SBM-NMIMS: COURSE TEACHING PLAN (AOL - COURSE)
WITH ASSURANCE OF LEARNING COMPONENTS
Course Code
Digital Product Design and Development (DPDD)
Course Title
Course Dr. Preeti Khanna
Instructor/s
3.0 Credit
Credit Value
Programme MBA Core (Trimester V); 2nd Year; Academic Year 2025-26
& Trimester
Pre- None
requisite
Modern consumers interact with companies across a number of digital channels every day.
Being able to provide a seamless experience at each touch point is vital to your success. But as
these digital experiences become more complex, the need for a dedicated role to manage that
experience increases. This course is all about the digital product owner. This course is about
design and development of tech / digital product which follows a process of many steps from
planning to prototyping, testing, QA stage before launching it into the market. Learning
objectives of the course are -
CLO1: To understand the technical and business aspects of new product design and
Learning development (NPDD) specific to digital products that satisfies the customer needs
Objectives across unfamiliar functional domain to solve the business problem (PLO 3a)
CLO2: To design best digital product strategy for coming up the new products more
quickly and successfully in a competitive world that meets customers' needs (PLO 4b)
CLO3: To analyse and evaluate the life cycle of digital product from planning to
develop a prototype, testing & QA, support and its managerial implications on
business in a competitive and uncertain business environment (PLO 2a)
Starting from the very basics of “What is a digital product?”, the course curriculum introduces
students to the productizing process and the skills and frameworks such for planning required
to design, developing, testing, assuring, securing, and looking as a final outcome. You will first
be introduced to the new product development process and the thinking strategies that will
transform the way you will develop digital products, services, and processes.
Learning The learning outcome of the course is –
Outcomes
To become familiar with the reasons behind why tech companies, require Digital
Product Mangers to write detailed product specifications while others do not? (CLO 1)
To become familiar about the new product design & development life cycle (NPD&D)
and its context in the domain of digital product and understanding the life cycle to
refine your ideas to build for a product/market fit. (CLO 3)
To become familiar with the fast and High-Fidelity Prototyping Techniques and
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when/why would one chose one over the other? And to understand how user
personas work? (CLO 3)
To understand the business value of design and role of Product Managers for the
digital world to see things from the end user perspective and act as a mini-CEO (CLO 2)
To critically analyze software engineering development processes from selected
development philosophies (like traditional, agile, etc.) (CLO 2)
There is nothing more powerful than an idea that is ready to go. This course is designed to help
you materialize your game-changing idea and transform it into a product that you can build a
business around. Product design blends theory and practice to teach you product validation,
UI/UX practices, design Sprint, and the process for setting and tracking actionable metrics. This
course teaches modern tools, techniques and methods for product design and development
specific to digital software products.
Course Upon completion of this, students will have :
Description a clear view and understanding of the New Product Development (NPD) arena for
digital software products from a value-driven and customer-centric approach
be able to understand the role of a Product Manager in digital world
understand economics, support functions and the power of UX and UI in the process
of development of a digital product
understand the power of data, data driven analytics, workflow aautomation and
techniques in NPD&D
explore the power of Agile development: Scrum; Kanban; Prototyping
Specific assessment % AOL
methods / tasks weightage Instruments
CLO1 CLO 2 CLO 3
Project Work 30% Rubric 30
Evaluation Test 20% NA
Pattern
Class Participation & 10% NA
Case Analysis
End Term Exam 40% Embedded 20 20
questions
100% 20% 20% 30%
Faculty expect the following from Students:
Each session consists of 80 minutes and has learning objective which helps in
recapitulating the ideas initiated with the outcomes achieved. Instructional material
(like articles, cases) will be provided before each session.
Students Students must come to class prepared with all assigned pre-class work: readings,
Guidelines videos, case lets and reports for class discussions.
In case you need any sort of help or meeting for discussions please feel free to contact the
faculty through email: [Link]@[Link]
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DETAIL OF THE SESSION PLAN
Topics Chapter detail Pedagogy adopted for class
Session / Article Reference / Case engagement
Studies/ Research Article / Learning Outcomes (LO)
No.
Report / blog reference session wise
Bird eye view of Digital Responsible Product Discussion along with Presentation
Product Management Management: Tech challenge
(McKinsey @ 2022) pages – 5 LO: Introduction and expectation-
Establishing the Context setting with emphasis on the
1 “ Do we really need importance of class participation
Digital Product and its associated benefits for
Managers?” students in terms of learning and
skill-building
Digital Product Journey How product development LO: To understand the taxonomy of
and Processes drives the competitive product life cycle and digital
advantage in the digital age product
Product life cycle in
2 theory and practice Pedagogy:
– Digital Product Digital Product Development
Journey : A Story Article discussion, along with
Digital Product Life discussion based on other real-
Cycle world examples.
