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TC RealEstateListingMarketingPlan 2024 MEL Rnd1

The Real Estate Listing Marketing Plan outlines a comprehensive strategy for marketing a property, including understanding the listing, pricing strategy, preparing the house for sale, and creating visual assets. It emphasizes digital and traditional marketing methods, such as social media ads, open houses, and neighborhood marketing. Additionally, it includes a bonus section for luxury listings, highlighting specialized marketing techniques.

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duy.langsinhthai
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49 views1 page

TC RealEstateListingMarketingPlan 2024 MEL Rnd1

The Real Estate Listing Marketing Plan outlines a comprehensive strategy for marketing a property, including understanding the listing, pricing strategy, preparing the house for sale, and creating visual assets. It emphasizes digital and traditional marketing methods, such as social media ads, open houses, and neighborhood marketing. Additionally, it includes a bonus section for luxury listings, highlighting specialized marketing techniques.

Uploaded by

duy.langsinhthai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Real Estate Listing Marketing Plan

1. Get to Know the Listing 7. Digital Marketing


† Identify the Home’s Unique Selling Features † Create a Single Property Website
† Consider Lifestyle † Create Ads for Facebook and Instagram
† Research the Neighborhood † Create Google Ad
† Create Post for LinkedIn
2. Pricing Strategy
† Create Post for Pinterest
† Prepare CMA † Create Posts for TikTok
† Discuss Options With Seller † Post on Craigslist
† Local Market Considerations † Launch a Remarketing Ad Campaign

3. Prepare House for Sale 8. Traditional Media Marketing


† Clean and Declutter † TV
† Repairs and Touch Ups † Radio
† Staging † Home Magazines
† Virtual Staging † Listing Flyers
† Newspaper Display Ads
4. Create Visual Assets
† Professional Photography 9. Neighborhood Marketing
† 3D Tours † Yard Signs
† Promo Video and Virtual Tours † QR Codes
† Aerial Photography and Video † Geo-based Marketing
† Branded Directional Signs
5. Create Listing & Post Everywhere
† Postcards and Doorhangers
† Write Property Description † Circle Prospecting
† Post on Local Multiple Listing Service
† Post on Brokerage and Personal Websites 10. Sphere Marketing
† Post on Additional MLSs † Share Your Listing With Your Office
† Syndicate Your Listing † Market to Outside Agents and Brokerages
† Prepare a Listing Book † Email Blast to Your Sphere
† Send Newsletter
6. Open Houses
† Share with Local Businesses
† Traditional Open House † List on Broker Tour or Broker Caravan
† Virtual Open House † Update Seller Weekly
† Open House By Appointment
† Follow Up With Open House Attendees

† Create Your Brand


† Market Nationally & Internationally
Bonus: Luxury Listing Marketing † Produce Custom Video
† Host a Broker’s Open
† Create Hi-quality Brochure

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