UI/UX Design – II CIA SET 2 (CCS370) – Answer Key
PART – A (10 × 2 = 20 Marks)
1. Goals for UX design:
Usability, Desirability, Accessibility, Findability, Credibility, Usefulness, and Value.
2. Need for business goals in UX design:
To align user needs with business objectives and ensure the design supports organizational
success.
3. Interaction patterns:
Reusable design solutions that describe how users interact with an interface to achieve
specific goals.
4. Fidelity:
The level of detail and functionality in a prototype; classified as low, medium, or high
fidelity.
5. Prototype:
A preliminary version of a design used to test concepts and interactions before final
development.
6. Wireflow:
A combination of wireframes and flowcharts showing navigation and user flow between
screens.
7. Appropriate research methods:
Interviews, surveys, observations, usability testing, focus groups, and heuristic evaluation.
8. User stories:
Short, simple descriptions of a feature told from the user’s perspective — “As a user, I want
to…”.
9. Advantages of flow mapping:
Visualizes user journey, identifies bottlenecks, improves navigation, and supports better
user experience.
10. Information architecture:
The structural design of information — organizing, labeling, and navigating content for easy
use.
PART – B (5 × 13 = 65 Marks)
11. a) Research process in UX design
1. Understand problem
2. Define goals
3. Choose research methods
4. Conduct user research (interviews, surveys)
5. Analyze data
6. Create user personas
7. Present insights for design decisions.
11. b) User needs, goals, and business goals
8. User needs: Expectations and motivations of target users.
9. User goals: Tasks or outcomes users want to achieve.
10. Business goals: Company objectives (sales, retention, brand trust).
11. Alignment of both ensures successful UX outcomes.
12. a) Sketching principles & red routes
12. Principles: Simplicity, clarity, quick iteration, visual hierarchy, collaboration.
13. Red routes: Key user paths or actions essential to success; identified early to optimize
user flow.
12. b) Wireframe and prototype
14. Wireframe: Blueprint showing layout, navigation, and structure of a page.
15. Building prototype: Interactive model showing design behavior for testing and
feedback.
13. a) Usability testing and synthesizing findings
16. Conducting usability test: Define goals, prepare tasks and participants, observe users,
record findings, analyze results.
17. Synthesizing findings: Organize test results into themes, identify issues, and recommend
improvements.
13. b) High fidelity mockups
18. Detailed visual designs with color, typography, icons, and realistic content.
19. Used to simulate the final product for feedback and development.
14. a) Problem statement process
20. Identify issues through research.
21. Analyze user pain points.
22. Write problem statement: “User needs a way to ___ because ___.”
23. Validate with stakeholders.
14. b) Solution ideation
24. Brainstorm multiple ideas, use mind mapping, sketching, and SCAMPER method, select
feasible solutions for prototyping.
15. a) Flow diagram and flow mapping
25. Flow diagram: Shows the sequence of user actions or system processes.
26. Flow mapping: Visual representation of complete user journey to identify obstacles and
improve UX.
15. b) Information architecture design steps
27. Content inventory
28. Grouping and categorization
29. Define hierarchy
30. Create sitemap
31. Navigation design
32. Validation and testing.
PART – C (1 × 15 = 15 Marks)
16. a) UI/UX design for web page:
Example: E-commerce homepage
• Header (logo, search, cart)
• Navigation bar
• Featured products (cards, images)
• CTA buttons
• Footer (links, contact info)
Principles used: Consistency, responsiveness, accessibility, visual hierarchy.
OR
16. b) Creating user stories and scenarios:
User Story: “As a shopper, I want to filter products by price.”
Scenario: A user visits an app to order groceries online within 10 minutes.
Used to visualize context, user goals, and system responses.