New Product Booz, Allen and Hamilten LO: To understand the different
Development and model (book chapter) pages classifications of NPD&D and its
Design 11 strengths in today’s dynamic and
disruptive world
Booz, Allen and NPD Process
3
Hamilten model for Pedagogy:
NPD&D
Articles discussion, along with
discussion based on other real-
world examples.
Different Software APPLE Developers LO: To understand different
Product Development methods for software development
Methodologies approaches
ANDROID Developers
4 Pedagogy:
Case-study discussion, along with
Product-management-
discussion based on other real-
methodologies (2024)
world examples.
Clients Need and HaaS CASE: Hope and Grit: LO: To know the importance of
Software Requirements How Human-centered clients requirement and planning
product design enhanced
5 Challenges every Digital student mental health (2022) Opening Question: Identifying the
Product Manger Faces right problems and turn them into
Product #:B5995-PDF profitable solutions is seems to be
difficult and challenging.
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Deep diving into Agile Agile Approach LO: To deep drive into agile and its
Methodology for Digital associated techniques
6 Product Design Prioritization Techniques
Essential Tools and
Techniques
Human-Centered SMU Case - Digital Product LO: To understand human centered
Product Design Management under Extreme design approach and their
Uncertainty: The Singapore implications in designing digital
TraceTogether Story for product
COVID-19 Contact Tracing (A)
Digital Product Opening Question: Have you seen
(2022)
Management IDEO portal? What are the
7 Framework
Product #: SMU034-PDF-ENG principles used in the user
experience and user interface
design world?
Pedagogy:
Case-study discussion in detail
Human-Centered User Journey and Map LO: To understand human centered
Product Design Contd. – Applying in the class design approach and their
implications in designing digital
4-D’s of Design product
8 Thinking Approach
Class room Exercise will be Pedagogy:
done in the class
Group activity in the class will be
executed
UX & UI Intuitive: Good and bad design LO: To understand in depth user
Product Design Contd. experience and user interface
The developer’s guide to the design and what to do and what
User Interface Human Interface Guidelines not to do
Design and Steps
A concept of UX Opening Question: What are the
Real life examples: UI best practices for providing UI for
9 Best Practices: APPLE, Class room Exercise will be their customers from APPLE point
SPOTIFY, NETFLIX done in the class of view.
Pedagogy:
Recent blogs along with article
discussion, along with discussion
based on other real-world
examples.
Wireframing and [Link] LO: To provide the understanding
Prototyping: Product of real life examples of prototyping
Design Contd. Different Examples of using Wire framing
10 Wireframes
Fast and High- Pedagogy:
Fidelity Prototyping
Must Watch wireframes Hands on experience for wire
Examples framing tools
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Design for Test (DFT) & 5 effective and powerful LO: To provide the understanding
Troubleshooting ways to test like tech giants type of testing required for a digital
product in NPD&D
Importance of Review your software Testing
product testing: Strategy Opening Questions: what are the
Functional & Non- challenges associated with non-
11
Functional functional requirements of digital
Test strategies: products?
Design and Review
Pedagogy:
Case-study discussion in detail
AI and Gen AI for Digital IVEY CASE LenDenClub: New LO: To know the importance of AI
Product Management: Product Development in the and GenAI in digital product design
Possibilities and Pitfalls Digital Space (2021)
Opening questions: What data-
Product Number: W25400- driven technology are teams
12 PDF-ENG looking forward to tomorrow?
Pedagogy:
Generative-ai-in-the-
software-development- Case-study discussion in detail
lifecycle/ (2023 Forrester)
Understand concepts of What is an API? LO: To provide the understanding
“full stack”, “backend”, of API and technical backend
“frontend” and “API” required in case of mobile and web
Using JIRA for agile applications
Critical Success Factors
development
13 Pedagogy:
Critical Success Factors of
Case-study discussion in detail
New Product Development:
Evidence from Select Cases
(Apprx. 11 pages) – 2021
Design for Security HBS CASE Apple: Privacy vs. LO: To understand different levels
(DFS) & Quality (DFQ) – Safety (A) (2021) of security testing required for a
digital product
Performance and By: Henry W. McGee, Nien-
Security Testing he Hsieh, Sarah McAra, Opening Question: Are quality and
14 Christian Godwin security the same thing? What is
“good enough” software?
