Conduct a study of processes and procedures for the purpose of

of
standardize them.

Use software tools to improve performance

y
participation of the company in external and internal factors.

Identify the type of organization, economic sector, and commercial activity.

CONCEPTUAL FRAMEWORK

1. ORGANIZATION TYPE PLAN

Company name: Telepizza S.A
Type of organization: Corporation.
ADVANTAGES

It is made up of 5 partners, which gives them more motivation to

dedicate better their efforts to participate directly with the benefits

Easier expansion (Globalization) in the labor market.

Better guarantee for national and foreign investments,

investment
to carry out in society.
DISADVANTAGES

Greater tax control over its operations

Greater demands in the control and accounting record of their operations

Operational regime and more complex control and costs

2. STRATEGIC PLANNING
Strategic planning aims to analyze the organization, to
to be able to
identify the problems present in it, and thus be able to
to find
solutions for the aspects that need to be improved.
MISSION
ACTUAL.
To be the best company to work for.
The best in whatever we set out to do.
Sharing the enjoyable moments of our customers.
With products always made from balanced ingredients
Able to deliver them at any time and in any place.

The mission does not answer the questions discussed in class, which are

¿Quiénes somos? ¿Qué hacemos? y ¿Para quién lo hacemos?

PROPOSAL

We are the most important pizza chain in the country, providing

products
of optimal quality with a trained, competitive human group,
satisfied with
its labor and personal development.
VISION
CURRENT
Offer excellent service at any time and in
any
place. Being part of leisure and fun moments of our
clients.
Offering a delicious and balanced product, ready for consumption,
adapted
to the customer's taste.

This vision does not indicate where the organization is headed, that is, if it wants to

to be the leading organization at the national, international level, etc. Thus

how
it also does not answer the following questions: What needs does it try to

satisfy externally and internally?, What is the reason for being of

the
organization? And what does the organization intend to achieve?

Proposal
We will be a leading chain of pizzerias, with high competitive advantages.
what will be

recognized globally, being identified as one of the companies

but
innovative and reliable, offering good quality products
QUALITY OF OUR PRODUCTS
ACTUAL
We seek the highest quality of our products, carrying out a
rigorous
process in the selection of ingredients, with continuous innovations in
product
and adapting to the peculiarities of each market.
A telepizza pizza is composed of ingredients present in
the diet
Mediterranean, like olive oil, bread, and tomato.
Natural and fresh ingredients are used for its preparation.
potentiate
the use of vegetables: tomato, pepper, onion, etc...

CLIENTS
Telepizza in its marketing department implements a
strategy that
it consists of an approach to the consumer by regionalizing the study of
market
and adapting to the needs of the area. It was sought that the
study abroad
I continue to detect consumer trends and the creation of a
methodology
work with a focus on the consumer.
Additionally, the company conducts random surveys of its
clients
asking about the quality of your service, strategies such as whether you
produce
a delay of more than 30 minutes in the pizza delivery is free, it
they offer
offers for those clients who are left alone giving them the
right of
consume drink, pizza or dessert.
Improvement strategies:

Implement training for all staff in the organization

focused
customer service
An organization as prestigious and recognized in the market in which it operates
move
they often have a wide variety of clients, not all clients are going to
ask for the

same product and at the same established time.

It is there where the different types of customers need to be identified to attract.
the
the vast majority of consumers in the market and likewise,
to have a raise
considerable in the profits.
Potential Clients: They are those clients that Inca could
offer you the
products since they have purchasing power and automatically
they would increase the

utilities in the organization.

However, Telepizza has a drawback because they do not have the
availability
to receive new clients and deliver their product to them in a short time and
this makes
that the possibility of attracting new customers is reduced

Possible Clients: The clients are convinced of the product but not in
what
totality, the best way would be to innovate the product so that these
clients
stay at Telepizza.

They are not evolving in the market, losing potential customers.

that I can have.

Market studies should be conducted defining the population and the niche.

from this, what are their preferences, determine the customer's profile.

