ASSESSMENT BRIEF

Module Code / Title: MGT510 Strategic Management

Assessment No: 4
Title: Final Assignment

A. Overview
Task type: Case study
Method: Individual
Weighting: 50%
Due date: 23:59 MYT Sunday, Week 6 (14 September 2025)
Length: 4,000 words +/- 10%
Course learning outcomes:
• CLO1: Use strategic management tools to evaluate an organization’s strategic position.
• CLO2: Evaluate the role of strategic management in organizational performance.

B. Instructions
• The final assignment (case study) involves business evaluation, business strategic formulation and
implementation for the company of your choice in Assessment 3. The purpose of this assignment is to
assess your ability to apply the tools learned.
• Complete the three parts of this assessment as outlined below:
o Part 1 (40 marks)
You are required to evaluate your chosen company’s strengths and weaknesses. To do so, you
need to analyze the sales revenue, sales & marketing activities, financial data, operational
efficiency and human resources of the company to identify its strengths and weaknesses. Use
Political, Economic, Social and Technology factors to assess external opportunities and threats.
Kindly refer to Topic 2.

o Part 2 (40 marks)

Develop business goals (sales revenue and profitability) of the company for the period from July
2025 to June 2026. Provide justification for the goals.

Based on the evaluation in part 1, generate corporate strategies for overcoming the issues and
capitalizing on the opportunities in growing the business. Select one or two appropriate corporate
strategic tools provided (SWOT, SPACE, BCG, IE, GSM) to identify a few corporate strategies. Then,
use the QSPM tool to select the best two corporate strategies. Provide justification for each of the
corporate strategies recommended. In addition, to overcome the company’s weaknesses, propose
suitable functional strategies with justification for each of them. Kindly refer to Topics 3, 4 and 5.

o Part 3 (20 marks)

 Develop a comprehensive implementation action plan
with a schedule for your corporate strategies and functional strategies to achieve the desired
goals. In addition, discuss the challenges in implementing the corporate strategies.

C. Submission guidelines
• Word count: The word length is 4,000 words ± 10%, excluding table of contents and references but
including tables and figures. State the word count in the last page before the References page.

• Formatting: The assignment must be submitted as a Word Document. The settings of the Word
document include: A4 portrait size paper with 1 inch page margins in Times New Roman 12 with 1.5
line spacing in justified format.

• Cover page: Students must attach an assignment cover page with their name, student ID, subject
code and title, and the deadline for the assignment.

• Referencing style: Use APA 7th referencing style. No footnotes. Try to present your tables and figures
(together with labels and references) in the actual report for easy reading, not in the appendices.

• Before submitting your assessment through the LMS, ensure that your Turnitin similarity index is no
more than 20%. A higher score will be flagged for plagiarism. If it is higher than 20%, you may delete
your submission (before the due date) and resubmit another copy of your assessment.

D. Feedback
Your assessment will be marked using the rubric below.

Criteria/Level High Distinction, Distinction, Credit, Satisfactory, Fail,

A+ A B to B+ C to C+ F
(90%-100%) (80%-89%) (60-79%) (50-59%) (0-49%)

Evaluation Excellent SWOT Good SWOT analysis Adequate SWOT Satisfactory SWOT Not able to apply
[40 marks] analysis & & evaluation. analysis & analysis & SWOT analysis &
evaluation. evaluation. evaluation. evaluation.

Excellent Good justification for Adequate Satisfactory There is little or no

justification for each choice, logical justification for each justification for each clear justification
each choice, and thoroughly choice, logically choice, logically for each choice.
logical and defended, explaining defended, explaining defended, explaining Could not explain
thoroughly in detail how it in detail how it how it relates to the how it relates to the
defended, relates to the relates to the company. company.
explaining in detail company. company.
how it relates to
the company.

Corporate Accurately identify Accurately identify Able to identify Able to identify Not able to identify
strategies strategies that are strategies that are strategies that are strategies that are strategies that are
[40 marks] relevant to the relevant to the relevant to the relevant to the relevant to the
company. company. company. company. company.
Excellent Good justification for Adequate Satisfactory There is little or no
justification for each choice, justification for each justification for clear justification
each choice, thorough and choice and logically for
 Criteria/Level High Distinction, Distinction, Credit, Satisfactory, Fail,
A+ A B to B+ C to C+ F
(90%-100%) (80%-89%) (60-79%) (50-59%) (0-49%)

thorough and logically supports supports the each choice and each choice
logically supports the business goals business goals logically supports
the business goals. the business goals

Implementation Implementation Implementation plan Implementation plan Implementation plan Implementation

plan plan is detailed is detailed and adequately supports is satisfactorily plan is not
[20 marks] and logically logically supports the strategy. supporting the supporting the
supports the the strategy. strategy. strategy.
strategy.

Excellent action Good action plan. Adequate action Satisfactory action Weak action plan.
plan. plan. plan.

E. Support
For further support, please visit HELP Learning Resources Centre for a range of support services and resources
to help you in your learning.

Academic integrity
Assessment plagiarism, cheating, fabrication, falsification of data or any form of assessment dishonesty is
misconduct. Refer to the Programme Handbook for more information regarding student responsibilities.

Assessment extensions
You can find information on how to request an assessment extension and more important information regarding
penalties for late assessment submissions, publication of results, return of marked assessments and re-sit in the
Programme Handbook.