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D Act

The document outlines five group activities aimed at enhancing digital marketing skills. Activities include reconstructing the marketing mix for online environments, designing gamification strategies, creating influencer marketing plans, developing crisis response strategies, and researching digital marketing trends. Each activity focuses on applying core concepts and tools in practical scenarios to achieve specific learning outcomes.

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Silky Gaur
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13 views1 page

D Act

The document outlines five group activities aimed at enhancing digital marketing skills. Activities include reconstructing the marketing mix for online environments, designing gamification strategies, creating influencer marketing plans, developing crisis response strategies, and researching digital marketing trends. Each activity focuses on applying core concepts and tools in practical scenarios to achieve specific learning outcomes.

Uploaded by

Silky Gaur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

UNIT ACTIVITY LEARNING OUTCOME

Activity 1: “Marketing Mix Rebuild – Online Edition” Identify and explain core
digital marketing concepts,
Description: tools, and skills.
Groups choose a traditional product or service and
reconstruct the 7Ps (Product, Price, Place, Promotion,
People, Process, Physical Evidence) for an online
environment. Present the transformation.

Activity 2: “Gamify the Brand” Apply SEO, SEM, content,


and social media marketing
Description: to enhance brand value.
Design a basic gamification strategy to promote a product Bloom’s Level: Apply (K3)
(like reward points, leaderboards, quizzes).

 Choose a digital platform.


 Include user flow and reward mechanisms.

Activity 3: Influencer Strategy Pitch” Design and create platform-


specific content strategies
Description: for engagement.
Groups select a product and create an influencer marketing
strategy:

 Choose 2 influencers.
 Justify choice with audience metrics.
 Define deliverables (Reels, YouTube shorts, etc.).

Activity 4: “ORM Simulation – Crisis Response” Apply and evaluate digital


strategies integrating ROI,
Description: ORM, and web design.
Give each group a mock online PR crisis (e.g., negative
reviews, fake news). They must:

 Draft a digital response strategy across channels.


 Design a recovery campaign with positive
messaging.

Activity 5: “Trend Tracker: Future of Digital Marketing” Understand trends, ethics,


and customer experience
Description: strategies in digital
Groups research 3 global and 3 Indian digital trends (e.g., marketing.
voice search, AI in marketing, data minimalism). Present via
infographic or short video.

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