PROJECT REPORT
of
One Gram Gold Jewellery
Purpose of the documentation
This particular pre-feasibility is regarding
Boutique(Women Designer Wear) The objective of the
pre-feasibility report is primarily to facilitate potential
entrepreneurs in project identification for investment
and in order to serve his objective; the document
covers various aspects of the project concept
development, start-up, marketing, finance and
management.
[We can modify the project capacity and project cost
as per your requirement. We can also prepare project
report on any subject as per your requirement.]
PROJECT REPORT
of
One Gram Gold Jewellery
Introduction
The demand for affordable imitation jewellery is growing rapidly in rural and semi-
urban areas of India. Among these, one gram gold jewellery has gained immense
popularity due to its affordability, resemblance to real gold, and suitability for
weddings, festivals, and daily wear. This project proposes to establish a One Gram
Gold Jewellery Retail & Manufacturing Unit in a rural area with an investment of ■10
lakh, focusing on wholesale and retail distribution.
Objectives
- To set up a profitable jewellery business catering to rural and semi-urban customers.
- To provide affordable and attractive jewellery for weddings, festivals, and daily use.
- To generate local employment opportunities (5–7 persons).
- To achieve sustainable growth with strong community-based marketing.
Products
- Necklaces, Chains & Sets
- Earrings, Bangles, Rings
- Bridal Sets
- Designer Jewellery (custom orders)
Market Potential
- High demand in rural areas where real gold is expensive.
- Strong festival and wedding season sales.
- Attractive to women across age groups due to affordability.
- Potential for expansion through online platforms (social media, WhatsApp, local e-
commerce).
Location
Proposed in a rural/semi-urban market center, ensuring easy access to local customers
and nearby villages. The unit will include:
- Showroom Outlet (250–300 sq. ft.)
- Small Workshop (for assembling, polishing, packaging).
Critical Success Factors
- Attractive and durable designs.
- Affordable pricing (■500–■10,000 range).
- Effective local marketing through exhibitions, marriage season stalls, and social
media.
- Trust-building through quality assurance and replacement guarantee.
Cost of Project (■ in Lakhs)
Particulars Amount
Shop Interior & Furniture 1.50
Display Counters & Lighting 1.20
Jewellery Stock (initial) 5.00
Tools, Polishing Machine, Packing 0.80
Pre-operative Expenses 0.20
Working Capital (3 months) 1.30
Total 10.00
Means of Finance
- Promoter’s Contribution: ■2.50 lakh
- Bank Loan (Mudra/PMEGP): ■7.50 lakh
Or
Means of Finance Means of Finance (One Gram Gold Jewellery Business –
₹10.00 Lakh Project Cost)
Particulars Amount (₹ in Lakhs) % of Total Cost
Promoter’s Contribution (own money) 2.50 25%
Bank Loan (to be sanctioned) 7.50 75%
Total Project Cost 10.00 100%
Projected Financials
Estimated Sales Turnover:
- Year 1: ■25.00 lakh
- Year 2: ■32.00 lakh
- Year 3: ■40.00 lakh
Net Profit (after expenses & interest):
- Year 1: ■3.50 lakh
- Year 2: ■5.20 lakh
- Year 3: ■7.00 lakh
Break-Even Point: ~35% of sales
Employment Potential
- Sales staff: 2
- Jewellery artisan: 1
- Polishing/finishing worker: 1
- Accountant/Helper: 1
- Owner/Manager: 1
Total Employment: 6 Persons
Implementation Period
- Project Setup: 3 months
- Loan & Approvals: 1–2 months
- Total: ~4–5 months
SWOT Analysis
Strengths: High demand, low investment compared to real gold, quick turnover.
Weaknesses: Competition, design duplication.
Opportunities: Expansion into online sales, franchise model.
Threats: Gold price fluctuations indirectly affect perception, imitation jewellery market
saturation.
