2 FOR 1
CHECKLIST
1 1 W AY S T O G E T T H E M O S T O U T O F A L I S T I N G
2 FOR 1
CHECKLIST
11 Ways To Get 2 For 1
Get two transactions out of every listing you take.
1) Make a Coming Soon a requirement on every listing you take
A. Determine day you want to begin showings
B. Work backwards to determine coming soon date (Mon or Tues)
C. Schedule photos with enough time for them to come back before
listing goes live
2) Get the sellers out to see homes right away with you
A. Incorporate a buyers consultation at the listing appointment
B. Set up search immediately
C. Schedule showings to show them what’s out there
3) Notify the neighbors about the new listing
A. Door knocking
B. Circle prospecting
C. Notify when pending and sold
4) Host an Open House
A. Follow the open house plan, including items from number 3
B. FB Live while at the open house
C. Follow up plan with all attendees
5) Working any incoming leads
A. Practice ALM model
B. 3x3x3x3 follow up plan
C. Notify them of open houses scheduled
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6) Use your listing as a social media tool
Post ideas: Coming Soon, Just Listed, showings, at the closing table
(pre, during & post transaction)
For every listing you take, you have a MINIMUM of 3 opportunities to
post or talk about it on social media and should make the below part
of your listing checklist:
A. Post something teasing the listing before it goes live (coming
soon, front photo, something cool inside the house, video of
neighborhood entrance, etc)
B. Post something while it’s active or pending (open house event,
offers received, inspection issues overcome, etc)
C. Post something during or after closing (client photo, video, share
results of listing, Welcome new owners, etc)
7) Refer sellers to an agent if they are moving out of area/state
8) Take advantage of the honeymoon phase
Ask them for a referral within 7 days of singing contract, 7 days
within listing going pending, and 7 days within closing.
9) Double-dip the listing
Represent both the buyer and the seller
10) Use the listing as a reason to reach out to your database
A. “I know that you know a lot of people in X city, so I wanted to
bring our new listing to your attention”
B. “We have a great new listing in X city/neighborhood, do you
know anyone looking to purchase?”
11) List the buyer’s home who is purchasing the listing
Many buyers have a house to sell in order to buy the new one!
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Social Media Seller Buy-in Seller Script
Do you believe that working with an agent who understands marketing on social
media today is important?
Perfect! From time to time you’ll see me on my phone capturing footage or
shooting quick videos. I do this to capture content so I can use it to promote
your listing and get more eyeballs on your home.
Do you have any objection to being in any of the footage? By chance, are you on
instagram or facebook?
Great! Then if it’s okay with you, after we’re done today, I would like to get a
selfie with you in front of the home so I can start teasing the listing by telling
a story about your home. This will gain interest and cause people to reach out
and ask questions about your property, make sense?
(if they aren’t resistant at all and they are on SM take the conversation here)
Now, when I do post to social media, for instance a selfie or a quick video, if I
tag you as a collaborator and you accept the tag, it could potentially double or
even triple the amount of exposure on your home, creating more interest and
putting you in a posisiton of leverage, may I explain?
(explain how leverage = $$$)
Finally, I am going to send you a list of short questions that will help me build a
story about your home and the property, we use the answers to your questions
to customize the marketing copy specifically to your home, which further
helps with driving traffic - If I send the questions to you later, can you have
the answers back to me in a day or two? They are super short and easy to get
through, there’s only a few.
Thank you - I look forward to going to work for you and maximizing the
exposure of your home across all channels, including social media.
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Social Media Seller Questions to Build Story
Hi Jeff Glover here. This is my cell.
When you get a chance, can you answer the following questions? This will help
me in creating marketing that drives traffic.
How long have you lived in the home?
How much have you invested into it?
Did you raise your kids here or did they spend any time at the property and if so,
what did they enjoy most?
What did you and your wife enjoy most about the house?
What about the property?
What is one thing you’ll miss the most about the property?
What is on thing that you are most proud of about the property?
Anything else that you think would be worth mentioning about what you love
about the home/property?
Thank you!
Jeff
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LISTING
MASTERY 2.0
COAC H : JEFF G LOV ER
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