the educational aspirations of students across the globe through 24
programmes under Masters, Bachelors, Post Graduate Diplomas through its
well-researched curriculum, renowned faculty, cutting-edge technology and
close industry academic partnerships.
The country's first university to receive the prestigious UGC accreditations
for its online programmes, Amity University Online is devoted to creating
a transformative learning environment. In today's environment, when
content is mobile and available anytime, anywhere, learning is truly a
click away.
3
A LEADING GLOBAL EDUCATION GROUP
Amity Education Group is one of the largest education groups, established
over twenty years ago, offering globally benchmarked education right
From pre-school to Ph.D. level with over 400 UG & PG programmes across
various disciplines in education.
175,000 225,000 6,000+
Students Online Students Faculty
120,000 1,200 28
Alumni Worldwide Acres of Campuses Schools & Pre-schools
11 Universities in Noida, Gurugram, Greater Noida, Jaipur, Mohali
Lucknow, Mumbai, Gwalior, Raipur, Kolkata, Ranchi & Patna
16
International Campuses including London, Dubai, Singapore,
New York, San Francisco, Abu Dhabi, Mauritius, Sharjah,
South Africa, Amsterdam, Nairobi, Tashkent
4
There is much more to the
program than what I was
expecting initially. It has been
much more than an educational
experience. It has been a
phenomenal leadership training,
personal growth and professional
development experience as well. I
think the entire program is very
well designed and adds
tremendous value to my long-term
career aspirations.
Bashra Meher
RootShell Inc.
5
About the Programme
BACHELOR OF ARTS -JOURNALISM &
MASS COMMUNICATION
Learning Efforts - 12/15 hrs a week | Duration - 3 Years | Credits - 126
An exhaustive three year (6 semesters) undergraduate programme offering in-depth study
of theoretical concepts and functional areas in Journalism and Mass Communication.
From advertising, electronic communication, print media, news writing,public relations &
corporate communication, editing, photo journalism,event management, reporting &
writing, audio visual communication, cyber journalism, and press law & media ethics to TV
production, Internet &new media, and media ecology – the course covers important
concepts, trends, and practices in the subject area.
The programme provides high-quality academic and technical training using different
teaching resources, including case studies, practical exercises, student meetings,
screenings, and group readings. The programme includes technical skills in many areas of
mass media and interaction, theoretical views on their existence and use, and historical and
social knowledge of their dynamics.
Given its scope, the programme will benefit anybody (with 10+2 years of formal schooling)
keen to gain deep knowledge in the subject area.
6
Programme Curriculum
SEMESTER 1 SEMESTER 2
Mass Communication Models and Introduction to Radio and Audio
Theory Technique
Print Journalism Photography theory and Practice
Graphics and Visual Communication Media Ethics and Laws
Business Communication Environmental Studies
SEMESTER 3 SEMESTER 4
Advertising Concepts Online Journalism and Digital Media
Introduction to Television Production PR Concepts
Introduction to Media Research Communication for Sustainable
Global Media Scenario Development
Individual Excellence and Social Principles of Marketing-1
Dynamic Writing for Specialism
SEMESTER 5 SEMESTER 6
Event Management Concepts Major Project
Film Making Techniques Camera Operations
Client Servicing and Creatives PR and Campaign Planning
Brand Management Digital Marketing and Content
Professional Ethics Development
Ad. Production and Campaign Planning
7
Our Global Faculty
Asst. Prof. Brian Porter
MSc. Management - Boston University,
Online Facilitator - Boston University,
Adjunct Professor - Nicholas College,
Vice President of Strategic Partnerships at MGCG
Prof. Luke Pearce
M.A. in Education, University of Sheffield,
PGCE from Sheffield Hallam University,
Teaching fellow - University College London
Prof. (Dr.) Ronald C Darnell
PhD, Organization Management - IT Management,
Capella University, USA,
Professor and Program Coordinator -
Amberton University,
Visiting Professor– DeVry, University,
Professor - Parker University,
Principal Consultant & Agile Coach- Vizient, Inc.
Prof. (Dr.) Julia Fallon
MBA from Cardiff University and PhD from the
University of Wales, UK,
Principal Lecturer, at Cardiff Metropolitan University,
UK
Prof. Mike Berry
MSc. in Math and Economics -
Imperial College London,
Professor (Marketing) at
Hult International Business School, UK
8
It was good to take a online
programme f rom Amity which
helped me in excelling career
growth in my current organization
through theoretical knowledge. I
was able to deliver much more
based on the course which I opted
for. Helped me in learning new
terminologies and approaches.
Aman Gaur
PayTM
9
Amity University Online Advantage
Live & Interactive Lectures Web Proctored Mode for
by Expert Faculties the freedom to take
exams anywhere
World-class curriculum Learn from the leading
designed by eminent faculty global faculties
and industry professionals
Regular webinars Virtual job fairs and
by industry leaders career assistance
International collaborations Easy-to-use LMS accessible
with Ivy League universities anytime, anywhere
Strong alumni network Exemplary employer rating
of various programmes
11
Alumni Working At
12
FOR ENQUIRIES
Amity University Campus, Sector - 125, Noida, India
Toll Free No. : 1800-102-3434
Website : www.amityonline.com
