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12 views5 pagesMarketing Plan Template Und 3
This document presents a marketing plan for the company Panelitas la Cabra. It includes an analysis of the current situation of the company and the market, as well as the mission, objectives, and proposed marketing strategies. The plan aims to expand the distribution of the company's dairy products nationally and internationally and to implement technological improvements, with the goal of positioning it as a sector leader in the long term. Sales estimates and expected results are included, along with a detailed action plan.
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0% found this document useful (0 votes)
12 views5 pagesMarketing Plan Template Und 3
This document presents a marketing plan for the company Panelitas la Cabra. It includes an analysis of the current situation of the company and the market, as well as the mission, objectives, and proposed marketing strategies. The plan aims to expand the distribution of the company's dairy products nationally and internationally and to implement technological improvements, with the goal of positioning it as a sector leader in the long term. Sales estimates and expected results are included, along with a detailed action plan.
Uploaded by
ScribdTranslationsCopyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Marketing Plan
Please complete this template
Template for creating a marketing plan for the course 'Marketing Plan' in
Sena.
Analysis of the situation
1.1. Company, brand, and position.
Panelitas the Goat.
1.2. The market.
The little goats had a distribution that was focused on a segment.
short since their products were only offered to friends, acquaintances, and referrals,
but when their sales began to increase, they were forced to
expand.
1.2.1. Characteristics of the market.
The little goat has a wide market segment with a target audience.
extensive.
1.2.2. Market needs.
Products within everyone's reach: The possibility of acquiring from anywhere
split the products, directly without the need to search for a point of
sale nearby that exists or does not exist.
Product quality: The quality of the product is assumed, but it must be
optimal for the temporary use given to the product.
Customer service: In the online experience, it is essential for it to be
feel safe both in the purchase and in the payment.
Brand: The sense of belonging to a brand, on the part of the
consumers.
1.2.3. Market Trends.
Local business trends.
The manufacturer's point of sale is becoming a source of
reliability of online stores that sell multiple brands.
1.3. Competition.
Dairy producers
1.3.1. Main competitors.
Local and national producers of dairy products.
1.3.2. Positioning and situation.
It has good positioning as it has very good products.
quality.
1.4. SWOT Analysis
Panelitas the goat has good opportunities and strong strengths.
As for weaknesses and threats, only a couple of improvements are available.
1.5. Our position (or "the company's position")
1.5.1. The product.
1.5.2. The brand.
Dairy Goats
1.5.3. Critical points.
1.5.4. Exogenous factors to consider.
2. Mission and objectives
2.1. Mission.
The online goat aims to produce and market dairy products. Prioritizing the
higher quality standards.
2.2. Marketing Objectives:
Expand the products nationally and internationally.
Modernize your infrastructure and technological elements.
Generate new and innovative products.
Meet each of the goals set in the strategy
2.2.1. Medium and long-term objectives.
Panelitas la cabrita will be a leading company in manufacturing and
marketing of dairy products positioned nationally and
internationally.
2.3. Economic objectives.
Increase your EBITDA %.
Fulfill each of the goals set in the strategy of
sales (Month to Month) and thus reach 100% of the annual goal
3. Marketing Strategy
3.1. Major strategic lines.
3.1.1. Differential value.
3.1.2. The Idea in the Consumer's Mind.
3.1.3. The benefits for the client.
3.1.4. Branding and positioning.
3.1.5. Product strategy.
3.1.6. Customer Strategy.
(Loyalty, recommendation...)
3.1.7. Launch strategy.
3.1.8. Development strategy.
3.2. Marketing Mix.
Price: The same as our competitors and we will not engage in unfair competition.
consequence.
Distribution: The key to the business
Advertising: Specific campaigns on the internet (Google or Facebook), seeking the best ROI.
will try to ensure that the promotions start and end before the weekend to avoid
direct competition with stores. Promotion actions, adjusted for the Internet, but with
the same discounts as the own stores.
Product (Service): Always seek satisfaction in your shopping experience with us.
In addition, deliver a catalog with each order.
3.2.1. Product and service policy.
3.2.2. Pricing policy, discounts, and conditions.
3.2.3. Distribution policy.
3.2.4. Promotion policy.
4. Economic Estimates
4.1. Sales Forecast.
Cantidad de Productos vendidos Mensual: 20.000
Expected sale: 200,000,000
4.2. Break-even point or Moderate Forecast:
Quantity of Products Sold Monthly 25,000
Projected Sales: 250,000,000
4.3. Expected results.
A sale of between 20,000 and 25,000 units sold at a price of approximately 10,000 each.
Unity.
5. Action Plan
5.1. Key points.
5.1.1. Product
Price
5.1.3. Distribution
5.1.4. Communication
5.1.5. Control.
5.1.6. Organization
5.1.7. Implementation
