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Steps in Preparing A Business Plan

The business plan outlines BangusDelight PH, a sole proprietorship in Calabarzon, Philippines, focused on providing fresh, high-quality boneless bangus products. Targeting busy homemakers and health-conscious consumers, the business aims to achieve a monthly revenue of ₱50,000 with a startup capital of ₱30,000. The plan includes a competitive marketing strategy, operational logistics, and an expansion plan for additional products.

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128 views3 pages

Steps in Preparing A Business Plan

The business plan outlines BangusDelight PH, a sole proprietorship in Calabarzon, Philippines, focused on providing fresh, high-quality boneless bangus products. Targeting busy homemakers and health-conscious consumers, the business aims to achieve a monthly revenue of ₱50,000 with a startup capital of ₱30,000. The plan includes a competitive marketing strategy, operational logistics, and an expansion plan for additional products.

Uploaded by

akogwapo333
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Sample Business Plan Outline: Boneless Bangus Business

1. Executive Summary
Business Name: BangusDelight PH
Location: Calabarzon, Philippines
Mission Statement: To deliver fresh, high-quality boneless bangus products that
are convenient, healthy, and affordable for every Filipino household.
Product Overview: Fresh and marinated boneless bangus, vacuum-sealed for
quality, available in original, spicy, and garlic flavors.
Financial Highlight: Projected monthly revenue: ₱50,000; Startup capital: ₱30,000

2. Business Description
 Goal: To become a trusted local brand for boneless bangus within the region
and eventually expand nationwide.
 Industry: Food processing / Aquaculture-based food product
 Structure: Sole Proprietorship
 Product: Deboned and seasoned bangus, ready-to-cook, available in multiple
variants.

3. Market Analysis
 Target Market: Busy homemakers, working professionals, and health-
conscious consumers
 Needs: Convenient, ready-to-cook seafood options
 Competitors: Local market stalls, supermarkets, other boneless bangus
brands
 Edge: Farm-to-pack freshness, unique marinades, personalized branding, and
direct-to-customer delivery

4. Organization and Management


 Owner/Manager: Marvin Anape, Domenick Caniban
 Production Assistant: Handles deboning and packing
 Delivery Helper: Handles local deliveries
5. Products or Services
 Products:
o Classic Boneless Bangus

o Spicy Boneless Bangus

o Garlic Boneless Bangus

 Features: Ready-to-cook, vacuum-packed, farm-fresh


 Pricing: ₱160 – ₱190 per pack (depending on size and flavor)
 Expansion Plan: Introduce smoked bangus and bangus flakes

6. Marketing Plan
 Product: Vacuum-packed boneless bangus in resealable, labeled pouches
 Price: Competitive local pricing
 Place: Facebook Marketplace, Local Wet Market Stall, Direct Orders via
Messenger/Viber
 Promotion: Free taste tests, Facebook ads, printed flyers, loyalty card

7. Operational Plan
 Location: Home-based kitchen with stainless prep area
 Equipment: Deboning knives, vacuum sealer, weighing scale, freezer
 Suppliers: Self-supplied from own fishpen
 Logistics: Local delivery via motorcycle

8. Financial Plan
 Startup Cost: ₱30,000 for equipment, packaging, and initial fish harvest
 Monthly Sales Target: 300 packs
 Projected Profit: ₱15,000 – ₱20,000/month
 Break-even: Within 2 months
9. Appendices
 Business registration
 Packaging samples
 Customer survey
 Logo and product label (see below)

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