A business plan

A business plan is a description of the company you are about to create.

and a plan to manage it and develop it. The plan will bring together the threads of all its others
preparations and in this way will ensure that you take into account all aspects
since the start of the business.

A business plan is also a basis for negotiations with banks and

possibly with business contacts either to persuade them to give a line
of credit or a loan. It can also help you convince your
friends/family/parents who have a serious plan to start their own business.

Follow the timeline of the workbook and you will build your own business plan.
step by step.

Mr. Mogens Thomsen, CEO

Founder of www.dynamicbusinessplan.com

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Cover
It should be clear that this is a Business Plan. If you find it appropriate, include
here the name of the business, logo, and the names of the authors.

(Insert your new business name)

Content
It should be elaborated in a way that the reader can easily navigate between the
sections of the plan and read the different items.

Content

Background
Summary
Personal resources and goals
The product or service
The market
Marketing and sales plan
Management and organization
Business Development
Budgets
Financial Needs
Appendices

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Background
The reader feels the curiosity to know who you are. As they continue reading the plan,
will keep in mind the first impression received.

Owner/s name/s
Address
Phone
Email
Date of birth
Education
Recent work activities

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Summary
The summary should briefly describe the business and highlight its purpose. It should
to contain the most important information about the business plan.

Put the summary at the beginning of the business plan, but write it last!

Main items:

Who am I? / Who are we?

What does the company produce?
What clients and how many?
First year billing?
Profit for the first year?
Need for financing?

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Personal resources and goals
What resources can you offer to the business? Who are you and how will you contribute to it?
business with its dynamism and strength?

Below are some useful points to consider when doing your self-evaluation.

His family network

Economy:

Knowledge about the product/services:

My weaknesses in relation to the business:

My tasks in the business:

Future prospects regarding business size:

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The products/services
The lifeblood of your business is your service or product. Therefore, it is very important
that you analyze the service/product from different perspectives.

The business has the following products/lines/services:

1:

3:

Differences of the products/lines/services compared to those of their competitors:

1:
2:
3:

Purchase frequency/product lifespan:

1:
2:
3:

Calculations for the product/service

Selling price excluding sales tax
My cost price:
transport/customs etc.
contribution margin:

Product price:
My price:
Market price

Name of my suppliers:

Product distribution:

Competitors in this sector – name and numbers:

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Development potential of the service / product:

Name of possible business associations (unions):

Ultra short description of your business and its products ('Elevator pitch'):

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The market
Once you have decided what product/service you want to sell, then you must locate
its potential clients. This must be done before starting any marketing actions.

Consider the market description as the part of an iceberg that is submerged.

in the water, while marketing, that is, catalogs, business cards,
Advertising among others is the small portion of the iceberg that is above water. For
implementing good marketing requires obtaining a thorough understanding of
market/client.

The typical individual customer:

Man/woman:
Age:
Education:
Occupation:
Lifestyle:

The typical commercial client:

Business line:
Size/staff:
Age
Number:

Geographic Boundaries:
In his own country
Other countries:

Realistic number of clients:

Arguments:

Average cash consumption per customer:

Most important competitors:

1:

2:

Important competitive parameters in the market:

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1:

2:

3:

Assessment of market opportunities for your business:

Threats that can destroy opportunities:

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Marketing and Sales Plan
We hope that you have been very specific in your description of the Market. This will make
that your work with marketing and sales is much easier.

If you know exactly which client you want to reach, then it is easier to choose what
means needed to carry out sales and marketing activities.

Possible marketing and sales activities from the start:

What should be done? How? Who? When? Price?

Direct advertising:
Internet
Client Visits:
Sales by phone:
Advertising:
Publications:
Posters:
Presentation material:
Trade fairs:
Another type of advertising:
Annual marketing costs:
Market opening activity:
Price:

Public Relations in the launch:

"The story" for journalists:

Most important media:

Contact persons:

Press release:

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Management & organization
In this section, describe how the business will operate. Take into account how much it costs.
set up, furnish, and operate the business.

Business name

Legal status of the business:

Owners:

Bank:

Accountant:

Business Policies:
Pricing policy:
Discount Policy:
Payment method:
Warranty service:
Service:
Personnel policy:

Procedures for accounting and administrative routines:

Daily Accounting:
Payment of sales tax:
Submission of accounts:
Follow-up on unpaid accounts:
Payment of salaries:
Quarterly accounts:
Order of merchandise:
Writing letters to clients/business relations.
Reception on the phone:

Contracted insurance:
(work accident, commercial liability, product, movable property, transportation of
mercadería, incendio, contenido del local, viajes, alimentos congelados, computadoras
etc.)

Insurance company name:

Prices:

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Business partners / consultants

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Business Development
Many times, it is difficult to think about long-term or strategic planning before
having started a business. But, as a business owner, it is a strength for
You have the power to project the guidelines of a business that is bigger and more prosperous.
that which you start today.