Product #: 321004-PDF-ENG
Pedagogy:
Case-study discussion in detail
Learning by Experimentation – Design your own prototype (Digital Products)
15
Industry Student Interactions
Learning from the failures: Journey of a Digital Product Owner
16
Industry – Student Interactions
17 Design for Service and ITSM Measures LO: To provide the understanding
of DFS required for designing digital
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Support (DFS) product & the complexities
associated with IPR
Review Techniques and Software Quality
Quality Assurance Management @ Basics Opening Question: A product
Standards manager wants to offer some
Article: Building the Digital services as ‘Self-Help services’
Bank of the Future: The Identify and assess it.
Emerging Role of Quality
Assurance (Cognizant, 2018) Pedagogy:
Case-study discussion in detail
Transitioning into the Ethics PM-1 & Ethics PM - 2 LO: To conclude the sessions by
Product Owner Role providing overall PM capabilities
Product Owner Roles and their roles and responsibility
18 Product managers for the Pedagogy:
Protecting software &
digital world (6 pages)
digital product under Blogs along with article discussion,
intellectual property along with discussion based on other
rights real-world examples.
Construct the story line, Project-based presentations Integration of course learnings
link the pieces / flow by Student Groups
19 Evaluation of the projects and Peer
and prepare for the final
presentation learning
Construct the story line, Project-based presentations Integration of course learnings
link the pieces / flow by Student Groups
20 Evaluation of the projects and Peer
and prepare for the final
presentation learning
Reading List Books References:
i. Software Engineering a Practitioner’s Approach, by Pressman and Maxim (ISBN:
9789353165710), (2023) 7th Edition.
ii. Product Design and Development, by Karl Ulrich, Steven Eppinger, Maria C. (ISBN:
9789390113231), Yang, (2020) 7th Edition.
iii. Successful Product Design and Management Toolkit by David Fradin
(ISBN: 9788126564996), 1st Edition, (2019)
iv. Innovation Management and New Product Development, Paul Trott, FT Press (ISBN:
9788131728031), (2020), 4th Edition.
v. New Products Management, By Merle Crawford, Anthony Di Benedetto
(ISBN: 9789389949810) (2020), 11th Edition.
vi. Inside the Box: The Creative Method that Works for Everyone, Drew Boyd & Jacob
Goldenberg (2013)
vii. Product Strategy and Management, by Michael Baker, Pearson Education (ISBN:
9788131724286),(2008) 2nd Edition.
viii. Agile Product Management with Scrum, 1/e: Creating Products that Customers Love,
Roman Pichler, (ISBN: 9788131766644) (2012)
Online References:
i. [Link]
ii. [Link]
iii. [Link]
iv. [Link]
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product-development/32209
v. The Scrum Alliance; The Scrum Guide; [Link] and ScrumInc;
[Link]
e-book (recommended):
i. [Link]
and-Development-Karl-T.-Ulrich-Steven-D.-[Link]
ii. von Hippel, Eric, Free Innovation (November 8, 2016). E von Hippel, 2017. Free
Innovation. Cambridge MA: MIT Press, Available at
SSRN: [Link]
Videos (recommended):
i. Grant, A.; The surprising habits of original thinkers; TED Talks;
[Link]
ii. Gilbert, E.; Your elusive creative genius; TED Talks;
[Link]
iii. Ferguson, K.; Creativity is a remix; TED Talks;
[Link]
iv. Johnson, S.; Where good ideas come from; TED Talks;
[Link]
v. Behar, Y.; Designing objects that tell stories; TED Talks;
[Link]
Instruction for Use of Intellectual Property of NMIMS SBM (By Order, NMIMS SBM)
Course Outlines are strictly for private and restricted circulation among the concerned Faculty
Members and the Students of this Programme. They are permitted to use the contents for study
and research purpose only. No part of this Course outline can be copied, reproduced, shared and/or
circulated in any manner, through any mode, for any purpose and under any circumstances
whatsoever; which is contrary to the stated restricted uses and purposes. The person responsible
for violating this Instruction shall be liable for appropriate disciplinary action initiated by SBM.
Disclaimer
While care has been taken in compiling this Course outline, The School of Business Management of
SVKM’s NMIMS University shall not be held liable in any manner to any person for any mistake and /
or omission in the contents of the Course outline.
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