The product remains static and this can lead to a decrease.

both in clients and in their sales.

The organization lacks innovation. Yaque only has one guideline.

for the preparation of pizzas; the product remains static and this
causing a decrease in customers
6.2 COMPETITORS
Telepizza has always sought to acquire franchises and acquire the businesses of its
competition, always focused on growth both nationally and
international.
The franchise system implemented by the organization sought to that the
investment
on the part of the company was minimal, this business strategy has
how
advantage that reduces the risk when making an investment seeking
increase
its points of sale in partnership with a well-known and established brand.

The company not only sought to take over its competition but also
implement strategies such as covering more market and diversity of
products
creating store chains like Tele Grill which is a food chain
fast food burgers, chicken, ribs; we found another chain of
dedicated to the

Chinese, Hindu, and Japanese food called Eastern Tele

Improvement strategies:

The company could implement a lower cost strategy.

he
which does not necessarily have to indicate that it is the lowest cost in the

market, rather seek to implement a cost that is more affordable for

the consumers.

Implement strategies for differentiation through a study

of the market where the needs of the

consumers and seek for the company to adapt to them.

The company must continue looking for ways to enter new markets.

markets with current products expanding their coverage

geographical.

Benchmarking conducts comparative studies with its competitors.

Establish a strategy that allows the company to know its

new competitors and implement negotiation is where they can be

reaching cooperation agreements between competitors.

Conduct statistical studies and forecasts that will allow you to

the
organization to project oneself.
 Management is null; a competitive advantage must be generated.

sustainable that the difference of my competitor.

Establish cooperation agreements.

Identify which organizations are dominating the market of the

pizzas
When developing and innovating the product, its cost must be below
below my potential competitor and consequently should have a
added value.

No substitute products identified.

They do not identify the customer's need.

Since Campofrío is the leader in the food sector, it should do

a strategic alliance with Telepizza.

Establish an agreement with my competitor to be able to make alliances;

The more I know about my competitor, the better the strategies are.

6.3 SUPPLIERS
It is important to highlight that Telepizza implemented strategies such as

buy franchises and acquire businesses from which they would be

directly benefited at the time of providing their services
one of these was the acquisition of a cheese company Luxos which
it corresponded to 40% of the purchase to its suppliers.

Improvement strategies:

The company must look for a model for supplier selection.

what
they meet all the requirements of Telepizza and from this
to establish
a negotiation strategy that will allow you to have a
variety of
suppliers.

Hold regular meetings with suppliers to strengthen

the
relationship and make visits to their facilities to understand their way of

to work.
 The company must see its supplier as a strategic ally since
their products are important in seeking mutually beneficial relationships

beneficial for acquiring your products at the best price, from the best

quality, with the best delivery times, etc.

They are not looking for new suppliers, as the only ones they have have to be

to govern this.

Identify who my competitors are and what the possibilities are that

their suppliers are in competitors, apply benchmarking.

The retired supplier may become a competitor.

Yaque, your cheese supplier Luxtor handles 40% of the total.

of the
Purchases, Telepizza should have at least 3 suppliers for each
input that is required.

6.4 TECHNOLOGY
Improvement Plan
STRATEGY 1: IMPROVE CUSTOMER SERVICE (4 MONTHS)

Establish agreements with business training companies

Train and guide employees focused on service to

client

Hire staff for the design and implementation of surveys

Conduct satisfaction surveys.

Implement the results of the surveys towards the improvement of the

customer service
STRATEGY 2: CONDUCT ADVERTISING CAMPAIGNS (3 MONTHS)

Hire a publicist or designer for the campaign and advertising brochures

Carry out advertising campaigns at various events

Contract with the printing house for the brochures

Create and use brochures to promote the company

STRATEGY 3: IMPROVEMENT OF BENCHMARKING (2 MONTHS)

Hire a professional in marketing or market research.

Conduct comparative studies with the main competitors

STRATEGY 4: INCREASE DISTRIBUTION CHANNELS. (8 MONTHS)

Industrial engineer contract with a specialization in logistics and long-term

experience.

