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Environmental Communication Notes English

Environmental communication involves sharing information about environmental issues to educate, raise awareness, and encourage positive behavior. It serves various functions such as informing, advocating, and involving communities, while facing challenges like underreporting and political pressure. Emerging trends include solutions journalism and the use of digital media, with recommendations for better training and diverse representation in environmental reporting.

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38 views3 pages

Environmental Communication Notes English

Environmental communication involves sharing information about environmental issues to educate, raise awareness, and encourage positive behavior. It serves various functions such as informing, advocating, and involving communities, while facing challenges like underreporting and political pressure. Emerging trends include solutions journalism and the use of digital media, with recommendations for better training and diverse representation in environmental reporting.

Uploaded by

Lillian Sanders
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Environmental Communication – Easy Notes (English)

Environmental communication means sharing information about environmental issues.

Its purpose is to educate people, raise awareness, and encourage positive behavior toward the
environment.

Functions of Environmental Communication:

1. Informing & Educating

- Gives correct information about environmental issues, causes, and solutions.

- Example: News reports or documentaries on climate change.

2. Awareness Raising

- Helps people understand the seriousness of environmental problems.

- Example: "Say No to Plastic" campaigns.

3. Behavior Change & Motivation

- Encourages people to adopt eco-friendly habits.

- Example: Recycling, saving water, using public transport.

4. Advocacy & Mobilization

- Supports environmental policies and gathers public support.

- Example: NGOs campaigning against deforestation.

5. Conflict Resolution

- Helps manage conflicts between government, industries, and communities.

- Example: Public hearings on construction projects.

6. Community Participation

- Involves local communities in environmental decisions.

- Example: Community radio discussing waste management.


7. Policy Support

- Helps explain and implement environmental laws.

- Example: Government awareness programs.

Media Representation of Environmental Issues:

- Agenda Setting: Decides which issues are important.

- Framing: Shapes how people understand issues.

- Priming: Repeated exposure increases support for policies.

- Representation: Shows whose voices are highlighted or ignored.

Challenges in Environmental Reporting:

- Underreporting: Long-term issues often get less attention.

- Complexity: Environmental science can be difficult to explain.

- Political & Economic Pressure: Media may avoid criticizing powerful groups.

- Geographical Bias: Global South gets less attention unless disaster occurs.

- Short News Cycles: Long-term follow-up is often missing.

Emerging Trends:

- Solutions Journalism: Focuses on solutions, not only problems.

- Digital & Citizen Media: Social media allows direct communication.

- Environmental Documentaries: Films raising major awareness.

- Data Journalism: Use of maps, satellite images, infographics.

Recommendations:

- Train more environmental journalists.

- Include diverse voices (indigenous, women, youth).


- Produce long-form investigative reporting.

- Use multimedia tools for better communication.

- Hold corporations and governments accountable.

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