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Layout Workbook Revised and Updated A real world guide to
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 revised and updated

Layout Workbook
a real-world guide
to building pages in
graphic design

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 revised and updated

Layout Workbook
a real-world guide
to building pages in
graphic design
kristin cullen
with contributions by Dennis M. Puhalla, Ph.D., in this edition

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Explore our comprehensive library of test banks and solution
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 © 2005 , 2018 Quarto Publishing Group USA Inc. Rockport Publishers titles are also available at discount
for retail, wholesale, promotional, and bulk purchase.
Second edition published in 2018
For details, contact the Special Sales Manager by email
First published in 2005 by Rockport Publishers, an imprint at specialsales@[Link] or by mail at The Quarto
of The Quarto Group, 100 Cummings Center, Suite 265-D , Group, Attn: Special Sales Manager, 401 Second Avenue
Beverly, MA 01915 , USA . North, Suite 310 , Minneapolis, MN 55401, USA .

T 978 . 282 .9590 F 978 . 283 . 2742 10 9 8 7 6 5 4 3 2 1

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ISBN: 978-1-63159-497-7
All rights reserved. No part of this book may be
Digital edition published in 2018
reproduced in any form without written permission
eISBN: 978-1-63159-498-4
of the copyright owners. All images in this book
have been reproduced with the knowledge and prior Library of Congress Cataloging-in-Publication Data found
consent of the artists concerned, and no responsibility under Layout Workbook: A Real-World Guide to Building
is accepted by producer, publisher, or printer for Pages in Graphic Design.
any infringement of copyright or otherwise, arising
Design: Kristin Cullen
from the contents of this publication. Every effort
Printed in China
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 To design is to transform prose into poetry.
PAUL RAND
author, graphic designer, teacher

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 8

introduction
chapter one chapter three
10 the function of design 24 the design process
communicating messages understanding methodology
establishing function 12 the value of process 26
the role of the designer 14 developing a project brief 26
research and information gathering 30
chapter two
brainstorming 32
16 inspiration
conceptualization 34
cultivating creativity
experimentation and development 36
discovering inspiration 18
execution 40

chapter four
42 intuition
trusting the inner voice
intuition defined 44
the benefits of intuition 46

chapter five
52 structure and organization
building foundations
grid systems in graphic design 54
the anatomy of grids 56
working with basic grids 60
visual balance 68

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 234 236 238 239

basic glossary

index of contributors

bibliography

acknowledgments
about the author
chapter six chapter nine
74 the interaction of visual elements 130 profiles
establishing hierarchy looking closer
hierarchical development 76 aufuldish & warinner 132 kolégram 186
the principles of spatial organization 78 capsule 136 kontour design 190
cheng design 138 lichtwitz 194
chapter seven
ci studio 142 mitre agency 196
94 typography
concrete [the office of jilly simons] 146 nb: studio 198
shaping language
cook design 150 [Link] 202
the function of type 96
evelock design 154 noon 206
typographic characteristics 96
renate gokl 158 petrick design 208
typeface selection 100
hammerpress studio 162 rick rawlins/work and visual dialogue 210
designing with type 104
hat-trick design 164 rmac 212
chapter eight helicopter 168 samatamason 214
122 design analysis hendersonbromsteadartco. 170 shinnoske design 218
seeing the whole and its parts hoet & hoet 174 studio najbrt 220
the importance of analysis 124 the jones group 176 superbüro 224
evaluation considerations 126 kangaroo press 178 visocky o’grady 228
kearneyrocholl 180 wilsonharvey/loewy 232
kinetic singapore 184

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 introduction
Design is the visual synthesis of ideas. It captures thought For the designer, design is a creative journey—a process of
and language, transforming them anew. Design commands discovery—that is fueled by inspiration and creative passion,
the imagination and intellect, creates connections, fosters as well as the desire to enrich and ignite communication.
understanding, and provides meaning. Compelling examples Designers are engineers and craftsman of visual messages.
of visual communication solutions range from simple to They contribute their learned and innate knowledge, critical
complex, trivial to significant. Design shapes the visible thinking and analysis abilities, and acute aesthetic and visual
environment and delivers information to everyone within it; skills to the process. Design is an intriguing, evolutionary
it is functional, conveying messages with purpose. Design field, and the designer must constantly adapt to satisfy and
is always present, taking on myriad formats, including print, challenge the ever-changing needs of communication.
digital, and environmental. Engrained into the fabric of
cultural experience, design affects daily life in mundane
and extraordinary ways.

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NOW HAVE SOME FUN 78
TRY TO WORK OUT THE CONSTRUCTION YOURSELF 79
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