COURSE GUIDE

Course: Purposive Communication Semester: 1st School Year: 2025-2026

Class Schedule: Instructor: Maria Chande Bula-Lazarra
Course Description
Purposive Communication is about writing, speaking, and presenting to different audiences and for
various purposes. (CMO 20 s 2013)

Purposive Communication is a three-unit course that develops student’s communicative

competence and enhances their cultural and intercultural awareness through multimodal tasks that
provide them opportunities for communicating effectively and appropriately to a multicultural audience
in a local or global context. It equips students with tools for critical evaluation of a variety of texts and
focuses on the power of the language and the impact of images to emphasize the importance of
conveying messages responsibly. The knowledge, skills and insights that students gain from the
course may be used in their other academic endeavors, their chosen disciplines, and their future
careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for
various purposes.

Course Outline
SCHEDULE TOPIC
Week 1 Principles and Process of Communication

Week 2 Communication Ethics & Responsibilities

Week 3 Varieties and Registers of Communication

Week 4 Barriers to Communication
Week 5 Intercultural and Multicultural Communication
Week 6 Communication and Globalization

Week 7 MIDTERM EXAMINATION

Week 8 Evaluating Messages and Texts
Week 9 Communication in the Workplace
Week 10 Communication for Academic Purposes
Week 11 Public Speaking and Presentation Skills
Week 12 Visual, Digital Communication and Media Literacy
Week 13 Communication Aids and Strategies
Week 14 Communication Planning and Campaign
Week 15 Final Requirement Presentation

Week 16 FINAL EXAMINATION

Course Requirements

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Effectivity Date: June 10, 2021
Course Learning Outcomes Required Output
Attendance, Quizzes, Recitation, Assignments, 3-
At the end of the course, the students should be minute Speech, Job Interview, Four Pics-One Ethics,
able to: Academic Paper, Major Examinations

CLO1.Demonstrate effective communication skills

in various forms (oral, written, visual) and
contexts.

CLO2.Analyze the role of communication in

various multicultural and global contexts.

CLO3. Apply strategies for effective

communication across modes and purposes.

CLO4.Create purposive communication outputs

for academic and professional settings.

CLO5. Exhibit ethical and responsible use of

information and communication technologies
Course Policies Grading System
1. To ensure successful completion of this course, 60% - Class Standing (Quizzes, Assignments, Class
students are expected to arrive for class on time Participation, Projects)
and to remain in class until the end of the class 40% - Major Examinations (Prelim, Mid-term, Pre-
session. Students who will arrive 15 minutes late finals, and final Examination)
for the course will be noted absent. Seven non- ______
consecutive absences will be subject for drop out 100%
on the course.
2. All students are expected to behave with
academic honesty. It is not academically honest to
misrepresent another person’s work as your own,
to take credit for someone else’s words or ideas,
to obtain advanced information on confidential test
materials, or to act in a way that might harm
another students’ chances for academic success.
These students will automatically have a grade of
5.0 after three (3) offenses of academic
dishonesty.
3. Assignments and requirements should be
submitted on the set deadline.
4. All students are expected to take Major Exams
(Mid-term/Finals) on the specified day. In general,
no make-up test or re-test will be given except
when circumstances warrant but with valid
supporting documents presented.
5. Group activities will be part of the class
participation. Students should participate actively
or get involved in group dynamics and other group
assignments.
6. All students are expected to attend classes in the
prescribed uniform.
Other course policies will be based on the student
handbook.

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References
1. Adler, R., Elmhorst, J.M. & Lucas, K. (2012). Communicating at work: Strategies for success in
business and the professions. McGraw Hill.
2. Biber, D. & Conrad. S. (2009). Register, genre, and style. Cambridge Univ. Press
3. Bullock, R. & Goggin, M. (2013). The norton field guide to writing, 3rd ed. W.W. Norton and
Company
4. Chase R. & Shamo, S. (2013). Elements of effective communication, 4th ed. Plain and Precious
Publishing
5. Dainton, M. & Zelly E. (2015). Applying communication theory for professional life. A practical
introduction 3rd ed. Sage Publications
6. Lucas, S. (2011). The art of public speaking. McGraw Hill
7. Mooney, A., Peccei, J.S., La Belle, S. et. Al. (2010). Language, society and power: An
introduction, 3rd ed. Routledge.
8. Searles, G. (2014). Workplace Communication: The basics. 6th ed. Allyn & Bacon.
9. Uychoco, M. T. & Santos, M.A. (2017). Communication for society: Purposive Communication.
Rex Bookstore, Inc.

Consultation Schedule
Fridays, 8:00 AM-5:00 PM

Prepared by: Approved:

MARIA CHANDE BULA-LAZARRA VANESSA FE MENGOTE

Instructor Program Head

ESSU-ACAD-501 | Version 4
Effectivity Date: June 10, 2021
 Roleplay Presentation Rubric
Task: Present a 5-minute roleplay showcasing the two selected language
registers of your group.
Criteria Description Points

Both registers are clear, correct, and appropriate for

Content & Accuracy 30
the situation.