Business outlook in one year and in three years

The product or service in one year and in three years

What is your product or service like in one year and in three years?

Clients in one year and in three years

Financial forecast for year three and year four

Other goals with your business

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Budgets
Budgeting means knowing how much is necessary to sell to cover costs. In other words
words, put numbers in the plans you designed in the previous sections.
The more specific their work has been, the easier it will be to budget it.

Budgets can also help you solidify your plans and ideas - for that reason
So, review the plans again if the budgets show that they are not realistic - or
vice versa.
Prepare at least the first two budgets as part of the plan for
businesses.

Installation budget
The installation budget shows how much money you need to start your
business. The needs of a business are quite individual. For example, a
business that produces 10-meter cement pipes requires a lot of money to
machinery, raw materials, and constructions. However, an IT consultant
who solves software problems only needs the knowledge they already have.
Download an installation budget in Excel: www.dynamicbusinessplan.com

Operational budget
The operating budget shows the income and costs that you expect to generate.
with the business, once you have started it. The more realistic your plans are
it will be easier to prepare your operating budget.
While working on your operating budget, you will often need to go back and
change their plans. Their wishes and expectations do not always align with the
reality.
Download an operating budget in Excel: www.dynamicbusinessplan.com

Liquidity budget
The liquidity budget will show monthly if you have money in the bank.
to cover the expenses that will arise. In a business, you would call it cash flow.
the cash flow. It is easy to prepare the first two budgets mentioned if you
he designed a business plan. But it is much more difficult to create a budget for
liquidity since it is necessary to have an accountant to enter all the amounts of
budget.

Luckily, this is the last budget you need to prepare. Take your time on the
first two budgets and see if there is still time to prepare the budget for
liquidity.
Download a cash flow budget in Excel: www.dynamicbusinessplan.com

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Installation budget
Below you will find some of the most common expenses when starting a business.
those that do not correspond to their company.

Remember: The less expenses the better. All expenses must be paid with the
profits from your new business.

Local
Rental
Deposit for the purchase of the premises or business
Security deposit (e.g. 3 months' rent)
Key or goodwill – payment to the previous owner for their work in the premises.
Furniture and remodeling

Production equipment
Machinery
Tools
Others

Equipment of the premises

Cash register
Counter
Others

Office Equipment
Furniture
Computer (printer, network)
Phone
Fax
Photocopier
Others

Precious purchases at the beginning

Raw materials/semi-manufactured
Manufactured products (stock)
Supplies of office

Others:
Vehicles
Deposit
Other acquisition costs

Advisors
Lawyer
Accountant
Others

Marketing
Letterhead paper, business cards
Catalogs
Advertising

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Signs
Opening Reception / Launch
Others

Other expenses
Patent/registration application
Others

Total Cost :

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Operating budget
Below you will find different types of expenses. It is likely that your company does not have
all expenses. I just deleted the expense. Maybe your company has other expenses. So
just include them in the budget. The budget must reflect your company.

Sales / Invoicing
Sales estimation for each main product/service:

Sale of product / service no. 1

Sale of product / service no. 2
Sale of product / service no. …

Variable Costs
Materials - raw materials and finished products used for production or sale.
Salaries - only for production workers
Transportation Costs - and costs related to the transportation of raw materials and
finished products.

Fixed Costs
Salaries - for store and office staff
Rent - of the premises
Electricity, heating, water
Renovation and maintenance of buildings
Cleaning
Vehicle service / Mileage surcharge
Travel costs
Office supplies / telephone
Correspondence and charges
Mobile phone
Internet connection
Website subscription / hosting and updates
Marketing/Advertising
Meeting expenses
Insurance
Computer equipment
Computer network
Leasing Expenses
Minor purchases
Maintenance
Counter
Lawyer
Other consultants
Unexpected costs (5% of costs)

Interest
Interest - bank loan
Interest - overdraft facility
Other interests

Amortization / depreciation

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Plant / buildings
Machinery
Others

You will find an Excel spreadsheet with a predefined operating budget in

www.DynamicBusinessPlan.com

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Financing
Financing means: Where can I obtain/ask for a loan for the money I need
for the business?
First, you need to know how much money you need.

Initial capital needed:

(Look at the installation budget)

Necessary liquidity:
(The need for liquidity in the liquidity budget was determined)

Total financing needs:

(Installation + liquidity)

Expectation/commitment to obtain a loan of:

Owner:
Family:
Bank loan:
Overdraft facility:
Total funding:

Loan guarantee:
Name, address

Investment funds (buildings/machineries)

Savings/capital:
Bank Loans:
Loans from credit institutions
Private loans
Other loans
Investors
Donation
Others
Total

Appendices
Attach important and relevant attachments for the business. E.g.; technical specifications
or plans, committed written requests, references, collaborations, etc.

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