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Nature

Natura is a Brazilian company that is a leader in natural cosmetics. Its vision is to be a global leader in its market by differentiating itself through the quality of its relationships and its values of humanism, creativity, balance, and transparency. Its mission is to create natural products and services that promote harmony between people and with nature. It uses a direct sales model through consultants and has social responsibility policies such as recycling and education programs.

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11 views8 pages

Nature

Natura is a Brazilian company that is a leader in natural cosmetics. Its vision is to be a global leader in its market by differentiating itself through the quality of its relationships and its values of humanism, creativity, balance, and transparency. Its mission is to create natural products and services that promote harmony between people and with nature. It uses a direct sales model through consultants and has social responsibility policies such as recycling and education programs.

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Julieta Garin

4th A
NATURE
VISION
Natura will be one of the world leaders in its market, differentiating itself
for the quality of the relationships it establishes, for its beliefs and values
expressed radically through products, services and
business behaviors that promote the best relationship of the person
with myself, with nature, and with all those around me.
VALUES

Humanism: (cultivation of relationships) maximizes the value of


relationships and human potential. Respect and stimulate individuality
that enriches diversity. Seeks to contribute to the
improvement of society and the quality of relationships in
each of its actions.
Creatividad (busca solucione osadas): Búsqueda de soluciones
innovative with joy, boldness, determination, and passion. Objective the
continuous improvement with intuition, sensitivity and
knowledge.
Balance (harmony and independence): It is inspired by balance and the
dynamics of nature. It considers man as part of the
naturaleza, con la cual se debe armonizar, y valoriza la interacción
with her. It seeks to align awareness and competence. Discourse and practice.
To know and to do. Ethics and aesthetics.
Transparency (clear, evident, that can be known): lives its
openly processes. she is frank, she behaves freely. It is against
ambiguities, manipulations, and discrimination in all
relationships. Pursue quality with determination and recognize its
imperfections. Share your doubts and the search for answers.
MISSION
Create and market delicate and natural products and services that
promote the harmonious, pleasant relationship of the individual with themselves
same, with his body, and the empathetic, successful, pleasant relationship of
individual with the other, with nature, with the whole.
POLICIES
REFUND POLICY
Natura, Inc. will reimburse 100% for a period of seventy-two (72)
hours from the date the initial work package was received to
any buyer who is not satisfied with this. The refund will be
done as soon as the work package is returned. Once the
seventy-two (72) hour period has ended, there will be no more
refunds. Weekends and holidays will not be taken into account in
the calculation of the seventy-two hour period.
Natura, Inc. will refund 100% for a period of 30 days from the date
upon receipt of the product, excluding shipping charges, to any
dissatisfied buyer with some product from Natura, Inc. The refund
will take place as soon as the product is returned and is
resale conditions. Once the 30-day period has
Finalized, there will be no refund. Weekends and holidays do not...
will be taken into account in the calculation of the 30-day period.

Natura, Inc. will replace defective items free of charge or that


have been damaged during shipping. To qualify for a replacement
for goods, a notification of damaged shipments must be
communicated to Natura, Inc. within a period of (7) days, starting from the
date when the merchandise was received. In case the damage is not
immediately evident and discovered at a later date,
Natura, Inc. must be notified, and any replacement will be
discretionary and without reservation.

Any other refund will be made solely at the discretion of


the company.
RSE
Corporate social responsibility has been part of Natura since its
birth, since their products were always made with
natural ingredients (practices little used at the time). In their
following years (1983), reduced the use of plastic in its packaging by a
40% compared to the traditional packaging of its competitors.
In 1997, he implemented a new policy for his entire team.
transport and distribution process, leaving aside the use of
gasoline by replacing it with natural gas. In 2006, it was inaugurated in
Cajamar a factory that uses solar energy and later in the
In 2007, it launched a packaging recycling program for its products in
Recife and Sao Paulo, being important locations for the
Natura operations.
RSE PROGRAMS:
Believe to see
Classes in Peace
Eco-effectiveness
Eco-efficient packs
CSR EXAMPLES OF PROJECTS

They support the program 'Believe to See', promoted by Natura with


activities aimed at the development of educational projects
focused on the pedagogy of learning and service; these
activities are funded thanks to the resources raised in a
of its product lines titled the same as the
program (in which products such as accessories, bags are offered,
backpacks and stationery
Program "Classes in Peace", which aims to reduce the
levels of aggression and violence in classrooms, making
that the participating boys and girls develop their skills
citizens
"Eco-effectiveness" that is aimed at environmental impacts,
social and economic factors that impact the production chain and the
reuse of all possible materials in your process
"Eco-efficient packs" which consists of a 50% reduction in weight
of traditional packaging or that same percentage in those that
they can be reused or recycled.

Natura Strategies

  Continuous Monitoring

The risk management structure includes different sources of


information, a dedicated team on the subject and constant monitoring of
the senior management.

Connected to strategic planning, risk management of


Natura considers the economic and socio-environmental aspects within
of two groups: the strategic ones, which can affect ambition
business and the longevity of the company, and the operational matters,
related to the internal processes of the company.
The mapping of risks includes different sources of information:
analysis of internal and external factors, mapping of the value chain
of Nature (Natura Management System - SGN), self-assessment of
risks, loss and fraud indicators, audit reports
internal, controls resulting from SOx certification (based on the law
North American Sarbanes-Oxley) and complaints received by Natura you
Listen [in Brazil, Oidoría]. The risk map also shows the
result of the evaluation of each risk in relation to its impact and
its probability of occurrence (very high, high, moderate, and low).

The action plans for risk mitigation are monitored.


by the Executive Committee. All strategic risks of Natura
they are also monitored by the Board of Directors, through
the committees that advise him.

SALES STRATEGY
The creation of Pro-Estética (1974), the first exclusive distributor
for the entire State of São Paulo using the method of inquiries
personalized became a differentiating factor of the
Natura cosmetics. With Pro-Estética, the foundation of
binomial: product-sales channel, a true growth engine
and the realization of the company.
The direct sales scheme was taken from one of its competitors:
Avon. The company sells to the consultant and the consultant sells to the end customer. But
Natura consultants do not emerge to be simple resellers:
they offered customers special attention, diagnosing and
recommending suitable products for each need. With this idea
they offer not only products, but also a service. In this way,
The training of the sales channel is of special relevance.
The Consultants were mainly middle-class women, who
in addition to benefiting from the ability to consume products from
quality at a lower price, they were looking to obtain a supplementary source of
income and above all a job compatible with their role as "housewives"
"house." Some of them were fully dedicated to direct sales.
At the end of its first decade of existence, Natura had worked
to position their products through the generation of concepts
innovators, a quality and production technology equivalent to the
of the main internationally prestigious brands and with a policy
of prices that placed it between 50% and 80% below the
most expensive brands.

However, that business growth was built at the expense


of the internal climate of the organization. Liuz Seabra himself was in charge of it.
to greet personally (by means of a phone call or with a
card) to the collaborators who were celebrating their birthdays. The concern for
the care of interpersonal relationships ('the relating'), element
the key to the sales strategy also extended to the field
working at Natura is like being part of the
Corinthians, we have the jersey on. It is a big family, and I think
that feeling is transmitted from top to bottom.” This is how they expressed their opinion.
one of the collaborators of the company.
BUDGET EXAMPLES

PRODUCTION BUDGET
BUDGET OF EXPENSES
INVESTMENT BUDGET

SALES BUDGET

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