Creativity & Presentation is interesting, unique, and holds the

20
Engagement audience’s attention.

Clarity of Delivery Clear voice, correct pronunciation, and easy to follow. 20

All members participate equally and work well

Teamwork 15
together.

Time Management Within 4:00–5:00 minutes. 10

Props/visuals are relevant and add to the

Props/Visual Aids 5
presentation.
Total: 100 points

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 RUBRIC for Academic Papers
(e.g., reflection papers, philosophical essays, issue analyses, etc.)
Criteria Excellent Proficient Developing Needs Weight
(21–25 pts) (16–20 pts) (11–15 pts) Improvement
(0–10 pts)
Content and Thorough, Addresses Topic is Inadequate
Relevance insightful, and the topic addressed but coverage or off-
fully clearly and lacks depth or topic; lacks
addresses the competently; clarity; minimal relevance or
topic; some critical insight. understanding.
25%
demonstrates evidence of
critical critical
understanding thinking.
and original
thought.
Organization Logical flow; Mostly well- Some Poorly
and clear organized organizational organized or
Structure introduction, with minor issues; ideas hard to follow;
body, and lapses in not clearly lacks clear
20%
conclusion; flow; overall connected. structure.
transitions structure is
enhance evident.
readability.
Use of Appropriately Uses Limited or Lacks
Sources and uses scholarly appropriate inconsistent use supporting
Evidence and relevant sources with of sources; evidence;
sources; well- mostly weak sources poorly
20%
integrated effective connection to chosen or
citations integration. arguments. absent.
support
arguments.
Analysis and Demonstrates Shows good Minimal Lacks analysis
Reflection deep analysis, analysis and analysis; or reflection;
personal relevant personal views superficial
insight, and personal stated but not treatment.
20%
connection to reflection. explored.
broader
educational
issues.
Language, Academic Mostly clear Some grammar Frequent errors 10%

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Criteria Excellent Proficient Developing Needs Weight
(21–25 pts) (16–20 pts) (11–15 pts) Improvement
(0–10 pts)
Style, and tone; no errors writing with and style issues that hinder
Mechanics in grammar, few minor that affect comprehension.
spelling, or errors. readability.
punctuation;
writing is clear
and concise.
APA Strict Mostly Several APA Major formatting
Formatting & adherence to follows APA formatting problems or
Academic APA 7 style; style with issues or plagiarism
Integrity all sources minor inconsistencies. detected. 5%
cited properly; citation
no signs of errors.
plagiarism.

Performance Levels:
 90–100 (Excellent): Exceeds expectations in all criteria.
 75–89 (Proficient): Meets expectations with minor issues.
 60–74 (Developing): Needs improvement in key areas.
 Below 60 (Needs Improvement): Does not meet academic standards.

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 RUBRIC for Oral Presentations
(e.g. group reports, community-based project proposals, course reflections, or
final presentations.)
Needs
Excellent (21– Proficient Developing
Criteria Improvement Weight
25 pts) (16–20 pts) (11–15 pts)
(0–10 pts)
Content and Content is Content is Some gaps in Lacks clear
Organization accurate, mostly content or content or
complete, and accurate unclear logical
insightful; well- and organization. structure;
structured with complete; difficult to 25%
logical flow structure is follow.
(introduction, generally
body, clear.
conclusion).
Delivery and Speaks clearly, Generally Inconsistent Difficult to hear
Clarity confidently, and clear and clarity or or understand;
with appropriate audible with confidence; reads entirely
pace, tone, and some frequent from notes; no
enthusiasm; reliance on reading or engagement. 25%
excellent eye notes; good unclear
contact and eye contact. speech.
minimal reliance
on notes.
Visual Aids Visuals (e.g., Visuals are Visuals are No visual aids
and Support slides, props) are useful but present but or visuals
Materials clear, well- may lack minimally distract from
designed, and design or helpful or the 20%
enhance clarity in contain some presentation.
understanding; parts. errors.
free from errors.
Audience Effectively Shows Limited No audience
Engagement engages audience audience audience awareness;
and through interaction awareness engagement; lacks confidence
Confidence or rhetorical and some some signs of or appears 15%
techniques; highly confidence. nervousness. disengaged.
confident
demeanor.
Q&A and Answers questions Can answer Struggles with Cannot answer
Preparedness accurately and most questions; questions; lacks
confidently; clearly questions; shows limited preparation or 10%
prepared and preparation preparation. understanding.
knowledgeable. is evident.
Time Stays within time Slightly Noticeably Greatly 5%
Management limit; well-paced over/under short or long; over/under

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 Needs
Excellent (21– Proficient Developing
Criteria Improvement Weight
25 pts) (16–20 pts) (11–15 pts)
(0–10 pts)
throughout. time but pacing time; poor
generally uneven. pacing.
well-paced.

Performance Levels:
 90–100 (Excellent) – Presentation demonstrates mastery and quality.
 75–89 (Proficient) – Solid presentation with minor areas for improvement.
 60–74 (Developing) – Basic requirements met but needs significant
improvement.
 Below 60 (Needs Improvement) – Presentation does not meet expectations.

ESSU-ACAD-501 | Version 4
Effectivity Date: June 10, 2021