HUSTLERS UNIVERSITY

Tip: Go through one by one of these points and implement these in your
company

1. Speed, you can't fail if you are fast enough

(momentum)

2. A business is nothing but money in, you don't

have a business if you register your business, you
only have a business if you get money.
It's much better to have money in right and
money out wrong than the other way round.

3. Start an idea for free, anything over 1-5k is too

much and the idea is shit. Never use your own
money, only company budget.

Worry about money in, fulfillment can be taken

care of later.
4. Make HUGE promises with conviction, Irrational
confidence, Promise them a perfect outcome

5. Friends and family are the best staff you can

get, famoose them

6. Pool incomes with day ones/ brothers

7. Get in Physical Shape and learn how to fight,

master body language

8. It's easier to sell to people who have already

bought from you before, e.g., e-mail campaigns to
e-mail list

9. Don't get legal before you get rich

10. Use what you've got. Make a list.

11. Staff either makes you more money than you
pay them or save more time than you make in
that time that you pay them, educate them on
your business principles.
(=Speed)

12. Don't hire another company to do your work,

hire people. Companies are scammers.

13. Businesses won't last forever, get your bag and

dip. Put yourself before the business, fuck the
business. (Or sell it). Be ruthless.

14. You can't fuck up if you don't spend money,

the ONLY time you should money out is if it gets
you money in.

15. Do more good than bad, lie - They won't

slander you if you didn't majorly piss them off,
and the best way to piss people off is to ignore
people.
16. Only think about money - Why did you buy
from them? How could you beat them, what are
they doing wrong?

17. If you are an employee, identify how you can

be better: If it doesn't get you anywhere do
something else (like starting your own company)
while you are supposedly working

18. People don't buy on price, don't compete on

price. Instead, compete on quality and brand. The
goal of your business should be to constantly
increase the price. (Breaking even and getting a
customer > Making profit)

19. Learn to shut up and listen even if you already

know. People don't care about your business,
people hate bragging. Take every offer seriously
and let them talk.
20. Attention is free advertising. Bad press is still
press; All attention is good. Attention > Money.
Guerilla Marketing.

21. Play on people's insecurities/ weaknesses ->

Clothes = attractiveness, Porsche = Status, ... and
promise with your product that everything is
going to be alright, sell people what they want,
e.g., Protein shakes: Stop wasting your time in the
gym, you won't get jacked without my protein
shake (no one fucking cares about protein)

22. Network is everything, if your 5 friends are

millionaires you are going to be the 6th one.

23. Don't get too excited and giddy about money

(you don't even have. Wake up every day like you
are poor.

24. Send people their money back, wait 2-3 weeks

and then sell them an even bigger package (the
takeaway trick), ecommerce:" We want to revise
and improve the product, here is your money
back"
Send them an E-Mail 1 week later and offer them
an even more expensive e-book

25. You have to hard close. (sales)

26. It ain't real till they pay (Ties back to point 23)

27. Have high stress tolerance, care mentally but

not emotionally, if you cry about not getting
enough fucking sleep then you have low stress
tolerance

28. Sell the need, not the product. "You can

become the next J.K Rowling if you buy this pen"
instead of "This pen is cheap and durable"

29. Until you are a big company, contracts are not

real, if you are a small company, you don't have
time to sue people, mutual interest.
30. Make sure you always need your partners and
your partners need you. If you don't need your
partners get rid of them and if you partners don't
need you, they are going to get rid of you.

31. Every purchase is an impulse purchase.

Research impulse purchases.

32. Sell a future to your clients/ partners, optimal

outcome (Alex Hormozi)

33. If you presume the future, it makes them more

likely to buy (Note: If you say to a girl “How am I
going to know that you won’t cheat when I marry
you?” That means you have to fuck her before you
marry her.) (After you have bought my product, …)

34. Sell the result (Alex Hormozi)

35. You have to have a nice image and present
yourself in a respectable manner by wearing nice
things, driving an expensive car and going to the
gym to sell (not just business, but relationships,
friends, family, …, too) Fuck Saving

36. Learn how to talk, put energy into your talking,

every time you listen to a great speaker, analyze
how they are grabbing people’s attention

37. If you can find a loyal, good, obeying person

find a job for them.

