(420) Digital Media Production
Description
Create a one to two (1:00-2:00) minute digital media production based on the assigned topic.
Eligibility
Any secondary division student member may enter this event. Members participating in national level
competition must be registered for the event prior to submission deadline for technical judging.
Members must participate in both parts of the competition to be ranked.
Topic
Create a short 1:00 - 2:00 minute public service announcement (PSA) about anti-bullying, mental health
awareness, or an environmental issue. This video must have an impactful message, a call to action, an
opening graphic, and educational content.
Members who do not submit an entry following this topic will be disqualified.
Member must supply
Digital presentation equipment
Video projector (optional)
Props (optional)
Carry-in and setup of equipment must be done solely by the member and must take place within the
time allotted
No Internet access will be provided on-site at NLC; however, members may provide their own access to
be used only for their presentation to the judges
Member must bring all supporting devices (e.g., extension cords, power supply, etc.)
Business Professionals of America assumes no responsibility for hardware/software provided by the
member. Props or visual aids are allowed in this competition. No equipment, supplies, or materials other
than those specified for an event will be allowed in the testing area. No previous Business Professionals of
America tests and/or sample tests or facsimiles thereof (handwritten, photocopied, or keyed) may be taken
into the testing area. Violation of this rule will result in disqualification.
Competencies
• Demonstrate an understanding of developing for a target audience
• Demonstrate utilization of various software applications
• Demonstrate knowledge of digital media
• Demonstrate knowledge of graphic design including color, animation, audio, and video
Specifications
• This is a pre-submitted event. See instructions for submissions.
• The member will develop a visual communication tool utilizing various software applications
related to digital production.
• The member must develop a consistent theme and slogan to be used throughout digital
production.
• Completed projects may be uploaded to a video/file-sharing site (Vimeo, YouTube, or Dropbox,
etc.). It is recommended that you set the access level of your project to one of BPA’s
recommended settings. See the Cloud Storage / File Sharing Guidelines for more information.
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• Submit the URL to the final project files, Works Cited, and signed Release Form(s) in a
combined PDF file to [Link] no later than 5:00 p.m. Eastern Time, on April 1,
2025. This is the deadline for the National Leadership Conference. Each Regional or State
Conference may have specific deadlines prior to the National deadlines. Please consult the
Regional or State Conference Administrator for Regional or State deadlines.
• Individual confirmation of receipt cannot be provided by the National Center.
• Member ID will be required for all submissions.
• Members will receive an automated response confirmation at the time of submission. Individual
confirmation of receipt cannot be provided by the National Center.
• No fax or mailed copies will be accepted.
• No exceptions can be made for missed deadlines due to incorrect submission or technical
difficulties.
• Multiple submissions will not be accepted.
• Materials from non-registered members and/or those missing Member ID cannot be accepted.
• No changes can be made to the project after the date of submission.
• The member may utilize audio, text, video, graphics, and animation.
• Use of transitions and continuity must exist in production.
• The Competitor is responsible for securing a signed Release Form from for any person involved
in the video production.
• All text/graphics materials must follow the organization’s Graphic Standards and make proper
use of the logo and/or organization’s name. (Refer to the Graphic Standards in the Style &
Reference Manual.)
• It is the policy of Business Professionals of America to comply with state and federal copyright
law. Federal law pertaining to copyright, as contained within the United States Code, is available
at [Link]
• The Style & Reference Manual contains guidelines for Copyright and Fair Use. Participant(s) will
be disqualified for violations of the guidelines.
• Business Professionals of America grants permission for the use of the copyrighted logo and
tagline.
• No materials, other than the required submission materials, may be left with judges.
Upload Requirements
What to Submit at [Link] Saved File Name(s) Deadline
URL to project, Works Cited, and Release April 1, 2025, 5:00 p.m.
[Link]
Form(s) in one combined PDF file. Eastern Time
Method of evaluation
Technical Scoring Rubric
Presentation Scoring Rubric
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Length of event
No more than three (3) minutes for setup/wrap-up
No more than ten (10) minutes for presentation, which includes one to two (1:00-2:00) minute
demonstration of digital media production
No more than five (5) minutes for judges’ questions
Finals may be included at regional, state, and national levels
Entries
Each state is allowed three (3) entries
Judges’ comments will be returned digitally through the online judging system at the national level.
Materials submitted for technical judging will not be returned and will not be available at NLC.
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(420) Digital Media Production
Judge Number __________________ Member ID __________________
Technical Scoring Rubric
Required Elements
(If any questions below are checked NO, stop scoring and assign a TOTAL score of 0)
Member followed topic ☐Y|☐N
Member followed Copyright and/or Fair Use Guidelines ☐Y|☐N
If no to either question, please stop scoring and provide a brief reason for the disqualification:
Below Points
Items to Evaluate Average Good Excellent
Average Awarded
Member submitted the correct information and in the correct format.
● Works Cited and signed Release Form(s) in one combined PDF file 10
All points or none are awarded by the technical judge.
Final promotional video made effective use of time and was within the
contest time limit of 1 to 2 minutes. 20
The video is clear, sharp, and well-
1–5 6–10 11–15 16–20
focused.
The framing and composition
effectively enhance the message and 1–5 6–10 11–15 16–20
visual appeal.
The audio is clear, balanced, and
free from background noise or 1–5 6–10 11–15 16–20
distortion.
Dialogues or voice overs are audible
1–5 6–10 11–15 16–20
and easily understandable
Cuts, fades, and other editing
techniques are used effectively to 1–5 6–10 11–15 16–20
enhance the flow of the video.
Transitions are timed appropriately
and contribute to the overall 1–5 6–10 11–15 16–20
coherence of the video.
Graphics, such as text overlays or
subtitles, are legible, visually 1–5 6–10 11–15 16–20
appealing, and support the content.
The lighting is well-balanced and
1–5 6–10 11–15 16–20
appropriate for the subject matter.
Video effectively addresses anti-
bullying, mental health awareness or 1–5 6–10 11–15 16–20
environmental issues.
TECHNICAL POINTS (210 points maximum)
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(420) Digital Media Production
Judge Number __________________ Member ID ________________
Presentation Scoring Rubric
Below Points
Items to Evaluate Average Average Good Excellent Awarded
Presentation
Engage the audience by using clear
and concise language. Demonstrate
professionalism, confidence, and 1-5 6-10 11-15 16-20
enthusiasm while presenting.
Ability to explain the development
and execution of the planned project
1–5 6–10 11–15 16–20
including pre-production, production
and post-production.
Explains how production elements,
such as lighting, sound recording, and
1–5 6–10 11–15 16–20
set design, were implemented
effectively
Discusses any challenges encountered
during production and how they were 1-5 6-10 11-15 16-20
overcome
Discusses the use of camera angles,
composition, lighting techniques, and 1-5 6-10 11-15 16-20
editing software.
The overall structure and flow of the
presentation is well-organized and 1-5 6-10 11-15 16-20
engaging.
Answers to judges’ questions: Provides
a precise and persuasive response to 1-2 3-5 6-8 9-10
questions.
Set-up/wrap-up lasted no longer than three (3) minutes 5
Presentation lasted at least no longer than ten (10) minutes 5
TOTAL PRESENTATION POINTS (140 points maximum)
Props and/or additional items shall not be used as a basis for scoring.
TOTAL MAXIMUM POINTS = 350
PRESENTATION WILL BE STOPPED AT TEN (10) MINUTES
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