Mango Jam Project
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ScribdTranslationsMango Jam Project
Uploaded by
ScribdTranslationsMango Jam Project
1. PROFILE SUMMARY
The current project profile consists of the installation of a company in
Tambogrande dedicated to the production of mango jam
estimated production is 9600 jars of jam and whose price in the
the Peruvian market will be s/5.00.
The production process of mango jam will be shown through a
operations analysis diagram and the considerations that will be seen
must take at each stage.
This business profile is focused on the agricultural sector, in response to the need for
become competitive and generate products with higher added value, in this
they analyze the bases of competition, consumption, buyers, factors of
competitiveness, etc. With the aim of proposing strategies for the
marketing and exporting of said product.
The financial objective of this project is:
Maximize the performance of inputs such as mango to obtain
a better unit cost.
Obtain financing at the lowest possible cost and with easy access.
Optimize production costs through the acquisition of
machinery planned for the project.
2. Market study
A market study aims to understand the situation of
international market of food products complying with all the
expectations that ensure safety - that the consumer of the destination country
demand and identify the opportunities that arise in the market
global.
We need to export to meet the needs and demands of
US market facing the diversification of new flavors of the
jam, because traditional flavors were being worked on: grape,
strawberries that are the most conventional and of low purchasing cost in this
market and the pineapple, papaya and some guava and the jams that come in
from other countries like Europe which are also sold in the market
American and sell at a much higher price than jams
traditional yet they are not very pleasing to consumers due to
its amount of preservatives and its flavor. The mango jam proposal
that would enter as a new and innovative product and even more so made of pure
natural fruit pulp.
2.1. Global market
The area dedicated to mango cultivation in production in the year 2010 was
of 3 million hectares in the world, corresponding to a production of 25
Millions of tons. India ranks as the world's largest producer of mango.
with a participation of 11.5 million tons (45.8%) of the total production.
Next in importance is China with a production of 3.2 million tons.
participating in the total by 12.8%. A Latin American country occupies the third
place among the main producing countries, Mexico, with a production of
1.5 million tons.
The mango is the fourth most commercialized tropical fruit in the world, after
of the banana, the pineapple, and the avocado.
The main exporters are: Mexico, Brazil, Ecuador, and Pakistan that
together account for 52.7% of the exported volume. Others
Important exporters are: Philippines, India, Netherlands, Ecuador, Peru,
Guatemala, South Africa, and Belgium. Regarding processed mango, Asia is the
main exporting area, with India being the main exporter of juices
mango.
The United States is the main importer with 285,000 tons, representing the
40.75% of global purchases. Holland with an import level of
61,856 t. has a share of 10.72%.
The target market is made up of distributors and/or companies.
importers that are in charge and specialize in marketing products
organic, ecological, and with various international certifications,
companies that have knowledge of the movement in this market sector
of food products of jams and fruit preserves.
2.2. Industry Analysis
Organic agriculture has been a movement that originated from the groups
from the base, producers and consumers, who became aware of the
importance of the conservation of natural resources, and that
markets can influence the promotion of this type of production. It is a movement
with decades of experience, characterized by its participatory processes and
democratic, which has developed its own control mechanisms.
The incursion into the organic market has been the vehicle to open new
markets for some products. One example is the organic banana from the north
of the country, which has allowed Peru to enter the international market of
banana. It also happened in the case of coffee, where organizations
They gained access to new markets thanks to their organic coffee offering.
Organic production in Peru is an important segment of agriculture.
its exports generated 110 million dollars in 2005. In addition,
generated approximately 100,000 jobs, double that of asparagus,
main non-traditional export crop on the coast.
With figures for the first five months of the year, exports of jellies and
Jams have seen a growth of 62% (US$ 869 thousand) compared to the previous year.
last year, in which shipments reached US$ 537 thousand, according to data from
Customs, prepared by the consultancy Agrodataperu.
Among the main products shipped, grape jam stood out that
exported US$ 458 thousand, also, the strawberry jam US$ 362 thousand, the of
passion fruit jam US$ 16 thousand and the golden berry jam with US$
0.5 million
The main destination for shipments of jellies and jams was the United States.
with US$ 816 thousand, followed by Bolivia with US$ 25 thousand and Chile with US$ 15 thousand.
TABLE: EXPORT OF JELLIES AND JAM PERU. MARCH 2011
Source:The provided text is a URL and does not require translation.
Project size
The size of this project will be measured by the number of products obtained.
in each agricultural cycle. Mango production only occurs between the months of
February, March, and April, after their harvest, so if we estimate that
Every month, 9600 jars of mango jam will be produced, over three months.
We would have 28,800 jars of mango jam. That would be our size.
of the project.
The workers who will operate in this company will do so in a single 8-hour shift.
running hours.
4. Localization
Due to the weather conditions, terrain, and adaptation of the mango...
It would be ideal for this company to be located in the districts of Cieneguillo or
Tambogrande. In this case, we have decided to place it in Tambogrande.
Project Engineering
The operations analysis diagram (OAD) will be shown next.
where the stages of mango jam production will be detailed.
Mango Jam
Selection of the mango
Heavy
Washing
Bald
Pulping
Pre-cooking
Sugar and preservative 0.05%
Sugar, citric acid Cooking
Pectin, potassium sorbate
Gelification Point
Transvase
Packaging
Chilled
Labeling
Stored
Continuous process
6. Investment
The expenses will be as follows:
Total: 38360 soles
For the working capital, it will be S/61,640, which will be distributed for the
acquisition of materials for the first month, as well as containers, expenses of
export, payment to both production and administrative staff,
implementation of the processing plant until the activities begin
production and marketing.
7. Financing
The following details the rate structure for SME loans
from the national financial sector.
Table: Annual loan rate
To apply for a line of credit, we will work with the Credit Bank of
Peru's annual interest rate is 14%. To request this loan, you
You will need to mortgage a property.
8. Organization
In Peru, the company is regulated by the general corporate law.
26887 establishes the types of societies that can be created,
having as the main ones the public limited companies as well as the open type
like a closed type, the Limited Liability Commercial Company S. R.
L. and the Limited Liability Individual Company E.I.R.L. The company is
will constitute as a Closed Joint Stock Company S. A. C according to article 234
of the General Law on Corporations, where there are no more than twenty
shareholders and does not have shares registered in the Public Market Register of
Values.
This company will be made up of a general management and three management positions:
commercial administrative, production as well as logistics and purchasing.
Organizational Structure
The specific objective of the selection is to choose and classify the most suitable candidates.
suitable to meet the needs of our business, for this the
The exams that we will use will be the following.
The table summarizes the personnel requirements by executive area, resulting in
a total of 08 people are needed for the various positions
Administrative labor
9. Financial Economic Assessment
9600 jars of jam at 5 soles
9600 x 5 = S/. 48000.00 soles (approximately)
(approximately)
S/. 19660.00
S/.14600.00
S/. 3200.00
S/.37460.00