38. Aim way too high, the higher you aim, the
higher you’ll get.

39. Money can’t be made; You can only take

money. Business is scamming people for their
money and making them feel happy about it.
40. Money is like water; Water is always moving; If
you stand in the right place at the right time you
are going to get wet.

41. Don’t make anyone irreplaceable. Make your

top employees teach your other employees.
Never give them too much power.
42. Get them to confirm what they need then tell
them they cannot have it.

43. You already know what to do for your

business, you are fucking lazy. Miss make-up
bimbo.

44. Start a business not because you are

passionate about it, the only thing you should be
caring about is CASH. Chinese Concrete Billionaire.

45. War is only profitable if you have a strategy;

Have a clear objective. (“Star-Wars is shit” -> Sell
course)
46. FOMO, talk about other people that have
bought your product, the other ones are missing
out. “Your competitors are doing things you are
not.”

47. Chaos = Opportunity (Covid = E-Com)

48. View your offer from your buyers’ eyes, go to
your mum and ask her about your company. Why
would(n’t) she buy from you?

49. Money will never motivate your staff. People

do shit for the sense of community all the fucking
time. Motivate them and create a passionate work
culture.

50. Success is exponential. If you got a million

dollars once, it’s going to be easy to get it again.
Business gets easier.
51. Broke people are not too broke for your
product; they just want something else more than
your product. Make your product more important
than food. Convince them they are going to save
time or money.

52. Nothing ever fixed itself; If you have ONE bad

day, you should be already concerned. How can
you fix that problem TODAY. Speed.
53. NEVER NEVER NEVER Say no to money. If you
are prepared to pay me, I’m prepared to get it
done.

54. Get some solid metal business cards.

55. Take money in any form (Crypto, cash, Iraqi

dinars, gold, stock, …)

56. Become decentralized / anti fragile, diversify,

be on as many grids/ platforms as possible. (Get
seven drivers licenses, 19 bank accounts, 7
passports)
57. Debt isn’t real until you REALLY REALLY have to
pay them, screw them the fuck over (Don’t do this
if you want to establish a good connection you
borrowed the money from). If you can’t pay
everything give them 30% or nothing.
LLM = Not even your debt

58. Human Resources = Motivate your staff and

positivity

59. It doesn’t matter what you sell, it’s HOW you

sell it. Get something of value and add a value-
twist

60. Play to your staff’s strengths. Put the right

staff in the right key positions instead of firing
them.

61. People don’t care about future needs; People

only care about IMMEDIATE needs.
62. Don’t assume work from your staff, if you
didn’t see it didn’t happen.

63. NEVER admit your struggles. People loves a

winner. Your company is perfect.

64. Keep an eye on your competitors and steal

from them with SPEED. Take momentum from
them, it’s not the fact that you made money, it’s
the fact that you took it from them and stole their
momentum.

65. Hustling is your life. Your free time is business.

Go to a restaurant for business. Tie everything in
with work.

66. Develop a phone addiction if you can make

money with social media.

67. Nothing is too good to be true (that you sell).

Ties back to point 4 “promises”. By making huge
promises you feel obligated to deliver.

68. Spot bullshitters by looking at the car they

drive.

69. Famoose the goose, fameese the geese.

Don’t get famoosed. Don’t be a goose.

70. Why did they buy? Where did you see us?
What can we improve? (Let your customers take
surveys)

71. Everything is a sell; Ties back to point 35.

72. Claim all the credit when being asked for a
favor
(Q: Do you ship to Germany?
A: We currently don’t, but we can arrange
shipment to your address. Where do you live?
The company in question ships to Germany but
claimed credit by saying they can specifically ship
to Germany for that specific customer.)

73. You don’t have to understand something to

make money from it (Crypto)

74. Hire people to know something you don’t,

especially in trading.

75. Forget politics, politics is a mental trap.

76. Take the money NOW. Not later. Never delay

your paycheck.
77. Adhering to rules doesn’t make you rich.
Breaking them does (if you can get away with it,
don’t go too far). Start a charity and scam.

78. Stay learning. Always be a student. Always

sharpen your tools. Practice. Learn from others
with sharper tools.
Something that works now won’t work in a year. If
you don’t learn you will fall behind.

79. Create remind of problems and instantly offer

a solution while playing on that problem.

80. Buying from you should make people feel

important (status) by branding

81. When hiring new people make them feel

important by assigning them “important” tasks
that take time, but don’t pay them.