Create strategies to avoid delays in the orders placed by

our clients

Conduct market studies for the opening of new locations.

Search for new sales distributors

STRATEGY 5: MOTIVATE AND INCENTIVIZE WORKERS FOR THE

INCREASE IN SALES (4 MONTHS)

Hire a professional in business motivation

Hold daily meetings with the workers, motivating them and

communicate the importance of sales (30 minutes daily)

Give generous bonuses based on the sales made by the

workers
The following recommendations are based on the analysis conducted in
TELEPIZZA
It is worth mentioning that openness to change is very important.
have the
shareholders since many times when trying to implement systems
logistics in
a company the first problems it faces
implementer is
the lack of support from management due to fear of change and
the costs. A
continuation, some recommendations to take into account:
RECOMMENDATIONS
1.- Include a logistics department that allows for control of the flow
of
completely materials, this means that it can clarify a
traceability of
material from the moment a request is made for
client until the
moment it is delivered to it.
The varieties of telepizza are oven-baked. one of
the techniques
healthier culinary options with lower caloric intake. Each pizza
is prepared at the

moment maintaining the nutrient content of its ingredients.

Telepizza helps you maintain a varied and balanced diet with its wide range
gama
of products that adapt to nutritional needs of
each
consumer
Applying the logistical concept, that is, it is not necessary to generate a
department
new to be able to visualize the effects of logistics, enough
to resume the
same concept and apply it in the various departments of the
company.
3.- Conduct a thorough analysis of the current cost model and
carry out the
relevant modifications for cost minimization.
4- include a marketing department focused on advertising in order to
to carry out
different distribution channels, and cover the entire area of goods
industrial
such as semi-trailers.
Analysis case Telepizza
Telepizza. An innovative Spanish company in fast food delivery created by
foreign majority shareholders with a family relationship (siblings), with
military training experience, participation in different companies and jobs with
a preparation in finance and management studies. This company was created in
the year 1988. As time goes by, one of the brothers (Leonardo) takes the direction
complete with this company with 38% of the shares.
One can appreciate a management that mixes strategies used for
achieving its goals clearly visualized in the form of direction. Within these
we appreciate the Planned Strategy which is formulated by a central leadership that
formally controls accompanied by a Business Strategy, which has as
collective and disjointed vision of a single leader with personal control that the lord
Leonardo adopted to achieve his goals.
This company established itself in the Spanish market, and one of the reasons was the
acquisition of a portion of its shares (9.1%) by the BBV group, which generated a
most respected by financial analysts. This is due to the entry of the
the company went public in 1996, which according to statistics and graphs caused a
40% increase in the value of the company.
The number of 100 establishments after 5 years of operation provides a perspective
the goal of significantly increasing the positioning in the
Spanish market. It is determined to continue growing at 40% annually, which does not allow for the
distribution of dividends to shareholders. A large part of this is due to the franchise which
it had very particular conditions and where the quality requirements had to be met
in 100%.
A vertical integration is appreciated to strengthen the entire production line.
starting with the purchase of a competitor company 'Pizza World', this
action provoked...

Telepizza, the pizza chain has made several moves that affect its
philosophy base that denotes important adjustments in costs as well as expansion of
the lines of sales of products. In both cases, I believe that they are not measures that you
may benefit the company in the medium term due to the significant modifications that
they carry out.
Within the new products segment, Telepizza has been testing for a long time.
different products as complements to the pizzas that do not quite create a
a solid base of consumers within their clients. Let's remember the experiment with
the kebabs, the modifications in the potatoes or the garlic bread, like the only one that
It seems that it has turned out a little better.

On the other hand, it has introduced hamburgers into its product catalog.
and this break with the total philosophy of home delivery pizza could take a toll on
medium term. The hamburger scheme you have is not broad enough.
for the consumers of the same and on the other hand, loses purchase amount with
what reduces the product margin due to the cost associated with distribution.

