Abhishek Gaurav Gagandeep Kaur Rangi Navdeep Singh Yadav Mohd.
Pervez Pankaj Mishra Vikram Kumar
Objective
To deliver fresh vegetables, fruits, dairy products, eggs,
bakery items, etc., at door step.
To provide a popular alternative for getting high
quality vegetable and fruits from a trusted local farm.
Introduction
Name : Farm Fresh Home delivery of chopped and unchopped vegetable
and fruits, milk, bread and eggs.
Delivery on phone call.
Tag Line
Produce from the Farm,
Delivered to your doorstep
Vision
Farm Fresh vision is to be the best quick service provider for fresh veggie and fruits. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every house smile."
Focus
The major focus is on the people living in apartments
who dont have enough time to go and buy from market daily
The busy work life as well as the changing lifestyle has
given a room for our business to flourish
The delivery time is the main concern. We take
minimum 20 minutes and maximum 30 minutes for delivery at doorstep.
Products:
Green Vegetables (Chopped, unchopped) Fruits (Normal, Seasonal)
Dairy products : Milk, Curd, Paneer, Butter
Bakery Items : Bread, Toast, Biscuits, Muffins Pooja Pack ( Flowers, Incense sticks, dhoop, kumkum)
Place
Patna (Bihar) City of Apartments More Farmers More Resources Suitable condition for business growth Links and good supply conditions
Price
Discount pricing strategy. Wide price range of each items. Accept coupons.
Competitive prices.
Promotion
Electronic Media
-Advertisement on local channels - ETv Bihar, Mahua Tv Print Media - Hoarding, Banners, Newspaper Bulk SMSs Festive season special offers - Chhath Special, Dussehra Special Providing gifts -Free goods
Chhath Puja
Farm Fresh
What Farm Fresh Can do?
To increase sales volume-
Concentrate on Visual Merchandising New concept of promotional strategy.
One to One Marketing
Direct & Long term relationship with farmers and
manufacturers.
Help Farmers to get loan
Target
Income: Middle, Upper middle, Affluent class
NRI colonies Residential and Hostels
Positioning
It will be created by mass advertisement and huge
publicity.
Tie-ups with Wedding Planners and Organizers. It will help the business to grow at a faster pace. It will get the first mover advantage in Patna to a great
extent.
Competition
There is no competitor in this very business in Patna as
well as Bihar and Jharkhand.
SWOT
Strength
Unique business plan.
Variation in Products and delivery way. Bond with the farmers.
Weaknesses
New Idea May or may not work Response of the Customer Perishable products
Threats
Emergence of Retail shop like Wal-mart, Tesco Another competitor with same idea
Opportunity
No competitors as of now in this very business Growth can be rapid Emotional Attachment
Office and Transport:
The Head Office and the storehouse will be at Zero
mile, Patna situated on the bank of River Ganga.
The Supply of Vegetables and fruits from farm can be
received through Boats, Trucks and Rickshaws.
The delivery to the customer will be sent through
refrigerated trolleys and bicycle also.
Supply Chain Management
Upstream: Daily buying from the Farm and wholesale market in bulk. Through Carriage vehicle supplying it directly to the respective cold storages. Downstream Receiving calls from the customer in Office. Making call to the nearest cold storage location. Supply of fresh veggie and fruits to the customer by the delivery person.
Future Plans:
Product Development : Adding up values by
packaging and brand name.
Commercialization: After success in Patna, plan will be
to spread all across Bihar.
Assistance to Farmers : Providing them high quality
seeds, fertilizers and make them aware about new technologies.
