I, Gahng Kim, affirm that I have neither given, received, nor witnessed
unauthorized aid on this deliverable and have completed this work
honestly and according to the professor’s guidelines.
(1) Estimate the percentage of college student population who are
movie theater goers (Q1). Include 1 SPSS table to support your
answer.
NO: 10%
YES: 90%
(Q1)Did you attend at least one movie at a movie
theatre in the past year?
Cumulative
Frequency Percent Valid Percent Percent
Valid No 50 10.0 10.0 10.0
Yes 450 90.0 90.0 100.0
Total 500 100.0 100.0
(2) Generate a histogram (1 SPSS chart, see Using SPSS above) for
the number of movies attended at a movie theater each month (Q3) by
the students in the sample.
(3) Based on the histogram, create a new variable, Segment (low
interest: 0-0.9, moderate interest: 1.0-3.0, enthusiastic: 3.1 or more),
from Q3 (cf. assignment 2 where a new variable “catedlev” is created
from “edlevel”), and find the percentage for each segment. Like (1),
please include 1 SPSS table to support your answer.
Low Interest: 10%
Moderate Interest: 74%
Enthusiastic: 5.6%
SegInt
Cumulative
Frequency Percent Valid Percent Percent
Valid Low Interest 50 10.0 11.2 11.2
Moderate Interest 370 74.0 82.6 93.8
Enthusiastic 28 5.6 6.3 100.0
Total 448 89.6 100.0
Missing System 52 10.4
Total 500 100.0
(4) Perform a crosstabulation of Segment and Q7b. (1 SPSS chart, cf.
Job #5 of assignment 2 but use “Analyze / Descriptive Statistics /
Crosstabs / Cells / Under Percentages click Column” to generate
percentages in the cross tabulation table.
SegInt * (Q7b) Regarding your search for information about movies playing at
movie theatres, how important is: Internet Crosstabulation
(Q7b) Regarding your search for information
about movies playing at movie theatres, how
important is: Internet Total
Very Somewhat
Unimporta Unimporta Somewhat Very
nt nt Important Important
SegInt Low Interest Count 6 6 18 18 48
% within (Q7b)Regarding 16.2% 13.3% 12.7% 8.1% 10.8%
your search for
information about movies
playing at movie theatres,
how important is: Internet
Moderate Count 25 35 117 193 370
Interest
% within (Q7b)Regarding 67.6% 77.8% 82.4% 86.9% 83.0%
your search for
information about movies
playing at movie theatres,
how important is: Internet
Enthusiastic Count 6 4 7 11 28
% within (Q7b)Regarding 16.2% 8.9% 4.9% 5.0% 6.3%
your search for
information about movies
playing at movie theatres,
how important is: Internet
Total Count 37 45 142 222 446
% within (Q7b)Regarding 100.0% 100.0% 100.0% 100.0% 100.0
your search for %
information about movies
playing at movie theatres,
how important is: Internet