The Telepizza pizza consumer is not going to casually resort to entering as well.
in their hamburgers. Telepizza has gotten into a very complicated situation with this
maneuver where I will likely try to improve sales by opening new ones
products with more affordable prices for a market that is different from the one it already has.

At the cost reduction point, it has targeted the foundation of differentiation that
they covered their products. The pizza dough has been replaced byanother one worse
qualityand that requires less preparation and elaboration in all stores.

I believe that all these movements, the franchise chain is mortgaging

seriously their future and conveys to the rest of SMEs a series of points
important issues that we must evaluate twice before carrying out:
Reduce costs that do not directly affect the quality of the product.
service but to ancillary aspects.

The launch of new products implies that they have common synergies with
those we already have, not opposing as can be the case presented.

Maybe I'm wrong, but I think Telepizza is making too many mistakes in
basic aspects.

THE COMPANY

If we try to define Telepizza, we will find ourselves facing a true

economic unit of production, social and decision-making.

Its facilities and technology, along with the large capital invested and the group of personnel
what drives this company forward, perfectly coordinated, they demonstrate the true
meaning of 'Unity'.
This company is based on consumer satisfaction, on giving the customer what they request (the
the management team ensures that this is where Telepizza's success comes from.

SCOPE PRODUCT/MARKET

As we have already said, Telepizza is dedicated to the preparation and delivery of pizzas.
home, in recent years it has been expanding its activity. Today call to ask us
bring the pizza home, eat it in the place, celebrate a birthday and even take a
group of children on a trip to Telepizza to learn more about nutrition, about the
company and make your own pizza.

Telepizza has a large market to compete in, its product is aimed at both
Individuals like companies, which although it may seem curious, has become very widespread lately.
that a company makes an order for the workers who for any reason
they stay outside of hours finishing some task (typical month-end closure, etc..).

Despite the short life of this company, Telepizza is present throughout Spain, and
it has even managed to internationalize, thus operating in multiple countries, such as
case of Mexico where it is also very widespread.

It has big plans for expansion and growth, currently having an average
between 400 and 500 stores, and expects that in the next 10 years the Telepizza Group will have
increased up to 10,000. Utilizing both vertical expansion policies for this purpose
as horizontal.

THE FRANCHISE

We have also mentioned before that the 3 stores in Castellón are franchises.
In this type of companies, the guidelines to follow regarding management systems,
organization, marketing, etc. are provided. The headquarters provides everything necessary for
these stores, supplies, supervises, informs, advises...

This is relatively a great advantage for the businessman, as he can count on that
Most of the problems that may arise will come along with their corresponding ones.
solution and for that same reason having a franchise is a privilege of few.

In this case, a series of requirements were demanded to set up a franchise, from

the most basic, that there is no other store within a certain radius until the possession of
a central premises (300-400 m2), that the locality where it is established has
determined number of inhabitants and an entry fee (pay the brand).

But being a franchise does not eliminate the need for a growth plan that consists of
cover in the most efficient way possible the area where it is located, in this case Castellón.
It was for this reason that the other stores have opened, to be more efficient, this
has managed by dividing the work, hunting shop takes care of an area that it knows and
control. But this customer service can still improve, and that is why it is being considered to cover
new areas efficiently such as Almazora. And just like the Central,
Each one, for their own interests, collaborates in the pursuit of a common goal: 'growth'.

OBJECTIVES
 The basic principle of Telepizza: - Mission, "We need to grow" -

But this company is also governed by a series of periodic and very short-term objectives.
deadline for the monthly objectives.

There are monthly objectives that are as follows:

Product cost.

To meet the sales target (budget), a certain amount must be spent.

determined in product. If the budget (sales objective) is met but spending is done
More in product of the necessary cost of product has increased, therefore the objective
it has not been fulfilled.

Personnel cost

A budget is set again, to reach this budget there is a

amount of money to be spent on personnel. If this budget is reached with these means,
objective has been achieved.

Discretion of the management